Thursday 30 April 2020

Stadia Savepoint: April updates

We're back with another update in our Stadia Savepoint series—here's what happened in April.

This month we welcomed everyone within our 14 launch countries to Stadia and gave gamers two months of free games with Stadia Pro. Stadia is now free and open to anyone who wants to create an account. Our most recent Stadia Connect revealed that you can click here to play PLAYERUNKNOWN’S BATTLEGROUNDS on Stadia, plus new info on First on Stadia titles Wave Break, Crayta, and Get Packed

Stadia’s Phil Harrison also revealed: “We are bringing five games from Electronic Arts to Stadia as part of our partnership. It all starts with Star Wars: Jedi Fallen Order™ coming this fall followed by EA SPORTS™ Madden NFL and FIFA. We are excited to bring these hugely popular franchises to our players on Stadia in 2020 and beyond. We’ll have more news to share about EA games on Stadia later this year.

Stadia Pro updates

  • Get new games for free as part of Stadia Pro in May: PLAYERUNKNOWN’S BATTLEGROUNDS, Zombie Army 4: Dead War, The Turing Test and SteamWorld Heist.

  • Existing games still available to add to your collection: Destiny 2, GRID, GYLT, Serious Sam Collection, Spitlings, Stacks On Stacks (On Stacks), SteamWorld Dig 2, and SteamWorld Quest: Hand of Gilgamech.

  • Act quickly: Thumper leaves Stadia Pro on April 30.

  • Ongoing discounts for Stadia Pro subscribers: Check out the web or mobile Stadia store for the latest.

Recent content launches on Stadia

New games coming to Stadia

Stadia games

Play Stadia Pro for free

Click to Play on web
Click here to instantly play PLAYERUNKNOWN’S BATTLEGROUNDS in your Chrome browser with an active Stadia Pro subscription.


5.1 surround sound on web 
We added support for 5.1 surround sound when playing games on your Chrome browser with an active Stadia Pro subscription.


On-screen keyboard on web
Access an on-screen keyboard in your Chrome browser when you have a gamepad connected and require text input.


Mobile connection notifications 
Receive notifications about connection quality while playing on mobile devices.


Connection status updates
The connection status icon now only reflects connection strength, following user feedback.


Mobile captures
While playing on mobile devices, press the Capture button on your Stadia controller to save gameplay screenshots and clips.


OnePlus compatibility
Stadia is now compatible with the OnePlus 8 and OnePlus 8 Pro mobile devices. More info here.


That’s it for April—we’ll be back soon to share more updates. As always, stay tuned to the Stadia Community Blog, Facebook, and Twitter for the latest news. 


by Andrey Doronichev via The Keyword

Googlers’ tips for staying connected from a distance

Social distancing, by definition, makes it hard to get a healthy dose of human contact. Fortunately, there are lots of ways to keep in touch with friends and family that go beyond the standard phone call. We asked Googlers to share how they’re keeping family and friends close, while staying a safe distance apart. We hope their ideas might inspire you, too.


Give your family a surprise hello through the Google Home app

To feel closer when we’re far away, I broadcast messages through the Google Home app to my family in London (I’m in California). Usually I’ll say hi and give them a few updates on my day. I get a kick out of knowing I might give them a little surprise of suddenly hearing my voice in the hallway. 

- Robin Bhaduri, Google Podcasts team

Breakfast talk on Duo

I have a Nest Hub Max in my kitchen. I use it most often while I’m cooking, but lately I've been using it to video chat with family over Google Duo. I can do things like have breakfast with my five year old nephew without having to hold a phone. The Nest camera adjusts to where I am in the kitchen, so I don’t have to stand in a certain spot for him to see me on video. 

- Ajay Surie, Google Fit team

Cook with friends via YouTube and Google Docs

My friends send each other YouTube videos showing ways to prepare tasty dishes. We all try the same recipe, prepare it as shown in the video, and send photos to each other once the dish is completed. It’s been fun to see the similarities and differences between the same dish, prepared by different people. 

- Jeff Sinckler, Tenor team


Similar to Jeff, my friends love to cook. We’ve been sharing recipes with each other using Google Docs. We reference an article or video as the main recipe link, and include notes about our experiences with that recipe. Whenever someone has a question, they can add comments to the doc and the doc just gets better. This is also useful for discovering different ways to make the recipe a success, e.g. for ingredient substitutions (very relevant right now) and doubling or halving portions.  

- Tahai Michelle Baik, Search team

Tell each other what you’re up to on Calendar

Even though our days are less structured than they used to be, my immediate family still puts what we're up to on a family Google Calendar. My mom will check in after she sees I've taken a dance class online, I'll ask how it went cooking a particular recipe for dinner, and we'll reach out to my brother to ask how his online coding training went. It helps us stay close even though we're scattered all over the world. And Calendar also reminds us to step outside to cheer every day at 7 p.m. for all the workers that are keeping things going during these difficult times. 

- Genevieve Brennan, Google News team

Virtual story time videos on Photos 

My parents record themselves reading children's books on their phones (my mom and dad switch between videographer and reader) and then add the videos to a shared Google Photos album so their grandkids can enjoy it. We use Chromecast to cast the videos to our TV and watch it with our two little ones. Although we had to cancel our annual April family vacation, it helps us all feel a little bit closer. 

- JK Kearns, Search team

Find familiar meals with Maps

I’ve recently ordered delivery for my mom and dad from local restaurants through Google Maps. There are a few restaurants my parents like to visit that they’re missing during their time at home, so I thought a familiar meal would help things feel more normal for them. I’m looking forward to getting my mom a nice Greek or Italian spread for Mother’s Day. 

- Ben Jose, Google Maps team



by Jennifer Kutz via The Keyword

Reach your audience where they are now with Display & Video 360

Media consumption habits are rapidly changing. Planning tools that are tightly connected to your media buying platform can help you reassess your media plans and quickly adjust your ad strategy to reach people where they are now.

We’re expanding the reach forecasting capabilities in Display & Video 360 to offer a deduplicated view of expected campaign reach across open auction display, video and YouTube so that media planners can have a comprehensive and accurate view of their potential audience. And to better support collaboration between planning and buying teams, the planning workspace is now more easily accessible to media planners, thanks to a new dedicated user role.

A deduplicated view of your Display & Video 360 reach 

Media planners aim to get the most comprehensive view of all the media available so they can design relevant and effective plans. In Display & Video 360, you could already forecast the reach of your video campaigns in the plan workspace. For planners to effectively plan across all their programmatic buys, we have added support for display formats.

That means that media planners no longer have to rely on reach metrics from past campaigns to guesstimate the reach of their upcoming display ad campaigns. They can now rely on display forecasts that take into account insights that are unique to Display & Video 360 such as brand safety settings and Google audience details. For example, it is now possible to accurately estimate the reach of a display campaign aimed at reaching the Google affinity audience “Aspiring Chefs” as they enjoy content suitable for general audiences.

But the primary objective of media planning is to understand how many people are likely to be exposed to your brand across formats and inventory. So building on Google's Unique Reach methodology, we also enabled fully deduplicated reach forecasts in Display & Video 360 across open auction display, open auction video and YouTube.

Once we commit to a reach objective, neither underachieving nor overachieving is an option. Display & Video 360 gives media planners the accuracy they need to effectively plan across all our programmatic campaigns. Anudeep Pedditi
Programmatic Manager, OMD NZ

With this capability, you can now answer questions such as “how many unique people can I expect to reach with my overall campaign across any open auction display and video inventory as well as YouTube?” In addition to reach, you can also see projections for other important campaign metrics such as frequency, viewability and cost as you plan. And you can see how many people you will reach if you apply Google audience segments or if you choose to use your own audience data.

01-large.2020-03-16 16_23_19.gif

Display & Video 360 reach forecasting tool quickly calculating estimated deduplicated reach across YouTube, open auction display and video formats

A dedicated user role for planners

Media planners are increasingly being held accountable for how well an ad campaign actually delivers against the plan that was shared with clients or other teams. As a result, we are seeing stronger collaboration across media planning and buying teams.

To help foster this collaboration, we just introduced a dedicated user role for media planners. For the first time, agencies and advertisers can invite their media planners directly into Display & Video 360. This new role enables access just to the relevant elements of Display & Video 360 for media planners, giving them visibility into the critical media planning information they need to collaborate, learn, iterate and build more impactful media plans.

With the new dedicated role, planners can see cross-channel reach and cost estimates first-hand which facilitates the process of allocating budget and delivers better performance for the client. Azriel Chan
Head of Platforms & Capabilities, OMD NZ

For example, media planners can access accurate forecasts for campaigns bought programmatically in Display & Video 360 and discover new publishers and inventory. With the Partner account owner’s permission, they can also start a negotiation with a publisher or renegotiate an existing deal. This gives them tools to better inform their planning process and freedom to check and update their plans and recommendations whenever they need.

Before launching your next programmatic campaign, give your media planning team access to the Display & Video 360 planning workspace so they can accurately estimate how many people are likely to be exposed to your brand across formats and inventory, and design the best media plan to deliver on your objectives.


by Zinnia ZhengDisplay & Video 360 via The Keyword

Wednesday 29 April 2020

Stopping bad ads to protect users

People trust Google when they’re looking for information, and we’re committed to ensuring they can trust the ads they see on our platforms, too. This commitment is especially important in times of uncertainty, such as the past few months as the world has confronted COVID-19. 


Responding to COVID-19

Since the beginning of the COVID-19 outbreak, we’ve closely monitored advertiser behavior to protect users from ads looking to take advantage of the crisis. These often come from sophisticated actors attempting to evade our enforcement systems with advanced tactics. For example, as the situation evolved, we saw a sharp spike in fraudulent ads for in-demand products like face masks. These ads promoted products listed significantly above market price, misrepresented the product quality to trick people into making a purchase or were placed by merchants who never fulfilled the orders. 

We have a dedicated COVID-19 task force that’s been working around the clock. They have built new detection technology and have also improved our existing enforcement systems to stop bad actors. These concerted efforts are working. We’ve blocked and removed tens of millions of coronavirus-related ads over the past few months for policy violations including price-gouging, capitalizing on global medical supply shortages, making misleading claims about cures and promoting illegitimate unemployment benefits.

Simultaneously, the coronavirus has become an important and enduring topic in everyday conversation and we’re working on ways to allow advertisers across industries to share relevant updates with their audiences. Over the past several weeks, for example, we’ve specifically helped NGOs, governments, hospitals and healthcare providers run PSAs. We continue to take a measured approach to adjusting our enforcement to ensure that we are protecting users while prioritizing critical information from trusted advertisers.


Preserving the integrity of the ecosystem

Preserving the integrity of the ads on our platforms, as we’re doing during the COVID-19 outbreak, is a continuation of the work we do every day to minimize content that violates our policies and stop malicious actors. We have thousands of people working across our teams to make sure we’re protecting our users and enabling a safe ecosystem for advertisers and publishers, and each year we share a summary of the work we’ve done.

In 2019, we blocked and removed 2.7 billion bad ads—that’s more than 5,000 bad ads per minute. We also suspended nearly 1 million advertiser accounts for policy violations. On the publisher side, we terminated over 1.2 million accounts and removed ads from over 21 million web pages that are part of our publisher network for violating our policies. Terminating accounts—not just removing an individual ad or page—is an especially effective enforcement tool that we use if advertisers or publishers engage in egregious policy violations or have a history of violating policy.

2.7 billion taken down.gif

Improving enforcement against phishing and "trick-to-click" ads 

If we find specific categories of ads are more prone to abuse, we prioritize our resources to prevent bad actors from taking advantage of users. One of the areas that we’ve become familiar with is phishing, a common practice used by deceptive players to collect personal information from users under false pretenses. For example, in 2019 we saw more bad actors targeting people seeking to renew their passport. These ads mimicked real ads for renewal sites but their actual intent was to get users to provide sensitive information such as their social security or credit card number. Another common area of abuse is “trick-to-click” ads—which are designed to trick people into interacting with them by using prominent links (for example, “click here”) often designed to look like computer or mobile phone system warnings.

Because we’ve come to expect certain recurring categories like phishing and “trick-to-click,” we’re able to more effectively fight them. In 2019, we assembled an internal team to track the patterns and signals of these types of fraudulent advertisers so we could identify and remove their ads faster. As a result, we saw nearly a 50 percent decrease of bad ads served in both categories from the previous year. In total, we blocked more than 35 million phishing ads and 19 million “trick-to-click” ads in 2019.

Top Offenders.png

Adapting our policies and technology in real time

Certain industries are particularly susceptible to malicious behavior. For example, as more consumers turn to online financial services over brick and mortar locations, we identified an increase in personal loan ads with misleading information on lending terms. To combat this, we broadened our policy to only allow loan-related ads to run if the advertiser clearly states all fees, risks and benefits on their website or app so that users can make informed decisions. This updated policy enabled us to take down 9.6 million of these types of bad ads in 2019, doubling our number from 2018. 

At the end of last year, we also introduced a certification program for debt management advertisers in select countries that offer to negotiate with creditors to remedy debt or credit problems. We know users looking for help with this are often at their most vulnerable and we want to create a safe experience for them. This new program ensures we’re only allowing advertisers who are registered by the local regulatory agencies to serve ads for this type of service. We’re continuing to explore ways to scale this program to more countries to match local finance regulations. 


Looking forward

Maintaining trust in the digital advertising ecosystem is a top priority for Google. And with global health concerns now top of mind for everyone, preparing for and responding to attempts to take advantage of our users is as important as it has ever been. We know abuse tactics will continue evolving and new societal issues will arise. We'll continue to make sure we’re protecting our users, advertisers and publishers from bad actors across our advertising platforms. 


by Scott SpencerAds Privacy and Safety via The Keyword

18 Asia Pacific news organizations with big ideas

Last October, we invited applications to the second round of the Google News Initiative Innovation Challenge in Asia Pacific: a call for new ideas to help journalism thrive in the digital age. Since then, the COVID-19 outbreak has affected publishers across the region and, after discussions with media organizations, we made the decision to go ahead with the Challenge—alongside our broader support for journalism in this challenging time. 

The first round of the Challenge focused on diversifying revenue and saw dozens of examples of creative new approaches. Iwate Nippo, a local publisher in Japan, developed a news and lifestyle app targeting elderly subscribers, while Australia’s Crikey created a new group subscription model—steps to strengthen their business and ensure they can continue to provide vital news, analysis and information.


This time around, applicants were asked for proposals to increase reader engagement, which ultimately leads to greater loyalty and willingness to pay for content. We received 255 strong submissions across topics like user-generated content, community management, fact-checking and the use of technologies such as machine learning to tackle business challenges. Today, we’re announcing the 18 organizations from across the region selected to take their ideas forward with GNI’s support.
IC R2 winner graphics (13).png

Meet the selected applicants from the second round of the GNI Innovation Challenge in Asia Pacific.

As in the first round, what set these organizations apart was the variety and creativity of their ideas. Gaon Connection in India is building an ‘insights platform’ to capture the opinions and preferences of rural communities. Three local news providers in Korea—the Busan Daily, Maeil Daily and Gangwon Daily—are collaborating to gather real-time insights that will help them create customized experiences for their readers. Australian Community Media is developing a new platform for classified ads that will better support local newspapers and small businesses. Japan’s Nippon TV is using augmented reality technology to bring its news archives to life—and these are just some of the proposals that stood out during the application process. 


We’re grateful to all the organizations that took the time to apply. A strong Asia Pacific news industry has never been more important, and we’re looking forward to seeing the selected applicants put their ideas into action.



by Fazal Ashfaq via The Keyword

Get insights and take action on changing customer behavior

With free measurement tools from Google, you can get insights into how customer behavior has changed due to COVID-19 and then take action to update your marketing strategy. Read more to learn about how to get started, and for specific tips to help your business navigate the coming months.

Understand the impact of your Google media 

If you’re running marketing campaigns to drive visits to your website or app, it’s important for these visits to turn into sales. Attribution in Google Ads helps you understand the paths people take to complete a conversion, and then award credit for that conversion to different ads, clicks, and factors along the way.

We recently launched a new look for attribution reports in Google Ads that helps you quickly see how customers interact with your marketing throughout the purchase cycle. This makes it easier for you to then take action in the areas that are driving results.


2020-03-02_Ads_Attribution_Overview_Cards.png

Revamped overview page that displays simplified and intuitive set of attribution reports.

Attribution models give you a deeper understanding of how your ads perform to help you decide where to allocate your marketing investment. One model, data-driven attribution, uses machine learning to determine how much credit to assign to each click on the customer journey, helping it better account for changes in customer behavior during turbulent times. For example, if you're working on behalf of a grocery store experiencing an increase in online orders from mobile devices, data-driven attribution may indicate that your mobile ads are having a greater impact on driving conversions than you realized, giving you the insight you need to optimize your campaign performance. If you’d like to learn which attribution model is right for your business, check out our official guide to attribution modeling.

Measure the online customer journey

The way that your customers interact with you may have changed dramatically in the past few months. Google Analytics can help you measure how those changes have impacted your business through your website or app.

We’ve put together a guide that lists a few reporting shortcuts in Analytics that can help you easily get useful insights. For example, if your business has shifted to online only, you need to make sure you’re converting as many site or app visits into sales as possible. You can use a shortcut to see your weekly conversion rate for the last 60 days and identify areas you might be able to improve upon – without digging through multiple reports in your account.

Visualize trends about your business

With so much changing so rapidly, you’ll want to understand how your business has been impacted. You can use Google Data Studio to help you create a report and visualize the changes that have happened over the past few months. Data Studio is easy to use, anyone on your team can quickly start using it.

If you’ve connected Data Studio to your marketing campaigns, you can use these curated marketing templates to monitor the performance of those campaigns. Let’s say you need to create a report that shows daily online sales from each of your Google Ads campaigns over the last 60 days. You can use one of those templates to quickly build the report and then identify which campaigns are performing best so you can re-allocate your marketing budget to those campaigns.

Keep your website updated 

During this time, you might have different business hours or shipping policies. Instead of having to invest in an additional resource to update your website, you can do it for free with Google Optimize. When you log into your account, you can use a new feature to easily add a message for your customers to the top of your homepage. Either use our templated banner or customize the message by editing the color, size or text.
Frame 6.png

Use our template to post a banner at the top of your website with an important message.

And if you need to make other changes throughout your site, you can still continue to use Optimize to create site personalizations. Optimize users would normally be limited to running 10 site personalizations at once, but we’ve removed that restriction for the next 90 days, until July 31.

All of these products and features are available for free today. We hope they are helpful as you navigate your business through changing times.


by Kishore Kanakamedala via The Keyword

Helping journalists understand the power of machine learning

Editor’s note: What impact can AI and machine learning have on journalism? That is a question the Google News Initiative is exploring through a partnership with Polis, the international journalism think tank at the London School of Economics and Political Science. The following post is written by Mattia Peretti, who manages the program, called JournalismAI.

In the global survey we conducted last year about the use of artificial intelligence (AI) by news organizations, most respondents highlighted the urgent need to educate and train their newsroom on the potential offered by machine learning and other AI-powered technologies. Improving AI literacy was seen as vital to change culture and improve understanding of new tools and systems:

AI literacy is crucial. We are looking at how to better educate our journalists on everything from rudimentary coding through to data science. The more the newsroom at large embraces the technology... for AI projects, the better the outcome. New powers, new responsibilities:
A global survey of journalism and AI

The message from newsrooms was loud and clear. So we decided to do something about it. That’s why we’re announcing a free training course produced by JournalismAI in collaboration with VRT News and the Google News Initiative. 

This Introduction to Machine Learning is built by journalists, for journalists, and it will help answer questions such as: What is machine learning? How do you train a machine learning model? What can journalists and news organizations do with it and why is it important to use it responsibly?

The course is available in 17 different languages on the Google News Initiative Training Center. By logging in, you can track your progress and get a certificate when you complete the course. The Training Center also has a variety of other courses to help you find, verify and tell news stories online.


Screen Shot 2020-04-27 at 9.19.20 AM.png

The Introduction to Machine Learning course is available on the Google News Initiative Training Center in 17 different languages.

It’s a tough time for journalists and news organizations worldwide, as they try to assess the impact that COVID-19 will have on the business and editorial side of the industry. With JournalismAI, we want to play our role in helping to minimize costs and enhance opportunities for the industry through these new technologies. This course complements our recently launched collaborative experiment, as well as our effort to highlight profiles and experiments that show the transformative potential of AI and machine learning in shaping the journalist, and the journalism, of the future.

At the end of the course, you’ll find a list of recommended resources, produced by journalism and technology experts across the world, that have been instrumental in designing our Introduction to Machine Learning and will help you dive even deeper in the world of AI and automation. 

And we are not done. After this course, and the previous training module with strategic suggestions on AI adoption, we are planning to design more training resources on AI and machine learning for journalists later this year. Sign up for the JournalismAI newsletter to stay updated.



by Mattia PerettiJournalismAI via The Keyword

Maps that bring us closer, even when we're apart

With much of the world physically apart right now, people are finding creative ways to use custom-built maps to maintain a shared sense of community, albeit virtually.


In 2007, we launched a tool called My Maps to help people create their own custom maps on top of Google Maps. With a simple drag-and-drop interface you can add placemarks, draw lines and shapes, and embed text, photos and videos. You can share your map via public URL, embed it on websites or publish your map for others to see.


Over the past four months, we’ve seen a surge in the number of people creating and viewing My Maps. From December 2019 to April 2020, we saw nearly a billion more My Maps creations, edits and views compared to the same time period last year, growing from 2 billion to nearly 3 billion. With My Maps, communities have been sharing helpful, local information in rapidly changing situations—from COVID-19 testing sites and food banks to where first responders can access childcare facilities.


Maps can help us and our communities stay safe

A map can be helpful in ways that a simple list of text is not: it helps us instantly see information in the context of where we are, with the locations of the resources we might need.

My Maps animation

With My Maps, anyone can be a cartographer. People can import their own data into a custom map, similar to how the San Francisco Department of Homelessness & Supportive Housing mapped downtown hand-washing and hygiene stations to support hand hygiene and reduce the spread of COVID-19. With a spreadsheet or KML you can have your own custom map in no time.


Some maps take a bit more than hand-drawn points and polygons. For that, My Maps creators can import their own mapping data and mash it up with other sources. 


For example, the online newspaper Briarcliff Daily Voice created a My Map showing the spread of coronavirus cases in the New York City metropolitan area, using data from three state healthcare agencies and the city’s health department. Pennsylvania.gov has leveraged My Maps to inform Pennsylvanians about coronavirus cases by county. And The Chicago Sun-Times has a map showing where to get tested for coronavirus in the Chicago area.
Food bank

Anyone can be a force for good with simple, easy-to-use maps

In the past few months, we've seen how powerful this small set of relatively simple features can be. People are using My Maps to to be forces for good and coordinate relief efforts.


Map by map, people are connecting each other to resources for caring for ourselves and others, while staying healthy and informed. We’re seeing everyone from members of Congress to local nonprofits use Google My Maps to visualize information like school lunch pick-up spots to the spread of the virus in our communities.


Here are 10 helpful My Maps we’ve seen developed by communities around the world:


Keeping a shared sense of community, even when you're physically apart

As much as these maps are informative and helpful, they’re also uplifting. After a group of Brooklyn, NY moms asked neighbors to put pictures of rainbows in house windows so kids could track them down, one parent created a map showing the rainbows’ locations all over the city and suburbs. Now people worldwide are pitching in and adding their own rainbow locations to the map.

If you’d like to experiment with My Maps, we’re putting together tutorials on skills like merging datasets and embedding maps online. Visit the Google Earth Medium channel in the coming weeks to learn more.


by Chris Herwig via The Keyword

Google Meet premium video conferencing—now free for everyone

Technology that connects us while we're apart helps keep us safe and productive. Over the past few months, we’ve seen the power of video meetings bring us together—whether we’re working with teammates, talking to healthcare professionals, sharing with loved ones, or learning from home. 

Today, we’re making Google Meet, our premium video conferencing product, free for everyone, with availability rolling out over the coming weeks. We’ve invested years in making Meet a secure and reliable video conferencing solution that’s trusted by schools, governments and enterprises around the world, and in recent months we’veaccelerated the release of top-requested features to make it even more helpful. Starting in early May, anyone with an email address can sign up for Meet and enjoy many of the same features available to our business and education users, such as simple scheduling and screen sharing, real-time captions, and layouts that adapt to your preference, including an expanded tiled view. 

It’s important that everyone who uses Meet has a secure and reliable experience from the start, so beginning next week, we’ll be gradually expanding its availability to more and more people over the following weeks. This means you might not be able to create meetings at meet.google.com right away, but you can sign up to be notified when it’s available.

MeetInGmail-Telehealth-1779x1095.jpg

Meet operates on a secure foundation, keeping users safe, data secure, and information private—including between patients and caregivers.

Video meetings built on a secure foundation

Meet is designed, built and operated to be secure at scale. Since January, we’ve seen Meet’s peak daily usage grow by 30x. As of this month, Meet is hosting 3 billion minutes of video meetings and adding roughly 3 million new users every day. And as of last week, Meet’s daily meeting participants surpassed 100 million. With this growth comes great responsibility. Privacy and security are paramount, no matter if it’s a doctor sharing confidential health information with a patient, a financial advisor hosting a client meeting, or people virtually connecting with each other for graduations, holidays and happy hours.

Our approach to security is simple: make products safe by default. We designed Meet to operate on a secure foundation, providing the protections needed to keep our users safe, their data secure, and their information private. Here are just a few of our default-on safety measures:

  • We provide a strong set of host controls such as the ability to admit or deny entry to a meeting, and mute or remove participants, if needed. 

  • We do not allow anonymous users (i.e., without a Google Account) to join meetings created by individual accounts. 

  • Meet meeting codes are complex by default and therefore resilient to brute-force “guessing.”

  • Meet video meetings are encrypted in transit, and all recordings stored in Google Drive are encrypted in transit and at rest.

  • We don’t require plugins to use Meet on the web. It works entirely in Chrome and other modern browsers, so  it’s less vulnerable to security threats.

  • On mobile, we have dedicated Google Meet apps in the Apple App Store and Google Play Store

  • Meet users can enroll their account in Google’s Advanced Protection Program—our strongest protections available against phishing and account hijacking.

  • Google Cloud undergoes regular rigorous security and privacy audits for all its services. Our global compliance certifications can help support regulatory requirements such as GDPR and HIPAA, as well as COPPA and FERPA for education. 

  • Your Meet data is not used for advertising, and we don't sell your data to third parties.

We operate a highly secure and resilient private network that encircles the globe and connects our data centers to each other—ensuring that your data stays safe. Trust is built on transparency and we publish the locations of all our data centers. You can learn more about how Meet keeps your video meetings safe in this post.

Free Google Meet accounts for individuals

You can use Meet to schedule, join or start secure video meetings with anyone—for a virtual yoga class, weekly book club, neighborhood meeting, or happy hour with friends. Until now, Meet has only been available as part of G Suite, our collaboration and productivity solution for businesses, organizations and schools. Going forward, Meet will be available to anyone for free on the web at meet.google.com and via mobile apps for iOS or Android. And if you use Google Calendar, you’ll be able to easily start or join from there, too.
Google Meet - Create-New-Meeting_gb.gif

Use your existing Google Account to start a secure meeting in Google Meet

If you have an existing Google Account (for example, if you’re a @gmail.com user), sign in at meet.google.com to get started. If you don’t have a free Google Account, it only takes a minute to create one using your work or personal email address of choice (we require this step as a security measure, and you’ll only need to do this once).

Meetings are limited to 60 minutes for the free product, though we won’t enforce this time limit until after Sept. 30. Creating a trusted meeting space is important, and being mindful when sharing meeting links in public forums can help create a safe experience for all attendees. For more tips on how to use Meet securely and effectively, visit our Help Center

Google Meet for groups and teams

Groups within an organization can also use Meet to create video meetings that help coworkers connect one-on-one, collaborate as a team, and more. For organizations that aren’t already G Suite customers, today we’re announcing G Suite Essentials. G Suite Essentials is perfect for teams that need access to Meet’s more advanced features, such as dial-in phone numbers, larger meetings, and meeting recording. G Suite Essentials also includes Google Drive for easy and secure access to all of a team’s content, and Docs, Sheets and Slides for content creation and real-time collaboration. 

Through Sept. 30, we’re providing G Suite Essentials and all of these advanced features free of charge. If you’re interested in G Suite Essentials, complete this form to get in touch with our sales team. 

Google Meet for businesses and organizations

Whether it’s hospitals supporting patients via telehealth, banks working with loan applicants, retailers assisting customers remotely, or manufacturers interacting safely with warehouse technicians, businesses across every industry are using Meet to stay connected. If you’re one of the 6 million companies and organizations that use G Suite to power remote productivity, you already have access to Meet. Admins simply need to enable Meet by following instructions outlined on our Help Center. In the spirit of being helpful during this time, we’re providing three ways for new and current enterprise customers to access Meet through Sept. 30: 

  • Free access to Meet’s advanced features for all G Suite customers, such as the ability to live stream for up to 100,000 viewers within your domain.

  • Free additional Meet licenses for existing G Suite customers without any amendments to their current contract.

  • Free G Suite Essentials for enterprise customers. Enterprises can get in touch with our sales team to learn more.

Meet - Live captions.jpg

Google Meet includes live captions powered by Google’s speech recognition technology

Google Meet in schools and higher-ed institutions

Many schools and colleges today use Meet to power secure virtual classes, PTA meetings, parent-teacher conferences, tutoring, and even school socials. Meet is included in G Suite for Education, which serves more than 120 million students and teachers globally. If your school already uses G Suite for Education, your administrator can enable Meet at no additional cost. If your school doesn’t use G Suite for Education, you can sign up here. To access resources for distance learning, visit Teach from Home.

Our hope is that by making Meet and G Suite more readily available for all, it will be easier to securely stay connected and productive—now and in the future.


by Javier SolteroG Suite via The Keyword

Tuesday 28 April 2020

Alphabet’s Q1 2020 earnings call

Note: These are Sundar Pichai's full remarks from today's Alphabet Q1 2020 earnings call. See below for an email to employees Sundar sent following the call. 

When I last spoke with you in early February, no one could have imagined how much the world would change, and how suddenly.

Our thoughts are with everyone who has been impacted by COVID-19, especially those who’ve lost loved ones or their livelihoods. It’s a challenging moment for the world. 

Through it all, we’re incredibly grateful for all of the essential workers on the front lines of this crisis... from health care workers and first responders... to the grocery store clerks and delivery workers...to teachers grappling with new technology to help children learn remotely...to all of the scientists and researchers working hard to develop vaccines and treatments...and many others who are leading through these difficult times. Thank you.

These people fill us with hope and show us the power of human resilience. We’ll need that energy and resolve in the months and years ahead. 

Today, there is still a great deal of uncertainty regarding the path to recovery. But there are some things that we can understand better with the patterns we are seeing.

  • For example, it’s clear from data that people are being more cautious and are seeking authoritative advice and guidance to protect their families’ health and safety. A return to normal economic activity depends on how effectively societies manage the spread of the virus. There’s no one size fits all and the timing and pace of recovery will vary from location to location. This is a long-term effort.

  • It’s also clear that this is the first major pandemic taking place in a digital world.Many parts of the economy are also able to continue with some semblance of normalcy, thanks to advances in remote work, online shopping, delivery options, home entertainment and telemedicine. At the same time, newer technologies like AI, Bluetooth exposure notifications and 3D printing are being used to help fight the disease head on. 

  • It’s now clear that once the emergency has passed, the world will not look the same.Some social norms will change, and many businesses are speaking to us, looking to reinvent their operations. We have seen that the most pressing concern of small and large businesses right now is business continuity, solving for issues like employee safety, dramatic falls or surges in demand, supply chains and managing a remote workforce. Ultimately, we’ll see a long-term acceleration of movement from businesses to digital services, including increased online work, education, medicine, shopping and entertainment. These changes will be significant, and lasting.

Given the depth of the challenges so many are facing, it’s been a huge privilege to be able to help people and businesses at this moment. In today’s call, I’ll cover four areas:

  • First, I’ll mention some of the ways we have marshalled our resources and product development to help.

  • Second, I’ll talk about how people are using our products at this unprecedented moment. 

  • Third, I’ll talk about our business—especially our advertising business which was significantly impacted in the last few weeks of the quarter.

  • And I’ll close with our investment plans and focus for the rest of the year. 

In the early days of the crisis, we were able to put in motion a number of efforts quickly. This is a testament to strategic areas where we have invested over recent years: products that people trust; our technical leadership and innovation; deep partnerships; a highly skilled workforce; and the scale and resilience of our operations. 

I’ve been proud of all of these efforts and what they say about our company. I’ll give just a few examples.

First, we’ve been working with healthcare providers, researchers, authorities and communities to help combat the virus.

  • Our community mobility reports help authorities see, in aggregate, how social distancing requirements are working. 

  • Verily has tested thousands of people in California and has partnered with Rite Aid to bring free testing to eight additional states.

  • Google Cloud is forming deep partnerships, such as with leading health care provider HCA Healthcare, to understand data around ICU bed availability, ventilator supplies and test results. 

  • And you may have read about our exposure notification partnership with Apple, designed specifically and carefully to protect users’ privacy while helping public health authorities and governments manage countries’ re-opening.

Second, we are working hard to provide accurate and authoritative information to people using our services. 

  • In Search, we've launched a number of features such as up-to-date answers from health authorities, and remote medical care options. 

  • On YouTube, we are quickly removing content that violates policy, and raising authoritative content from news organizations and experts. Up to last week, our COVID-19 info panels have had 20 billion impressions.

Third, we’re playing a role in supporting businesses and workers that are hurting because of the downturn. 

  • In March, we made a commitment upwards of $800 million to support small businesses and crisis response efforts, through a combination of grants, small business loans and ad credits. 

  • And the Google News Initiative is offering financial support to thousands of small, medium and local news publishers through a Journalism Emergency Relief Fund. We’ve also waived ad serving fees for news publishers globally on Ad Manager for the next five months.

Turning to the way people are using our products... 

People are relying on Google’s services more than ever. This is a strong recognition of the value of our products, particularly in important and urgent moments. As a few examples: 

  • We’ve seen a significant rise in search activity. To put it into perspective, in the U.S., coronavirus-related search activity at its peak was four times greater than during the peak of the Super Bowl. 

  • People are spending significantly more time on their Android apps, with downloads of apps from Google Play rising 30 percent from February to March.

  • YouTube watchtime has also significantly increased. One area in particular is livestreams. I hope you saw Andrea Bocelli on YouTube Live on Easter, which has had over 39 million views. It was truly beautiful.

  • 100 million students and educators are using Google Classroom, double the number from the beginning of March. 

  • We've seen a massive increase in demand for Chromebooks; analysts have reported a 400 percent increase during the week of March 21 year over year. 

  • And schools and businesses in particular are using our secure video conferencing platform Meet. Last week, we surpassed a significant milestone and are now adding roughly 3 million new users each day, and have seen a 30-fold increase in usage since January. There are now over 100 million daily Meet meeting participants. Stay tuned for much more!

Turning to our business, let me touch on our performance this quarter.

Q1 was in many ways the tale of two quarters. For our advertising business, the first two months of the quarter were strong. 

In March, we experienced a significant and sudden slowdown in ad revenues. The timing of the slowdown correlated to the locations and sectors impacted by the virus and related shutdown orders. 

As the impact of COVID-19 came into view, we delayed some ad launches and prioritized supporting our customers as many adjusted their strategies. 

We're focused on products where we can help most advertisers and merchants during the crisis. For example, under our new leader of Commerce, Bill Ready, last week we announced that merchants can list products in Google Shopping for free. It’s been widely rolled out in the U.S., with more countries to come, and the response has been positive. 

Overall, recovery in ad spend will depend on a return to economic activity. 

There are two key aspects of our business that give us confidence about the future:

  • First, as we saw after 2008, one of the strongest features of Search is that it can be adjusted quickly, so it’s relatively easier to turn off and then back on, and marketers see it as highly cost-effective and ROI based. 

  • Second, our business is more diversified than it was in 2008. 

For example, Cloud:

  • In the public sector, we are helping governments deliver critical health and social services. We’re supporting the State of New York’s new online unemployment application system as it deals with a significant increase in demand. 

  • In retail, we’ve helped Loblaw, one of Canada’s largest food retailers, and Wayfair scale to support exponential traffic increases. 

  • We are helping communication companies adapt to new behavior patterns. Vodafone is using Google Cloud Platform to help it analyze network traffic flows to keep everyone connected and we are helping Unity Technologies keep real-time online games stay up and running. 

  • Institutions like Lloyd's Bank are digitally transforming their businesses and we are helping even more businesses do the same through new partnerships with Accenture, AT&T, and T-Systems.

  • We now have more than 6 million paying G Suite customers. G Suite is helping Netflix and German manufacturer, KAESER Compressors transition quickly to remote work, while Twitter, Shopify, retailer Schnuks and Italian bank Credem are using Meet for things like all hands and customer meetings. 

Elsewhere across the business...

  • YouTube subscriptions continue to grow. The team has launched YouTube Kids in 15 new countries around the world since the beginning of the year, and rolled out new features to make kids-focused channels safer. 

  • Android previewed Android 11, which includes seamless 5G connectivity and a smarter keyboard with a faster messaging experience. And as I mentioned, we’ve seen significant growth in Play. There are now over 2.5 billion monthly active Play devices worldwide. 

  • And in hardware, we saw a decline in device activations in the quarter, due to falling consumer demand globally. But I am excited about the product roadmap ahead for the year—including yesterday’s launch of Pixel Buds 2. 

Finally, moving on to our focus for the rest of the year...

We’re taking a long view and continuing to invest in our long-term priorities, but are being thoughtful in the short term. So we made the decision to slow down the pace of hiring for the remainder of 2020, while maintaining momentum in a small number of strategic areas. We’re also recalibrating the focus and pace of our investments in areas like data centers and machines, and non-business essential marketing and travel. 

We’ll also continue to thoughtfully manage our Other Bets portfolio. Waymo raised $2.25 billion in its first external investment round, a terrific validation of their technology and long-term business model. Wing saw a surge in deliveries and new users, increasing its daily volume fivefold, with great momentum in test programs in Australia and Virginia.

At Google, we’ll continue to be focused on the four key areas that I outlined in the last earnings call. 

  • First, creating the most helpful products for everyone, particularly at a time where people rely on us for information, work, education and entertainment. 

  • Second, providing the most trusted experiences for our users. This includes our efforts to tackle misinformation and digital threats, as well as our work to safeguard consumer privacy.

  • Third, executing at scale. I’ve been proud of how we continue to work so cohesively and productively, even with a distributed workforce. We will continue to build on the internal tools, support systems and infrastructure we have built over the years. 

  • And finally, creating sustainable value. We’ll be optimizing the way our data centers work, and prioritizing strategic areas of investment where we need to support our users and partners. 

Let me express my thanks to our employees for their herculean efforts under these difficult circumstances. While the road ahead for everyone is uncertain, we’ll continue to support our users, communities and partners, and we’ll all emerge, together, from this moment.

Thank you, and please take care, everyone.


The following is an email to employees that Sundar sent today.

Hi everyone, 


Earlier today, Ruth and I wrapped our 2020 Q1 earnings call with investors. I was proud to share some of the ways we’ve come together as a company to help people and businesses during this time—thank you all for your efforts. 


I’ve included my opening remarks from the call below. The TL;DR is that Alphabet’s Q1 was a tale of two quarters. On the one hand, we’ve seen people turning to some of our products for help more than ever. This is reflected in the rise in Search activity, engagement on YouTube, downloads on Google Play and usage of G Suite.


The first two months of the quarter were strong for our Search, network and YouTube businesses. Then, in March, we experienced a significant and sudden slowdown in our advertising revenues, correlated to the locations and sectors impacted by the virus and related shutdown orders. 


As I mentioned on the call, recovery in ad spend will depend on a return to economic activity. That said, there are two key aspects of our business that give us confidence about the future: First, as we saw after 2008, one of the strongest features of Search Ads is they are cost-effective and can be adjusted quickly, so it’s comparatively easy to turn them off and then back on. Second, our business is more diversified than it was in 2008, and we are excited about the momentum in areas like YouTube, Cloud, Google Play and our computing efforts. We’re equally excited about the growth we’re seeing across Chromebooks and G Suite, particularly in Meet and Classroom, as more businesses and schools transition to remote work and learning. All of this will help us emerge from this period in a strong position.


I also spent some time on the call sharing observations about the patterns we’re seeing from the first pandemic of the digital era. While technology has allowed certain types of businesses to continue working as before, we can’t expect the world to snap back into place in a single day—this is a long-term effort. And when the crisis does pass, the world won’t look exactly as it did before the pandemic. This provides an opportunity for all of us to help people reimagine everything, from online work to education, to medicine and entertainment.


Overall, we made some good progress this quarter in spite of all the challenges. None of it would be possible without the herculean efforts from Googlers around the world. Thank you for everything you do to continue to support our users, customers, partners, and communities. We will get through this together. 


-Sundar



by Sundar Pichai via The Keyword

Monday 27 April 2020

Fast Pair makes it easier to use your Bluetooth headphones

Bluetooth headphones help us take calls, listen to music while working out, and use our phones anywhere without getting tangled up in wires. And though pairing Bluetooth accessories is an increasingly common activity, it can be a frustrating process for many people.

Fast Pair makes Bluetooth pairing easier on Android 6.0+ phones (learn how to check your Android version). When you turn on your Fast Pair-enabled accessory, it automatically detects and pairs with your Android phone in a single tap. So far, there have been over three million Fast pairings between Bluetooth accessories, like speakers and earbuds, and Android phones. Here are some new capabilities to make Fast Pair experience even easier.

Easily find your lost accessory

It can be frustrating when you put your Bluetooth headphones down and immediately forget where you placed them. If they’re connected to your phone, you can locate your headphones by ringing them. If you have true wireless earbuds (earbuds that aren’t attached by cables or wires), you can choose to ring only the left or right bud. And, when you misplace your headphones, in the coming months, you can check their last known location in the Find My Device app if you have Location History turned on.

Ringing Screen (1).png

Know when to charge your true wireless earbuds

Upon opening the case of your true wireless earbuds, you’ll receive a phone notification about the battery level of each component (right bud, left bud, and the case itself if supported). You’ll also receive a notification when your earbuds and the case battery is running low, so you know when to charge them.

Battery (1).gif

Manage and personalize your accessory easily

To personalize your headset or speakers, your accessory name will include your first name after it successfully pairs with Bluetooth. For example, Pixel Buds will be renamed “Alex’s Pixel Buds.”


On phones running Android 10, you can also adjust headphone settings, like linking it to Google Assistant and accessing Find My Device, right from the device details page. The setting varies depending on your headphone model.

Device Details.png

Harmon Kardon FLY and the new Google Pixel Buds will be the first true wireless earbuds to enjoy all of these new features, with many others to come. We’ll continue to work with our partners to bring Fast Pair to more headset models. Learn about how to connect your Fast Pair accessory here.


by Bo Liu via The Keyword

The new Google Pixel Buds are available today for your listening pleasure

In October, we introduced the all-new Google Pixel Buds—with high-quality sound, an unobtrusive design that fits securely and comfortably in your ear and helpful AI features. We wanted to make sure whether you're streaming content while working out or sitting in a noisy room talking on a conference call, you have the best possible audio experience. Today, Pixel Buds are available for $179 in Clearly White in the U.S. 


We sat down with some of the team behind Pixel Buds to learn more about what’s new, and also to hear how they’ve been using them. 


Get started easily with Fast Pair

“I always used to use wired headphones because I had concerns about the reliability of Bluetooth® connectivity, as lots of other earbuds have pairing problems, including the original Pixel Buds. With the new Pixel Buds, we focused on improving Fast Pair to eliminate these pain points and easily connect to your phone.”

- Ethan Grabau, Product Manager

presto_fastpair_tap.gif

Clear calls with special mics and sensor

“To give you clear calls, even in noisy and windy environments, Pixel Buds combine signals from beamforming mics and a special sensor that detects when your jaw is moving. This helps so you don't have to look for a quiet place to take a call. It’s come in particularly handy these past few weeks for me working from home with two young daughters.”

- Jae Lee, Audio Systems Engineer


Adaptive Sound for better audio  

“Adaptive Sound is perfect for those moments like when you’re steaming milk for a latte, or when you're washing your hands or the dishes. Those noises can eclipse your audio experience for a bit, until the latte, or your dishes are done.” 

- Basheer Tome, Senior Hardware Interface Designer


“To help, Adaptive Sound temporarily and subtly adjusts your volume to accommodate for the new noise in your environment, and goes back to normal after it’s dissipated. It works kind of like auto-brightness on your phone screen: It momentarily adjusts to the world around you to make the experience of using your device a little simpler.”  

- Frank Li, UX Engineer  

Hands-free help with Google Assistant

"When I’m working in the yard and wearing gloves, I can use  ’Hey, Google’ on my Pixel Buds and easily control my music. I can also hear my notifications, and reply to a text message with just my voice and Google Assistant. 


And when I'm taking my dog on our daily walk and using my Pixel Buds, I use Google Assistant to navigate and check my fitness progress hands-free while juggling a leash and bag of dog treats. The Pixel Buds are slim enough they fit snag-free under a hat or hoodie, too." 

- Max Ohlendorf, Technology Manager 

HeyGoogle.png

Real-time translations with conversation mode 

“We set out to see how we could use Google Translate on Pixel Buds to reduce language barriers. Making the conversation as natural as possible even with the use of the phone was important, so we decided to create the split screen UI to show exactly what was being said, and translating it in real time on the screen with conversation mode. Any exposure to a different language is also an opportunity to learn, so we wanted to make the feature is not only as helpful as possible for things like being in a different country, but also as simple as being able to help bilingual households across generations connect through language.” 

- Tricia Fu, Product Manager


Peace of mind with Find My Device

“The fear of losing expensive wireless earbuds is real, and in many cases a reason why people are afraid of trying them. We tried to reduce that fear a bit with Find My Device. If an earbud falls out when you’re walking or running, you know right away. But you may be less aware when you return home and absentmindedly put them down somewhere. So we built the ability to let you ring your earbuds from your phone. We also wanted to make sure we were thoughtful in what that experience is like. You can ring one earbud at a time, to focus on finding either the left or right earbud. The moment your hands touch the lost earbud, the ringing will stop. We hope people won’t need to use this feature often, but if they do, they can find misplaced earbuds more easily.”

- Alex Yee, Interaction Designer

RingEarbuds.png

Like Pixel phones and other Google devices, Pixel Buds will get better over time with new features, including an update to Find My Device which will show the last known location of your earbuds. Check out more cool features on Pixel Buds and see which features will work with your device.


Pixel Buds are available through the Google Store and retailers including AT&T, Best Buy, Target (coming early May), T-Mobile, U.S. Cellular, Verizon and Walmart. Other colors—Almost Black, Quite Mint and Oh So Orange—will be available in the coming months. Pixel Buds will come to more countries in the coming months as well. 



by Tricia Fu via The Keyword

Saturday 25 April 2020

Healthcare AI systems that put people at the center

Over the past four years, Google has advanced its AI technologies to address critical problems in healthcare. We’ve developed tools to detect eye disease, AI systems to identify cardiovascular risk factors and signs of anemia, and to improve breast cancer screening.

For these and other AI healthcare applications, the journey from initial research to useful product can take years. One part of that journey is conducting user-centered research. Applied to healthcare, this type of research means studying how care is delivered and how it benefits patients, so we can better understand how algorithms could help, or even inadvertently hinder, assessment and diagnosis.

Our research in practice

For our latest research paper, "A Human-Centered Evaluation of a Deep Learning System Deployed in Clinics for the Detection of Diabetic Retinopathy," we built on a partnership with the Ministry of Public Health in Thailand to conduct field research in clinics across the provinces of Pathum Thani and Chiang Mai. It’s one of the first published studies examining how a deep learning system is used in patient care, and it’s the first study of its kind that looks at how nurses use an AI system to screen patients for diabetic retinopathy. 

Over a period of eight months, we made regular visits to 11 clinics. At each clinic, we observed how diabetes nurses handle eye screenings, and we interviewed them to understand how to refine this technology. We did our field research alongside a study to evaluate the feasibility and performance of the deep learning system in the clinic, with patients who agreed to be carefully observed and medically supervised during the study. 

A nurse operates the fundus camera, taking images of a patient’s retina.

A nurse operates the fundus camera, taking images of a patient’s retina.

The observational process

In our research, we provide key recommendations for continued product development, and provide guidance on deploying AI in real-world scenarios for other research projects.

Developing new products with a user-centered design process requires involving the people who would interact with the technology early in development. This means getting a deep understanding of people’s needs, expectations, values and preferences, and testing ideas and prototypes with them throughout the entire process. When it comes to AI systems in healthcare, we pay special attention to the healthcare environment, current workflows, system transparency, and trust.

The impact of environment on AI

In addition to these factors, our fieldwork found that we must also factor in environmental differences like lighting, which vary among clinics and can impact the quality of images. Just as an experienced clinician might know how to account for these variables in order to assess it, AI systems also need to be trained to handle these situations.

For instance, some images captured in screening might have issues like blurs or dark areas. An AI system might conservatively call some of these images “ungradable” because the issues might obscure critical anatomical features that are required to provide a definitive result. For clinicians, the gradability of an image may vary depending on one’s own clinical set-up or experience. Building an AI tool to accommodate this spectrum is a challenge, as any disagreements between the system and the clinician can lead to frustration. In response to our observations, we amended the research protocol to have eye specialists review such ungradable images alongside the patient’s medical records, instead of automatically referring patients with ungradable images to an ophthalmologist. This helped to ensure a referral was necessary, and reduced unnecessary travel, missed work, and anxiety about receiving a possible false positive result. 

Finally, alongside evaluating the performance, reliability, and clinical safety of an AI system, the study also accounts for the human impacts of integrating an AI system into patient care. For example, the study found that the AI system could empower nurses to confidently and immediately identify a positive screening, resulting in quicker referrals to an ophthalmologist.

So what does all of this mean? 

Deploying an AI system by considering a diverse set of perspectives in the design and development process is just one part of introducing new health technology that requires human interaction. It's important to also study and incorporate real-life evaluations in the clinic, and engage meaningfully with clinicians and patients, before the technology is widely deployed. That’s how we can best inform improvements to the technology, and how it is integrated into care, to meet the needs of clinicians and patients. 


by Emma Beede via The Keyword