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In my last post , I discussed the key first steps in moving to a system of trust based on people and devices, rather than one based on networks. We do this at Google, and it didn’t just spring up overnight, it took the work of many teams over many years. Today, I’ll go into more detail on what we did and why, with an eye toward how you can prepare your own company to move to a context-based access world. Know your devices First, you want to get an authoritative list of all the computers your employees are using. This is probably already contained in your existing management tools, whether Active Directory or others, and if you’re like us, it might actually be spread across multiple tools. You may have procurement or asset tracking systems that know about devices based on purchase and end-of-life cycles. Then, you have active management through centralized systems such as Active Directory. On top of that you might be using local tools to get data about current machine state, such as...

Whether your town’s new neighbor turned out to be a bit icy, or your usual afternoon snack was disrupted by an unexpected recall, this week was full of surprises. Here are a few of the top search trends from this week, with data from the Google News Lab . We’ll never let go An 11 million-ton iceberg has parked itself outside a fishing village in Western Greenland, causing search interest in “Greenland iceberg” to float 190 percent higher than the commonly-searched “Titanic iceberg.” This icy mountain has stirred up the most search interest in New Zealand, Canada and Australia. Oh my Mars For years, scientists have been thirsty to find life on Mars, and—at long last—a lake of liquid water was detected this week. The discovery prompted a 4,000 percent increase in searches for “frozen lake on mars” as well as questions like, “What does water on Mars mean?” and “Is the water found on Mars salt water?” Search usually revolves around the sun, but this week Mars interrupted its orbit wi...

Google Cloud Next ‘18 was incredible! From fantastic keynotes and fireside chats to GO-JEK CTO Ajey Gore appearing on-stage on a scooter to listening to Target CIO Mike McNamara we had an inspiring, educational and entertaining week at our flagship conference. We were joined by over 23,000 leaders, developers and partners from our Google Cloud community, listened to more than 290 customer speakers share their stories of business transformation in the cloud and took part in hundreds of breakout sessions . The theme of the conference was Made Here Together, and we’re so grateful to everyone who attended and contributed to help build the cloud for everyone.   But the week of Next wouldn’t be complete without a comprehensive list of what happened. So without further ado, here are 105 product and solution launches, customer stories and announcements from Next ‘18. Customers eBay —The world’s largest global marketplace is leveraging Google Cloud in many different ways, inclu...

When we brought together DoubleClick and the Google Analytics 360 Suite under Google Marketing Platform , we knew we had to make some changes to our websites, blogs and social media channels too. Now, the resources you’ve been reading and visiting over the years have been updated to reflect our new brand, so you can find the latest news, tips and more on our advertising and analytics solutions in one spot. First, you should know that we’ve moved our content and product information to marketingplatform.google.com . You’ll also find product sign-in links there. (Those bookmarks you have for the old DoubleClick and Google Analytics websites should automatically redirect you.) We’ve also launched new and improved blogs , with information for our product users and enterprise customers. We’ll be regularly updating them with product news and digital marketing insights. Bookmark us . Of course, you can also connect with Google Marketing Platform on social: Twitter: Follow @GMktgPlat...

Moving to the cloud requires careful planning and hard work, but it also requires something more fundamental: trust. You need to trust that your cloud provider will keep your data safe and prevent threats, and also do it in a way that is transparent and keeps you in control. As threats increase in complexity, trust requires a cloud provider that is always working to create new ways to protect you by being on the forefront of security innovation. In March we announced more than 20 security enhancements to help keep your organization protected. It's been four short months since then, but in that time we’ve increased the quantity and scope of our security offerings. Here’s an update on our ongoing work, and what it can mean for you. What we’re announcing today: Context-aware access capabilities, available now for select customers in beta for VPC Service Controls, and coming soon to beta for Cloud IAM, Cloud IAP and Cloud Identity Titan Security Key, available now to Cloud c...

Cloud adoption is only growing in the enterprise, and for many businesses moving to the cloud, a little help is never a bad thing. Enterprises have told us they’d benefit from working with partners with deep cloud expertise to build migration strategies specialized to their industry or business case. With this in mind, today we’re announcing a collaboration with Accenture to form the Accenture Google Cloud Business Group, or AGBG. The AGBG will include cloud experts from both Accenture and Google Cloud who will work with enterprise clients to help build cloud solutions tailored to their specific industries and needs. We’ll start with a focus on retail, consumer packaged goods (CPG) and healthcare, with a goal to expand to more industries in the future. The AGBG can help companies: Build next generation business processes with artificial intelligence and machine learning based approaches to create new value across the enterprise. Modernize enterprise infrastructure by migratin...

What a way to kick off Next ‘18. We started by welcoming our community of leaders, developers, and entrepreneurs to Moscone Center in San Francisco. As Diane mentioned in her keynote , it was Google’s biggest event ever, with more than 25,000 registrants. We learned how the cloud is reimagining work , rethinking the contact center , and redefining what’s possible for many of our customers. (Plus, there was a surprise visit from Sundar.) Read on for the highlights. Better building in the cloud Cloud computing is so much more than outsourced infrastructure—it promises agility, reliability and scale. We want to deliver on that promise, so today, we announced Cloud Services Platform , a set of foundational services and technologies that deliver advanced operational and management capabilities to your IT environment, in the cloud and on-premise. Read more in our Cloud Services Platform and serverless announcements. What we announced We’re introducing a service mesh based on the op...

From bringing the latest Mario game to millions of worldwide players to transforming public health in Chile , our customers do extraordinary things with Google Cloud—and we’re constantly inspired by their work. Today at Next, we’re welcoming more than 290 customer speakers to share what they’ve learned launching businesses, reimagining work, and disrupting industries with Google Cloud. Here’s a look at how just a few of our customers are taking advantage of the cloud. Helping financial services firms create broad offerings for customers Facing growing competition from fintech disruptors, financial services organizations are increasingly turning to the cloud to modernize their systems, explore new business models, and improve customer experiences while working to comply with the regulatory shifts happening in the industry. Financial services leaders like Allianz, Banco Itau, BBVA , BNP Paribas Fortis , Credit Karma, HSBC and PayPal are already using our cloud technology. For examp...

Hello to everyone from Google Cloud Next ‘18. Today we’re joined by more than 20,000 people here in San Francisco—the biggest Google event ever. I’m excited for what the next three days have in store. Information is powering much of our economy, and the scope of technology has evolved to encompass all of business and all of society. IT departments used to be a cost center. Now, they're a key driver of business. Companies are re-engineering how they do business as part of their journey to the cloud. IT is being used to advance every field. We are seeing such amazing growth, and yet we are clearly in the beginning stage. So, as companies move everything to the cloud, why are they choosing Google? Google is what I would call a modern enterprise company. Google’s business is information, and thus Google Cloud was built to efficiently take in information, organize it, and give back intelligence. This is what every company needs in order to drive their business—supercharged informat...

Biomedical research faces enormous challenges as the volume of genomic, transcriptomic, metabolomic, phenotypic, and other data generated in research labs across the world continues to grow. According to the National Center for Biotechnology Information, the total amount of sequence data alone is doubling every seven months . Although analyzing this staggering amount of data presents the potential for enormous positive impact, sharing data among researchers has historically been frustratingly difficult. Data is difficult to aggregate, even virtually, due to its size and to privacy concerns. Patient consents can be irregular or not machine-readable. Researcher identity often has to be established in order to access datasets. And datasets are not always housed in an environment rich in compute resources. Cloud computing can overcome all these challenges by providing scalable storage, elastic computing resources, fast global networks, and tools for data preparation and analysis. Today...

AI has evolved dramatically in the last two decades. Technologies like image recognition and machine translation are now a part of everyday life for millions. AI has transformed industries all over the world, and created entirely new ones. And in the process, it promises an increase in quality of life and work never before imagined. But there’s still much more we can do—after all, AI is still a nascent field of many opportunities and challenges. AI is empowerment, and we want to democratize that power for everyone and every business—from retail to agriculture, education to healthcare. AI is no longer a niche in the tech world—it's the differentiator for businesses in every industry. And we’re committed to delivering the tools that will revolutionize them. Today, we’re sharing news on a number of new products and enhancements to do just that: Cloud AutoML Vision, Natural Language, and Translation, available now in beta New enhancements to Dialogflow Enterprise Edition, ava...