Friday 30 September 2022

Test drive new McLaren Formula 1 themes in your Chrome browser

We’re more than halfway through a thrilling Formula 1 season, and McLaren is locked in a tight battle in the 2022 World Constructors Championship. Earlier this year, we partnered with the McLaren F1 Team to distribute Chrome browser and almost 500 Android devices – including phones, tablets and earbuds – across their entire racing organization to help streamline communications on race day.

When McLaren debuted Chrome-inspired wheel covers, fans around the world told us they wanted more. Starting at this weekend’s Singapore Grand Prix, you’ll find more Chrome branding featured on their engine covers as part of our ongoing partnership.

You can now personalize your Chrome browser with exclusive themes inspired by the McLaren F1 Team. The eight new themes feature McLaren’s papaya car, and race day images from some of your favorite circuits.

Chrome puts you in the driver’s seat when it comes to customizing your browser the way you want. So if you want a faster, safer browser that also shows support for the McLaren F1 team, try out one of our new desktop themes on Chrome for race day and everyday.


by Supriya Gujral via The Keyword

Bite-size skills training for Brits short on time

Digital skills are a key part of many jobs and are crucial for helping small businesses grow. But with the hustle of daily life, many of us struggle to find the time to learn valuable new skills that could help with landing a new job, earning more money or growing a business.

That’s why we’ve asked for advice from four people who’ve done this before: presenter and former footballer Ian Wright, entrepreneur and Dragon’s Den investor Steven Bartlett, finance professional turned YouTuber Patricia Bright, and founder of notonthehighstreet.co.uk Holly Tucker. Based on their experiences with switching careers or starting a business by learning a new skill, they’ve helped us create Skills to Go, a free, bitesize digital skills training programme.

Image shows man in front of bus with advice about keeping your CV brief overlaid

You can complete the short training sessions, which range from five to 20 minutes, as and when you have time — while commuting, over a coffee break or in between appointments. Our Skills to Go site suggests relevant topics — including CV writing, changing careers and growing a business online — based on how much time you have to spare.

We’ve built this programme in response to new data from YouGov that reveals that lack of time is the number one barrier stopping people from learning skills that could take their careers and businesses to the next level. And it’s a very real need: in the UK, more than 90% of people are online, yet fewer than half of businesses have a website. Businesses struggle to recruit people with digital skills; the digital skills gap accounts for 30% of unfilled vacancies, and costs the UK economy £63 billion per year.

Our new Skills to Go campaign is just one of the ways that we’re working to help address the nation’s skills shortage. Since launching our first digital skills training programme in Leeds in 2015, we’ve visited more than 500 locations up and down the country, and have provided digital skills training to more than 800,000 people in the UK. We offer individuals and business owners opportunities to, for example, take part in one-to-one mentoring sessions or learn about digital marketing to help them advance their careers or boost their businesses. This year, we’re visiting more than 30 locations, such as Newport and Cambridgeshire, to help people learn new skills and get Britain growing.

Image showing man sitting at a table with advice overlaid about how 66% of shopping is done on mobile, so websites should be built for speed.

Of course, we can’t do this alone. Earlier this year, alongside a number of top UK employers including the BBC, BT Group, Deloitte, John Lewis Partnership and NatWest, we announced our Employer Consortium, which recognises Google Career Certificates when recruiting for much-needed tech roles, providing an accessible path for Brits into high-growth, well-paid tech jobs.

Everyone should have the opportunity to gain digital skills regardless of their location, race, age, gender or education level. That's why we’re supporting Good Things Foundation’s work with 1,500 community organisations across the UK, which supports up to 25,000 people from underrepresented communities to get online and learn essential digital skills.

These are all part of our efforts to make it easier than ever for you to gain new skills, wherever you’re at in your career. So the next time you have a spare five minutes, search ‘Google Skills Training’ to learn from business experts like Stephen, Holly and Patricia and boost your business or career.


by Alice Mansergh via The Keyword

Thursday 29 September 2022

How a second chance led Paula to Google

Welcome to the latest edition of “My Path to Google,” where we talk to Googlers, interns, apprentices and alumni about how they got to Google, what their roles are like and even some tips on how to prepare for interviews.

Today’s post is all about Paula Martinez, a Google Cloud Marketing Manager based in Argentina.

How would you describe your role?

As a Partner Marketing Manager, my main responsibility is to design marketing campaigns for Google Cloud products and solutions with our regional technological and reseller partners.

What does your typical workday look like?

I try to start my day without any meetings so I can get organized, create my to-do list and tackle the most pressing tasks. I work a lot with our sales teams and partners to plan and execute marketing initiatives that fit market strategies. Part of my day is focused on measuring and analyzing those campaigns and, with the help of my team, creating action plans based on the results. I'm the only one on my team based in Argentina, so I spend a lot of time connecting with my teammates virtually.

Paula stands with her husband and dog on grass next to a pond on a clear day.

Paula, her husband Fredy and their Doogler (Dog-Googler), Jagger.

Can you tell us a bit more about yourself?

My dad is from a traditional Venezuelan family, and my mom’s side of the family is Indigenous. Specifically, they’re from the Wayuu people, a community located in the Guajira Peninsula between Venezuela and Colombia. My parents wanted to give me an Indigenous name so I always remember my roots. Kai'tu is my middle name and means “Bright Sun” in Wayuunaiki, the language of our people.

For a long time, I struggled with my dual identity. But I’ve finally understood that it makes me unique and that I’m privileged to belong to both cultures.

Old portrait-style photo of Paula as a young girl with her two sisters, mother, father and grandmother.

Paula (front row, far right) with her sisters, mother, father and grandmother.

Why did you decide to apply to Google?

Something in me knew I would make it here, so I prepared myself. I applied to different roles over time, but without much success. When this job opened up on the Partner Marketing team, I felt like I had a good chance. I knew a lot about this field — I specialized in team management and strategy development — and had worked with partners in the region before.

What was your application experience like?

I actually have a funny story about my application. I put together my resume trying to highlight the skills from the job description. But I accidentally attached an old version of my resume that wasn’t very applicable to this role.

After a few days, I received an email similar to others I’d gotten in the past, saying, “Thank you for applying, but…” I stared at the screen bewildered, because I felt really good about my application. Later that day, I received another email. It was from a Google recruiter saying they felt something was off with my application. They asked me to complete a few questions and send my current resume. They gave me a second chance. I was always a fan of second chances, but now I’m a devout believer in them.

How did you prepare for your interview?

I’m a pretty methodical person, so I created scripts for each interview round. I thought about different scenarios and possible questions and answers, and prepared examples of my successes, failures and projects. This helped me a lot because almost all the interviews were in English, which is not my first language. So it allowed me to structure and better facilitate my line of thought.

What inspires you to come in (or log on) to work every day?

I feel a responsibility to represent every Indigenous girl with big dreams. I also really enjoy my work and the team I’m on. I feel super lucky to have the opportunity to learn and work with people I appreciate and respect. With them, I learn something every day.

Any tips for aspiring Googlers?

Preparation is key. Use the methods you know will work for you. Don't be overwhelmed by the excess of online information about interviews. Follow your recruiter’s recommendations — they know what you’ll be evaluated on.


by Jessie Linn via The Keyword

14 fun details I noticed in my first 14 days with a Pixel

8 things to try now on Fitbit Sense 2 and Versa 4

Celebrating the success of 47 European news innovators

We're announcing today the 47 recipients from 21 countries of the first Google News Initiative Innovation Challenge for Europe. Innovation Challenges, which we’ve previously run in other regions of the world, provide funding to help news organizations develop new paths to business sustainability.

This Innovation Challenge was open to publishers with smaller newsrooms that produce original journalism, and whose projects focus on creating a more sustainable and diverse news ecosystem. The recipients will be working on issues ranging from fact-checking to artificial intelligence.

Photo of seven members of the team from Hromadske Radio standing outside in front of vehicles.

Success: The team at Hromadske Radio will promote online audio consumption among Ukrainian audiences.

With 605 applicants from 38 countries, we were impressed by the diversity and the quality of the proposed projects. There were creative solutions to common business challenges, including news organizations engaging with more diverse audiences, and providing greater transparency into how powerful institutions such as businesses and governmental organizations operate.

Thirty-four percent of the applications came from regional and local publishers, with 25% from online-only publishers. Addressing audience needs (23%) and community building (10%) were the most popular topics, as many applicants in our post-lockdown world put forward projects that brought audiences or communities together.

Photo of five members of the team from Voxe who are standing or sitting on a bench.

The team from Voxe in France will create a content management system that works better for advertisers.

Here are some of the projects:

  • Diario Público from Spain will tackle ageism by creating a news app specifically designed for the needs of elders.
  • Konbini in France will use gaming techniques to appeal to younger audiences, allowing them to explore cultural news content in a new way.
  • A consortium of regional Polish newspapers will collaborate to create an app that opens up direct communication between Ukrainian refugees and Ukrainian-speaking newsroom staff to provide dedicated news sections and events.
  • Novaya Gazeta Europe will research a better understanding of the Russian-speaking diaspora in Europe and share this knowledge with other media-in-exile by creating special tools and developing new forms of content.
  • Greater Govanhill in Scotland is creating collaborative social media journalism by bringing independent groups together to service an area where coverage of local community issues has been overlooked.
  • Føljeton from Denmark wants to turn its subscribers into members by bringing together their currently separated subscriber and editorial systems into a new technology platform.

The recipients will be working on their projects this winter, and will share their results with the wider news ecosystem when complete. More information about all the selected projects can be found on our website.


by Ludovic Blecher via The Keyword

Wednesday 28 September 2022

Bringing more voices to Search

One of the ways Google Search helps you make sense of the world is by connecting you with the widest range of perspectives, from everyday people to authoritative reporting. Today we’re announcing two new features that will help bring you even more viewpoints, so you can have additional context and choices when you search.

Find out what people are saying in online discussions and forums

Forums can be a useful place to find first-hand advice, and to learn from people who have experience with something you’re interested in. We’ve heard from you that you want to see more of this content in Search, so we’ve been exploring new ways to make it easier to find. Starting today, a new feature will appear when you search for something that might benefit from the diverse personal experiences found in online discussions.

The new feature, labeled “Discussions and forums,” will include helpful content from a variety of popular forums and online discussions across the web. For example, if you search for the best cars for a growing family, in addition to other web results, you’ll now see links to forum posts that include relevant advice from people, like their experience with minivans for transporting multiple children.

Today it will be rolling out for English users on mobile in the U.S. As with all Search features, we’ll continue to learn about whether people are finding this new feature valuable over time, and may update it in the future as we learn what’s most useful for people.

Two mobile screenshots of search results showing the new Discussions and forums feature with example results for “best cars for growing families.”

An example of the Discussion and forums feature

Breaking down language barriers in news

We’re also announcing a new way we’re helping to avoid language barriers when it comes to getting local perspectives on international news stories. Today when you search, you see results in your preferred language. In early 2023, we’ll launch a new feature that will give people a simple way to find translated news coverage using machine translation.

Say you wanted to learn about how people in Mexico were impacted by the more than 7 magnitude earthquake earlier this month. With this feature, you’ll be able to search and see translated headlines for news results from publishers in Mexico, in addition to ones written in your preferred language. You’ll be able to read authoritative reporting from journalists in the country, giving you a unique perspective of what’s happening there.

This GIF shows an example of different news headlines you could get from publishers in Mexico using a new feature.

An example of how the news translation feature could work for showing translated headlines from publishers in Mexico.

This feature connects readers looking for international news to relevant local reporting in other languages, giving them access to more complete on-the-ground coverage and making new global perspectives available.

Building off our earlier translation work, we’ll be launching this feature to translate news results in French, German and Spanish into English on mobile and desktop.

Our goal is to help you find the most relevant information from across the web. These two new features will bring more perspectives to your search, helping you make informed choices and learn more about what’s going on around the world.


by Lauren Clark via The Keyword

Search outside the box: How we're making Search more natural and intuitive

For over two decades, we've dedicated ourselves to our mission: to organize the world’s information and make it universally accessible and useful. We started with text search, but over time, we've continued to create more natural and intuitive ways to find information — you can now search what you see with your camera, or ask a question aloud with your voice.

At Search On today, we showed how advancements in artificial intelligence are enabling us to transform our information products yet again. We're going far beyond the search box to create search experiences that work more like our minds, and that are as multidimensional as we are as people.

We envision a world in which you’ll be able to find exactly what you’re looking for by combining images, sounds, text and speech, just like people do naturally. You’ll be able to ask questions, with fewer words — or even none at all — and we’ll still understand exactly what you mean. And you’ll be able to explore information organized in a way that makes sense to you.

We call this making search more natural and intuitive, and we’re on a long-term path to bring this vision to life for people everywhere. To give you an idea of how we’re evolving the future of our information products, here are three highlights from what we showed today at Search On.

Making visual search work more naturally

Cameras have been around for hundreds of years, and they’re usually thought of as a way to preserve memories, or these days, create content. But a camera is also a powerful way to access information and understand the world around you — so much so that your camera is your next keyboard. That’s why in 2017 we introduced Lens, so you can search what you see using your camera or an image. Now, the age of visual search is here — in fact, people use Lens to answer 8 billion questions every month.

We’re making visual search even more natural with multisearch, a completely new way to search using images and text simultaneously, similar to how you might point at something and ask a friend a question about it. We introduced multisearch earlier this year as a beta in the U.S., and at Search On, we announced we’re expanding it to more than 70 languages in the coming months. We’re taking this capability even further with “multisearch near me,” enabling you to take a picture of an unfamiliar item, such as a dish or plant, then find it at a local place nearby, like a restaurant or gardening shop. We will start rolling “multisearch near me” out in English in the U.S. this fall.

Gif shows how you can use the Google app to search using images and text simultaneously by taking a picture and then adding text to your query.

Multisearch enables a completely new way to search using images and text simultaneously.

Translating the world around you

One of the most powerful aspects of visual understanding is its ability to break down language barriers. With advancements in AI, we’ve gone beyond translating text to translating pictures. People already use Google to translate text in images over 1 billion times a month, across more than 100 languages — so they can instantly read storefronts, menus, signs and more.

But often, it’s the combination of words plus context, like background images, that bring meaning. We’re now able to blend translated text into the background image thanks to a machine learning technology called Generative Adversarial Networks (GANs). So if you point your camera at a magazine in another language, for example, you’ll now see translated text realistically overlaid onto the pictures underneath.

Gif shows how with the new Lens translation update, you can use your camera to translate text in another language realistically overlaid onto the pictures underneath.

With the new Lens translation update, you’ll now see translated text realistically overlaid onto the pictures underneath.

Exploring the world with immersive view

Our quest to create more natural and intuitive experiences also extends to helping you explore the real world. Thanks to advancements in computer vision and predictive models, we're completely reimagining what a map can be. This means you’ll see our 2D map evolve into a multi-dimensional view of the real world, one that allows you to experience a place as if you are there.

Just as live traffic in navigation made Google Maps dramatically more helpful, we’re making another significant advancement in mapping by bringing helpful insights — like weather and how busy a place is — to life with immersive view in Google Maps. With this new experience, you can get a feel for a place before you even step foot inside, so you can confidently decide when and where to go.

Say you’re interested in meeting a friend at a restaurant. You can zoom into the neighborhood and restaurant to get a feel for what it might be like at the date and time you plan to meet up, visualizing things like the weather and learning how busy it might be. By fusing our advanced imagery of the world with our predictive models, we can give you a feel for what a place will be like tomorrow, next week, or even next month. We’re expanding the first iteration of this with aerial views of 250 landmarks today, and immersive view will come to five major cities in the coming months, with more on the way.

Gif shows how immersive view allows you to determine what a place will be like when you visit, including how busy it will be and what it will look like inside.

Immersive view in Google Maps helps you get a feel for a place before you even visit.

These announcements, along with many others introduced at Search On, are just the start of how we’re transforming our products to help you go beyond the traditional search box. We’re steadfast in our pursuit to create technology that adapts to you and your life — to help you make sense of information in ways that are most natural to you.


by Prabhakar Raghavan via The Keyword

New ways to make more sustainable choices

Search interest in terms like electric vehicles, solar energy and thrift stores reached new highs globally over the past year — suggesting that people are looking for ways to practice sustainability in their daily lives. That’s a trend we love to see.

Averting climate change requires all of us to act. At Google, we aim to make our operations more sustainable (like our goal to achieve net-zero emissions across all of our operations and value chain by 2030), and also make it easier for people and businesses to make more sustainable choices. At our Search On event, we’re sharing new ways Google can help you be more sustainable.

Find more efficient cars and eco-friendly routes

If you’re in the market for a new car, you’re probably looking to lower your fuel costs and emissions. Over the next few days, we’ll start to show the annual fuel cost for cars in search results. We’ll also show emissions estimates, so you know how a particular model you have your eye on compares to similar ones.

Animation showing the annual fuel cost of a Toyota RAV4 Hybrid compared to typical cars.

If you’re looking to buy an electric vehicle — which more than a quarter of new car buyers are — we’ll soon show estimated costs, range and charging speeds for electric vehicle models. Plus, you’ll be able to easily find public charging stations near you that are compatible with each electric vehicle. For U.S. shoppers, we’ll also show available federal tax incentives, which make the switch to electric cars even more appealing.

Animation showing the charging speeds of a Ford F-150 Lightning.

To help save money on gas, drivers have also been using our eco-friendly routing feature, which helps people find the most fuel-efficient routes using insights from the U.S. Department of Energy’s National Renewable Energy Laboratory and data from the European Environment Agency. We’re now making it easy for companies — like delivery or ridesharing services — to become more sustainable by using the same eco-friendly routing capability in their apps. Check out our blog post about Maps updates to learn more about this feature.

Shop pre-owned items

Whether it’s sprucing up your wardrobe with new items or digging up hidden gems from a few seasons ago, clothing choices have an impact on emissions and waste. After all, clothing is responsible for 10% of global carbon emissions. Buying pre-loved items is a small action you can take to live more sustainably. Later this year on Search, we’ll highlight which products are pre-owned, making it easier than ever for you to make sustainable choices when shopping and maybe even save some money!

A jacket with a pre-owned label and green leaf icon.

Brussel up a healthier dinner

Some food ingredients are more sustainable than others. But it's not always easy to find out how the environmental impact of chicken compares to fish or how eggs compare to tofu.

Soon, when you search for certain recipes like “bean recipes” or “broccoli chicken,” you can see how one choice compares with others thanks to ingredient-level emissions information from the United Nations. This feature will soon be available worldwide to English language users.

A search for panang curry with tofu, showing how tofu compares to other proteins in terms of emissions.

Whether you’re buying pre-owned products and planning your next meal or road trip, these small changes can add up to a big impact. The future of our planet — and everyone on it — deserves nothing less.


by Hema Budaraju via The Keyword

Helping you find and control personalized results in Search

Have you ever watched a great cooking show? The fun is not just in seeing the finished dish, but also in understanding the inspiration, ingredients, execution and presentation — all the factors that went into making the meal.

That’s how we feel about Search: There’s value not just in seeing your search results, but also in understanding the factors that went into our systems to determine that those results would be useful for you. That’s why we share information about how Google Search works, and build tools like About this result. Today, we’re expanding About this result to help you understand and control how Search connects you to helpful results that are tailored for you.

Search results for you

About this result already tells you about some of the most important factors that Google Search uses to connect results to your queries. These are factors like looking at whether a webpage has keywords that match your search, or if it contains related terms, or if it’s in the language that you’re searching in.

Often the words in your query give our systems all the context they need to return relevant results. But there are some situations where showing the most relevant, helpful information means tailoring results to your tastes or preferences. In these cases, personalized results can make it easier to find content you might like.

For example, at Search On today, we announced how you’ll soon be able to enjoy a more personalized shopping experience when you shop with Google — helping you quickly see results from the brands and departments you like.

Another example of how personalized results can be helpful is if you search for something like “what to watch.” You might prefer a suspenseful thriller, whereas someone else might want a rom-com. That’s why Search offers movie and TV recommendations (if you have personal results turned on). Once you select the streaming services that you use, you’ll get personalized recommendations for what’s available and quickly see where to watch your picks.

Find cooking inspiration

Starting today, in English for mobile users globally, you’ll also be able to find more inspiration for your next meal. You can search for “dinner ideas” to see personalized recommendations for recipes you might like to try. If you have a specific hankering, you can search by cuisine or dietary preferences — for example, “Thai recipes.”

a phone showing a personalized selection of recipes

Easily understand and control personal results

We’re also launching a new update to About this result so you can easily see if a result is personalized. You can quickly access controls to manage personal results, including the ability to turn them off completely, if you want. And as always, we offer easy-to-use tools to control how and whether your search history and activity are saved to your account. This update to About this result will be available in English in the U.S. to start.

a phone showing a list of shopping products

This information in About this result will also help anyone understand that not all Google Search results are personalized. Our systems only personalize when doing so can provide more relevant and helpful information. Results can differ between two people for reasons other than personalization, such as location. For example, if you searched for coffee shops near you in Columbus, OH, we wouldn’t show you the same results as someone searching for coffee shops in Tucson, AZ.

The information in About this result can give you a better understanding of how Google connects you to relevant, helpful results. As always, our goal is to help you discover the information that’s most useful to you, so you can find inspiration no matter what you’re searching for.


by Danny Sullivan via The Keyword

Find the perfect dish, no matter your craving

Let’s say you’re in charge of picking a restaurant for a family reunion dinner. You know your mom loves Italian food, but your niece and nephew are super picky about pizza. Your uncle insists on a great view, but your sister won’t go anywhere that doesn’t have good dessert. Oh, and you have to book a reservation by tomorrow. That’s a tall order — even for a foodie like you.

Sometimes finding a specific craving or determining a unique place to set a mood can take some time. When you’re searching for answers, it should come naturally and in a way that’s easy — especially when you’re catering to a family of picky eaters.

Today, we’re announcing a new set of features to help you find the perfect meal, from the first search to your first bite.

Satisfy your craving by searching for specific food dishes

Our research shows 40% of people already have a dish in mind when they search for food. So to help people find what they’re looking for, in the coming months you’ll be able to search for any dish and see the local places that offer it.

For example, my family loves soup dumplings, and we love trying new restaurants to find the juiciest, most flavorful ones. In the past, searching for soup dumplings near me would show a list of related restaurants. With our revamped experience, we’ll now show you the exact dish results you’ve been looking for. You can even narrow your search down to spicy dishes if you want a bit of a kick. No more digging through endless menus from different places to see if they have what you’re hungry for.

Search for specific dishes. With this feature, a soup dumplings search query will show the user experience from typing in “soup dumplings” and ultimately landing on a dish, then recommendation on where to order them.

Use multisearch to identify and find food near you

Earlier this year, we introduced multisearch, an innovative way to search using images and text simultaneously.

For example, what if your friend posts a photo of a delicious-looking pastry and you don’t know what it is? Instead of messaging your friend and waiting for a response, you can use the Google app. Simply search a screenshot of the post to identify that it’s a kouign amann, a French pastry made with layers of butter and dough. Starting this fall, you can add “near me” to see bakeries nearby and try it yourself. Yum!

Multisearch near me example with a kouign amann to showcase experience.

Get a better sense of what makes a restaurant special

How would you describe what keeps you coming back to one of your favorite restaurants? Maybe it serves one of the most authentic lasagna recipes you’ve ever had. Or maybe it’s where you’ve discovered amazing local artists on Thursday nights. When you’re exploring what makes a place unique, you want it to be as easy as getting a recommendation or an insider tip from a friend.

Star ratings are helpful, but they don’t tell you everything about a restaurant. In the coming months, you’ll be able to preview and evaluate restaurants to better understand what makes them special and help you make a decision. To make this possible, we use machine learning to analyze images and reviews from people (like you!) to find what makes a place distinctive.

An example showing what is unique about a place. The image is a cozy restaurant with text that reads, “Like walking into a friend’s living room just with better food & lighting.”

See updated digital menus at your fingertips

Once you’ve found a restaurant that serves the dish you’re looking for, you’ll probably want to explore the menu to see if they offer something for everyone in your group. But it can be hard to find accurate menus online.

That’s why we’re expanding our coverage of digital menus, and making them more visually rich and reliable. We combine menu information provided by people and merchants, and found on restaurant websites that use open standards for data sharing. To do this, we use state-of-the-art image and language understanding technologies, including our Multitask Unified Model.

These menus will showcase the most popular dishes and helpfully call out different dietary options, starting with vegetarian and vegan.

Highlighting an example of a new digital menu showcasing popular dishes and vegetarian options.

We want to make searching for food easier and more natural so that you spend less time figuring out what to eat and more time enjoying the meal. Whatever you’re craving next, we’re here to help you find it.


by Sophia LinSearch via The Keyword

4 new updates that make Maps look and feel more like the real world

Google Maps has always pushed the boundaries of what a map can do. Features like live traffic transformed how people get from point A to B, and insights like busyness information changed the way people make decisions about where to go. At Search On, we shared how we’re reimagining Google Maps yet again, with a visual and intuitive map that allows you to experience a place as if you’re there — all thanks to the newest advancements in computer vision and predictive models.

Get a vibe check before you visit 💯✅

If you’re visiting a new neighborhood, it can be hard to figure out what's worth exploring, what’s new, and what the local gems are. Soon, with our new neighborhood vibe feature, you’ll be able to select a neighborhood and see the most popular spots come to life thanks to helpful photos and information from the Google Maps community right on the map. Say you’re on a trip to Paris — you can quickly know if a neighborhood is artsy or has an exciting food scene so you can make an informed decision on how to spend your time. To determine the vibe of a neighborhood, we combine AI with local knowledge from Google Maps users who add more than 20 million contributions to the map each day — including reviews, photos and videos. Neighborhood vibe starts rolling out globally in the coming months on Android and iOS.

Alt text: Still images of Google Maps’ new neighborhood vibe feature, which shows photos and reviews on top of the map

See popular places right on the map with neighborhood vibe.

Now live: 250 landmark aerial views around the 🌏

At I/O, we introduced immersive view, an entirely new way to explore the world, letting you see stunning multi-dimensional views of an area with critical information like the weather, traffic and busyness layered on top. Today, we’re launching over 250 photorealistic aerial views of global landmarks that span everything from the Tokyo Tower to the Acropolis — marking a significant step toward a more immersive map.

GIF of Google Maps aerial views for the Tokyo Tower, Acropolis, and Empire State Building

See 250 photorealistic aerial views of global landmarks.

Using predictive modeling, immersive view automatically learns historical trends for a place to determine what an area will be like tomorrow, next week and even next month. So if you’re visiting San Francisco and want to visit Oracle Park, you’ll have all the information you need to plan your day. You’ll be able to see where the parking lots and entrances are and if the weather will be chilly on game day so you can bring a jacket. Need to find a bite to eat after the game? We make it easy to experience what restaurants are like nearby with the ability to glide down to street level, peek inside and know how busy it’ll be. Immersive view rolls out in the coming months in Los Angeles, London, New York, San Francisco and Tokyo on Android and iOS.

A breakthrough for Live View 🙌

Beyond helping you experience a place before you visit, we’re also changing the way you explore it in the moment. Three years ago, we reinvented the way people orient themselves while walking with Live View, which overlays arrows and directions right on top of your world so you don’t get lost. Now, we’re expanding the underlying technology — the first of its kind to be available broadly — to launch a new feature called search with Live View, which helps you find what’s around you more intuitively.

Say you’re heading to an outdoor market and need to take cash out. With search with Live View, simply lift your phone to search and instantly see the ATMs in an area. You can also spot different places — including coffee shops, grocery stores and transit stations. We'll show you business hours and how busy a place is, and you can tap on any location to view more details, like what services the barber shop down the street offers. Search with Live View starts rolling out in London, Los Angeles, New York, San Francisco, Paris and Tokyo in the coming months on Android and iOS.

GIF of search with Live View, which shows how you can lift your phone to find places like ATMs overlaid on top of the map

Lift your phone to explore nearby places with search with Live View.

Helping companies and developers operate more sustainably ♻️

Recently, we launched eco-friendly routing in the U.S., Canada, and Europe, which uses a new routing model to let drivers see and choose the most fuel-efficient route to their destination, using insights from the U.S. Department of Energy’s National Renewable Energy Laboratory and data from the European Environment Agency. Since launching in the U.S. and Canada, eco-friendly routing has helped remove an estimated half a million metric tons of carbon emissions — the equivalent of taking 100,000 fuel-based cars off the road. To drive an even bigger impact, we’ll soon expand this same technology to third-party developers through Google Maps Platform.

This means that companies of all sizes and industries — like delivery or ridesharing services — will have the option to enable eco-friendly routing in their apps and measure fuel consumption and savings for a single trip, multiple trips, or even across their entire fleet to improve performance. Developers will even have the ability to select an engine type to get the most accurate fuel or energy efficiency estimates when choosing an eco-friendly route. Eco-friendly routing for developers will be available in preview later this year, wherever it’s available on Google Maps.

With today’s announcements, we’re building a visual-first Maps experience that helps everyone explore and navigate the world more naturally — while getting there more sustainably.


by Chris Phillips via The Keyword

Search On 2022: Search and explore information in new ways

At Search On today, we shared how we’re getting closer to making search experiences that reflect how we as people make sense of the world, thanks to advancements in machine learning. With a deeper understanding of information in its many forms — from language, to images, to things in the real world — we’re able to unlock entirely new ways to help people gather and explore information.

We're advancing visual search to be far more natural than ever before, and we're helping people navigate information more intuitively. Here's a closer look.

Helping you search outside the box

With Lens, you can search the world around you with your camera or an image. (People now use it to answer more than 8 billion questions every month!) Earlier this year, we made visual search even more natural with the introduction of multisearch, a major milestone in how you can search for information. With multisearch, you can take a picture or use a screenshot and then add text to it — similar to the way you might naturally point at something and ask a question about it. Multisearch is available in English globally, and will be coming to over 70 languages in the next few months.

At Google I/O, we previewed how we’re supercharging this capability with “multisearch near me,” enabling you to snap a picture or take a screenshot of a dish or an item, then find it nearby instantly. This new way of searching will help you find and connect with local businesses, whether you’re looking to support your neighborhood shop, or just need something right now. “Multisearch near me” will start rolling out in English in the U.S. later this fall.

Phone showing multisearch for a patterned floral-print shirt and a tie.

One of the most powerful aspects of visual understanding is its ability to break down language barriers. With Lens, we’ve already gone beyond translating text to translating pictures. In fact, every month, people use Google to translate text in images over 1 billion times, across more than 100 languages.

With major advancements in machine learning, we’re now able to blend translated text into complex images, so it looks and feels much more natural. We’ve even optimized our machine learning models so we're able to do all this in just 100 milliseconds — shorter than the blink of an eye. This uses generative adversarial networks (also known as GAN models), which is what helps power the technology behind Magic Eraser on Pixel. This improved experience is launching later this year.

Mobile screengrabs of translating text on an image about the NASA James Webb telescope

With the new Lens translation update, you can point your camera at a poster in another language, for example, and you’ll now see translated text realistically overlaid onto the pictures underneath.

And now, we’re putting some of our most helpful tools directly at your fingertips, beginning with the Google app for iOS. Starting today, you’ll see shortcuts right under the search bar to shop your screenshots, translate text with your camera, hum to search and more.

New shortcuts underneath the Google Search bar prompting a user to translate text, get homework help or search inside a photo.

New ways to explore information

As we redefine how people search for and interact with information, we’re working to make it so you’ll be able to ask questions with fewer words — or even none at all — and we’ll still understand exactly what you mean, or surface things you might find helpful. And you can explore information organized in a way that makes sense to you — whether that’s going deeper on a topic as it unfolds, or discovering new points of view that expand your perspective.

An important part of this is being able to quickly find the results you’re looking for. So in the coming months, we’re rolling out an even faster way to find what you need. When you begin to type in a question, we can provide relevant content straight away, before you’ve even finished typing.

Mobile search for Fort Funston with detailed new auto-completing results.

But sometimes you don't know what angle you want to explore until you see it. So we’re introducing new search experiences to help you more naturally explore topics you care about when you come to Google.

As you start typing in the search box, we’ll provide keyword or topic options to help you craft your question. Say you're looking for a destination in Mexico. We’ll help you specify your question — for example, “best cities in Mexico for families” — so you can navigate to more relevant results for you.

Mobile search for “Best Mexico Cities” with for families auto-completing

Maybe you hadn’t considered Oaxaca, but it looks like a great place to visit with the kids. And as you’re learning about a topic, like a new city, you might find yourself wondering what it will look like or what it will feel like. So we’re also making it easier to explore a subject by highlighting the most relevant and helpful information, including content from creators on the open web. For topics like cities, you may see visual stories and short videos from people who have visited, tips on how to explore the city, things to do, how to get there and other important aspects you might want to know about as you plan your travels.

Scrolling through new, more visual search results for Oaxaca, Mexico.

Additionally, with our deep understanding of how people search, we’ll soon show you topics to help you go deeper or find a new direction on a subject. And you can add or remove topics when you want to zoom in and out. The best part is this can help you discover things that you might not have thought about. For example, you might not have known that Oaxacan beaches were one of Mexico’s best-kept secrets.

We're also reimagining the way we display results to better reflect the ways people explore topics. You’ll see the most relevant content, from a variety of sources, no matter what format the information comes in — whether that's text, images or video. And as you continue scrolling, you’ll see a new way to get inspired by related topics to your search. For instance, you may never have thought to visit the historic sites in Oaxaca or find live music while you’re there.

New, visual and inspiration rich results for historic sites in Oaxaca.

These new ways to explore information will be available in the coming months, to help wherever your curiosity takes you.

We hope you’re excited to search outside the box, and we look forward to continuing to build the future of search together.


by Cathy EdwardsSearch via The Keyword

Tuesday 27 September 2022

An #IamRemarkable facilitator on the power of self-promotion

Editor's note: This article discusses a person who had suicidal thoughts. If you or someone you know needs help, use Find a Helplineto access local emotional support resources.

What do you gain from being a facilitator?

Helping people gives me a lot of positive energy. For example, I’ve run workshops with refugees whose lives began changing for the better, and women who’ve lived through wars. You can’t beat the feeling of helping people. I love it, and don’t even mind running a workshop with people in New Zealand at 3 a.m., which I did during their lockdown.

What kinds of issues do you deal with as a facilitator?

Sometimes in a workshop, when people have to read what they’ve written, they start crying, shaking, can’t read or can’t turn on the camera. You have to be sensitive and reassure them. I’ve had times where everybody was crying — for example, when we heard the story of a trans woman from Iran. But emotion connects people, too. Hearing others' life stories inspired me to live mine, and I hope that my story will help others to share their stories too.

To get involved and hear more stories, join #IamRemarkable Week 2022 from September28-30. The agendafeatures talks with guests like Venus Williams(in cooperation with Talks at Google), Tom Daleyand Deepica Mutyala, plus panels, daily exercisesand online workshops.


by Anna Vainer via The Keyword

Friday 23 September 2022

Recovery, community and healing on the job at Google

Just shy of a year ago, I can still vividly remember scanning The Keyword and coming across the headline, “How my recovery community helps keep me sober.”

Fresh out of grad school, I had been working at Google for just three months and I had been in recovery for almost three years. It was the first time in my life I wasn’t using drugs and alcohol to cope with the stresses and insecurities of work. Before I found recovery, I thought I owed my academic and professional successes to substance abuse. I drank and used drugs “to relax,” make friends and numb the chronic depression that immobilized me otherwise. Frankly, I didn’t know if I was cut out for Google on my own.

Finding hope through community

When I opened that link and read about Google’s Recover Together website — which includes a searchable map to find nearby recovery groups and support resources for people and their families — let alone featuring an actual Googler in recovery, I knew I was in the right place. Addiction is still too often shamed and silenced, so it’s all the more commendable for a company like Google to use its technology, finances and branding capital to bring resources to the millions of people impacted.

The compassion and dignity of that story made me feel hopeful that I could make it at Google clean and sober – but I realized I may not have to do it “on my own.” After some searching, I found that Google's Disability Alliance Employee Resource Group had a dedicated group for those in recovery from any form of addiction. I had already been taking advantage of individual counseling through Google’s Employee Assistance Program, but for me there is nothing like building community to support healing. Over the past year, the recovery group has supported me through onboarding, battling imposter syndrome and other work-related experiences that would have previously sent me searching for solace at the bottom of a bottle.

We do recover – together

It’s difficult to express gratitude for the vulnerability, courage and wisdom the recovery community has brought into my life. Part of that is why I’m so excited to amplify my personal impact and be a part of the group working this year to host a slew of events for National Recovery Month.

On September 7, Google’s internal recovery group hosted an event embodying what recovery awareness and advocacy is all about: showing up, speaking up and standing up over and over and over again. This featured a stop from Mobilize Recovery Across America’s cross country tour and representatives from the federal Substance Abuse and Mental Health Services Administration (SAMHSA). Attendees shared personal stories of addiction and recovery, tips to ensure events are inclusive (like providing non-alcoholic options), information of where to dispose of prescription drugs properly, and tangible resources of how to help someone find recovery treatment or access immediate assistance (like the 988 crisis lifeline). To conclude the evening, the Google campus was lit up purple, the official color for Recovery Month.

Mobilize Recovery bus parked next to Google campus, lit purple in celebration of recovery month

Hilary Swift for Mobilize Recovery

This month, Google added new personal recovery stories, including mine, to its Recover Together site to inspire hope and combat stigma. U.S. trends and data tell us this is needed more now than ever. Comparing January-September of 2021 to the same date range in 2022, Google’s U.S. based searches for "AA meeting locator" and “addiction treatment near me” increased by 350% and 85% respectively. Further, a national study by the Pew Research Center reports that nearly half of Americans have a family member or friend impacted by addiction, with a fairly even distribution by political party, gender and other markers of identity. My hope is that videos and stories like mine will help others feel less alone. I hope it helps people find a way to join me and the other 25 million Americans thriving in long-term recovery.

Whether you’re just beginning your journey, or well along the path, know that recovery is possible. We do not have to self-medicate in the shadows. My experience has taught me that the more we open up and reach out, the easier it all becomes.

Visit g.co/recovertogetherto find recovery support groups in your area, and check out mobilizerecovery.org/for more information.


by Danielle Beavers via The Keyword

Thursday 22 September 2022

Supporting the EU and securing the digital space

Citizens, companies and governments across the European Union agree that everyone should be free to live their lives and use technology without fear that their information will be stolen or held ransom by cybercriminals or other malicious actors.

But with each passing week, cyber threats are growing more costly and more aggressive, undermining the trust essential to a vibrant, inclusive digital society. This is a moment that calls for international leadership, which is why it’s notable that the European Commission has featured security at the center of its vision for digital transformation.

Today, Google is publishing a set of recommendations and white paper supporting the Commission’s efforts, and we commit to extending our full capabilities to help secure Europe’s “digital decade”.

The need

We applaud the European Commission’s effort to meet this moment, and believe that companies should step up to do their part as well.

The stakes have never been clearer. Even before Russia’s invasion of Ukraine — a ground assault accompanied by an attack on Europe’s cyberspace — there were troubling signs that Europe’s democratic values were being challenged by authoritarian governments.

I spoke about the importance of these values recently at the Copenhagen Democracy Summit. Democracies provide fertile ground for advances in science and technology. Technology owes its success to the conditions — openness, pluralism, free exchange — that democracy creates, enabling inventors to take risks and pursue new avenues for inquiry and collective innovation. So it’s no surprise that Ukraine’s tech sector thrived in recent years under the flag of a free European democracy.

But how can technology, in turn, contribute to the defense of Europe’s digital space? We have been reflecting on lessons we learned the hard way more than a decade ago, and how we used them to create a next-generation security infrastructure.

In the months ahead, we plan to share our experience in proactive digital defense with leaders in Europe. We are keenly aware of our responsibility to support the work of Europe’s democratic governments and institutions on economic progress, national security, and defense of the public square.

Google’s role

Our white paper recommends several areas where the European Union can make progress in securing Europe’s digital space, including:

  • Open security: Driving European resilience through “open security,” on the principle that openness and interoperability encourage scrutiny, threat sharing, and rapid adoption of best practices and new technologies.
  • Security by default: Promoting systemic investments in digital transformation, zero-trust architectures, and operating systems and devices that are secure by default, helping organizations overcome an overreliance on outdated and hard-to-patch technology infrastructures and devices that lie open to risks of espionage and extortion.
  • Partnership: Engaging partners by facilitating public-private threat information exchanges and briefings involving EU policymakers and technical experts — and by increasing dialogue to explore new areas of cooperation, such as applying artificial intelligence to improve security.
  • Encryption: Prioritizing strong encryption as superior means of protecting sensitive data compared to data localization requirements, which can have the unintended effect of actually undermining security and resilience.

These recommendations reflect both our decades of security expertise and our deep interest in the EU’s digital defense. Some of our leading security initiatives, and top security researchers, are based in Europe.

At the Google Safety Engineering Centers (GSEC) in Munich and Dublin, Google engineers don’t just talk about digital safety, they build it. And they do so on Europe’s distinctive strengths: respected technical universities, many thousands of Google employees, and top expertise in fields including privacy and computer science.

VirusTotal, a Google team that began as a small Málaga-based startup in 2004 and grew into a European champion before its acquisition by Google in 2012, helps millions in the public sector, commerce and research to understand malware and cybersecurity trends. In 2023, VirusTotal will open a brand new headquarters in the heart of Andalusia’s tech hub.

And, as we announced last week, Mandiant, one of the world’s premier cybersecurity teams, has now joined Google — bringing with it hundreds of industry-leading European experts in the field of threat intelligence and incident response.

These teams and others like them will ensure we’re countering tomorrow’s challenges with tomorrow’s tools. And our commitment to Europe’s digital security will be accompanied by a commitment to collaboration — building on the kind of innovation that has always made democracies stronger than their adversaries.


by Kent WalkerGoogle & Alphabet via The Keyword