Monday 30 March 2020

Stadia Savepoint: March updates

We're back with another update in our Stadia Savepoint series, providing a summary of recent news on Stadia.

This month we added seven new games to the Stadia store including DOOM Eternal and Lost Words: Beyond the Page, a First on Stadia title. With Serious Sam Collection, Spitlings and Stacks On Stacks (On Stacks) being added to Stadia Pro on April 1, subscribers can claim and build their library of games, playing for free as part of their subscription.

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Stadia Capture Library on Web

Web Capture Library

Access captured gameplay screenshots and clips on your laptop or desktop and download them from your library.

4K on Web

Players with an active Stadia Pro subscription plus the necessary hardware and network speeds can now play Stadia at up to 4K resolution on the web in their Chrome browser.

Recent content launches on Stadia

  • Borderlands 3: Guns, Love, and Tentacles: The Marriage of Wainwright & Hammerlock Expansion

  • DOOM Eternal

  • Lost Words: Beyond the Page

  • Serious Sam Collection

  • SteamWorld Quest

  • SteamWorld Dig

  • SteamWorld Dig 2

  • SteamWorld Heist

  • The Crew 2

  • Tom Clancy’s The Division 2

  • Tom Clancy’s The Division 2: Warlords of New York Expansion

New games announced for Stadia

  • Monopoly

  • Monster Jam Steel Titans

  • MotoGP20

  • Relicta

  • The Turing Test

Stadia Pro updates

  • New games that are free to claim for Stadia Pro subscribers in April: Serious Sam Collection, Spitlings, Stacks On Stacks (On Stacks).

  • Existing games still available to add to your collection: Destiny 2, GRID, GYLT, Metro Exodus, SteamWorld Dig 2, SteamWorld Quest: Hand of Gilgamech and Thumper.

  • Act quickly: Metro Exodus and Thumper leave Stadia Pro on March 31.

  • Ongoing discounts for Stadia Pro subscribers: Check out the web or mobile Stadia store for the latest.

That’s it for March—we’ll be back soon to share more updates. As always, stay tuned to the Stadia Community Blog, Facebook and Twitter for the latest news. 


by Andrey Doronichev via The Keyword

Friday 27 March 2020

COVID-19: $800+ million to support small businesses and crisis response

As the coronavirus outbreak continues to worsen around the world, it’s taking a devastating toll on lives and communities. To help address some of these challenges, today we’re announcing a new $800+ million commitment to support small- and medium-sized businesses (SMBs), health organizations and governments, and health workers on the frontline of this global pandemic. 


Our commitment includes:


  • $250 million in ad grants to help the World Health Organization (WHO) and more than 100 government agencies globally provide critical information on how to prevent the spread of COVID-19 and other measures to help local communities. This is an increase from our initial $25 million announced last month. In addition, we’re providing $20 million in ad grants to community financial institutions and NGOs specifically to run public service announcements on relief funds and other resources for SMBs.

  • A $200 million investment fund that will support NGOs and financial institutions around the world to help provide small businesses with access to capital. As one example, we’re working with the Opportunity Finance Network in the U.S. to help fill gaps in financing for people and communities underserved by mainstream financial institutions. This is in addition to the $15 million in cash grants Google.org is already providing to nonprofits to help bridge these gaps for SMBs.

  • $340 million in Google Ads credits available to all SMBs with active accounts over the past year. Credit notifications will appear in their Google Ads accounts and can be used at any point until the end of 2020 across our advertising platforms. We hope it will help to alleviate some of the cost of staying in touch with their customers.

  • A pool of $20 million in Google Cloud credits for academic institutions and researchers to leverage our computing capabilities and infrastructure as they study potential therapies and vaccines, track critical data, and identify new ways to combat COVID-19. Learn how to apply for credits on the Google for Education site.

  • Direct financial support and expertise to help increase the production capacity for personal protective equipment (PPE) and lifesaving medical devices. We’re working with our longtime supplier and partner Magid Glove & Safety, with the goal of ramping up production of 2-3 million face masks in the coming weeks that will be provided to the CDC Foundation. Additionally, employees from across Alphabet, including Google, Verily and X, are bringing engineering, supply chain and healthcare expertise to facilitate increased production of ventilators, working with equipment manufacturers, distributors and the government in this effort.

In addition to these commitments, we also increased the gift match Google offers every employee annually to $10,000 from $7,500. That means our employees can now give $20,000 to organizations in their communities, in addition to the $50 millionGoogle.org has already donated. Together, we’ll continue to help our communities—including our businesses, educators, researchers and nonprofits—to navigate the challenges ahead.

by Sundar Pichai via The Keyword

Thursday 26 March 2020

Keeping our network infrastructure strong amid COVID-19

Google's network supports products that people around the world rely on every day, like YouTube, Search, Maps and Gmail. It also connects Google Cloud customers to their employees and users. As the coronavirus pandemic spreads and more people move to working or learning from home, it’s natural to wonder whether the Google network can handle the load. The short answer is yes. 

We’ve designed our network to perform during times of high demand. The same systems we built to handle peaks like the Cyber Monday online shopping surge, or to stream the World Cup finals, support increased traffic as people turn to Google to find news, connect with others, and get work done during this pandemic. And while we’re seeing more usage for products like Hangouts Meet, and different usage patterns in products like YouTube, peak traffic levels are well within our ability to handle the load. 

Google’s network consists of a system of high-capacity fiber optic cables that encircle the globe, under both land and sea, connecting our data centers to each other, and to you. Traffic flows over our dedicated network, optimized for speed and reliability until we hand it off to more than 3,000 internet service providers (ISPs) in 200+ countries and territories for local delivery—the “last mile”—using hundreds of points of presence and thousands of edge locations around the world.

Handling traffic on Google’s infrastructure and bringing it close to people helps limit the burden on operators—whose networks have different levels of reserve capacity—to allow them to focus on delivering that last mile. Together, we work to provide the best possible experience for browsing, video-conferencing, streaming, making purchases online, and more to people around the world. We’re continuing to work with governments and network operators around the globe as we do our part to minimize stress on the system. As part of this, we recently announced that we are temporarily defaulting all videos on YouTube to standard definition.  

We also recognize the importance of Google services at a time like this and continue to add capacity to stay ahead of demand. Our dedicated global network deployment and operations team is increasing capacity wherever needed, and, in the event of a disruption, recovers service as quickly as possible. 

This may be a time of global uncertainty, but we're working hard to ensure the Google network is there for everyone, business or consumer, day and night.


by Urs HölzleTechnical Infrastructure via The Keyword

Identifying vulnerabilities and protecting you from phishing

Google’s Threat Analysis Group (TAG) works to counter targeted and government-backed hacking against Google and the people who use our products. Following our November update, today we’re sharing the latest insights to fight phishing, and for security teams, providing more details about our work identifying attacks against zero-day vulnerabilities. 

Protecting you from phishing

We have a long-standing policy to send you a warning if we detect that your account is a target of government-backed phishing or malware attempts. In 2019, we sent almost 40,000 warnings, a nearly 25 percent drop from 2018. One reason for this decline is that our new protections are working—attackers' efforts have been slowed down and they’re more deliberate in their attempts, meaning attempts are happening less frequently as attackers adapt.

Distribution of the targets of government-backed phishing in 2019

Distribution of the targets of government-backed phishing in 2019.

We’ve detected a few emerging trends in recent months.

Impersonating news outlets and journalists is on the rise

Upon reviewing phishing attempts since the beginning of this year, we’ve seen a rising number of attackers, including those from Iran and North Korea, impersonating news outlets or journalists. For example, attackers impersonate a journalist to seed false stories with other reporters to spread disinformation. In other cases, attackers will send several benign emails to build a rapport with a journalist or foreign policy expert before sending a malicious attachment in a follow up email. Government-backed attackers regularly target foreign policy experts for their research, access to the organizations they work with, and connection to fellow researchers or policymakers for subsequent attacks. 

Heavily targeted sectors are (mostly) not surprising

Government-backed attackers continue to consistently target geopolitical rivals, government officials, journalists, dissidents and activists. The chart below details the Russian threat actor group SANDWORM’s targeting efforts (by sector) over the last three years.

Distribution of targets by sector by the Russian threat actor known as SANDWORM

Government-backed attackers repeatedly go after their targets

In 2019, one in five accounts that received a warning was targeted multiple times by attackers. If at first the attacker does not succeed, they’ll try again using a different lure, different account, or trying to compromise an associate of their target.

We’ve yet to see people successfully phished if they participate in Google’s Advanced Protection Program (APP), even if they are repeatedly targeted. APP provides the strongest protections available against phishing and account hijacking and is specifically designed for the highest-risk accounts. 

Finding attacks that leverage zero-day vulnerabilities

Zero-day vulnerabilities are unknown software flaws. Until they’re identified and fixed, they can be exploited by attackers. TAG actively hunts for these types of attacks because they are particularly dangerous and have a high rate of success, although they account for a small number of the overall total. When we find an attack that takes advantage of  a zero-day vulnerability, we report the vulnerability to the vendor and give them seven days to patch or produce an advisory or we release an advisory ourselves

We work across all platforms, and in 2019 TAG discovered zero-day vulnerabilities affecting Android, Chrome, iOS, Internet Explorer and Windows. Most recently, TAG was acknowledged in January 2020 for our contribution in identifying CVE-2020-0674, a remote code execution vulnerability in Internet Explorer. 

Last year, TAG discovered that a single threat actor was capitalizing on five zero-day vulnerabilities. Finding this many zero-day exploits from the same actor in a relatively short time frame is rare. The exploits were delivered via compromised legitimate websites (e.g. watering hole attacks), links to malicious websites, and email attachments in limited spear phishing campaigns. The majority of targets we observed were from North Korea or individuals who worked on North Korea-related issues.

For security teams interested in learning more, here are additional details about the exploits and our work in 2019:

The vulnerabilities underlying these exploits included:

The following technical details are associated with the exploits and can be used for teams interested in conducting further research on these attacks:

  • CVE-2018-8653, CVE-2019-1367 and CVE-2020-0674 are vulnerabilities inside jscript.dll, therefore all exploits enabled IE8 rendering and used JScript.Compact as JS engine.

  • In most Internet Explorer exploits, attackers abused the Enumerator object in order to gain remote code execution. 

  • To escape from the Internet Explorer EPM sandbox, exploits used a technique consisting of replaying the same vulnerability inside svchost by abusing Web Proxy Auto-Discovery (WPad) Service. Attackers abused this technique with CVE-2020-0674 on Firefox to escape the sandbox after exploiting CVE-2019-17026.

  • CVE-2019-0676 is a variant of CVE-2017-0022, CVE-2016-3298, CVE-2016-0162 and CVE-2016-3351 where the vulnerability resided inside the handling of “res://” URI scheme. Exploiting CVE-2019-0676 enabled attackers to reveal presence or non-presence of files on the victim’s computer; this information was later used to decide whether or not a second stage exploit should be delivered.

  • The attack vector for CVE-2019-1367 was rather atypical as the exploit was delivered from an Office document abusing the online video embedding feature to load an external URL conducting the exploitation.

Our Threat Analyst Group will continue to identify bad actors and share relevant information with others in the industry. Our goal is to bring awareness to these issues to protect you and fight bad actors to prevent future attacks. In a future update, we’ll provide details on attackers using lures related to COVID-19 and expected behavior we’re observing (all within the normal range of attacker activity). 


by Toni GidwaniThreat Analysis Group via The Keyword

Wednesday 25 March 2020

Learn from our mobility experts at Android OnAir

To support Android Enterprise customers with their mobility initiatives, we’ve created a series of webinars at Android OnAir that offer best practices in deploying and managing devices. Each webinar tackles an essential subject that is top of mind for IT decision makers and admins. Participants can join a live Q&A during the broadcast to get answers directly from Google. If you can’t make the live broadcast, webinars are all available on-demand.

Our current catalogue of on-demand webinars cover important topics like deployment strategies and Android security updates. Check out the upcoming schedule and register today to reserve your spot.

Google security services on Android 

April 15:Android devices are backed by industry-leading security to help keep devices safe. Learn how Google Play Protect, Safe Browsing, SafetyNet and other Google Security Services help safeguard company data and employee privacy, and discover strategies to incorporate them into your mobility initiative.

Using mobile to improve business continuity 

May 13: Android can transform how your teams connect with each other and work more efficiently, no matter where they are. Learn how you can take mobile devices beyond traditional use cases and give employees more convenience with access to internal services like private apps, corporate sites and key services to extend business continuity to any device.

How Google mandates Android security standards

June 17:Consistent security and management standards give companies the confidence to use a mix of devices from different OEMs to support various business use cases. Find out more about how Google works closely with device manufacturers and developers to implement security systems that are deployed on enterprise devices.

Preventing enterprise data loss on Android

July 15: Data loss can be catastrophic for any business. Learn how Android Enterprise management features give IT admins the tools to mandate secure app and data usage practices that help prevent leaks and guard against attacks from bad actors. Discover Android management strategies to give employees the level of access you want while helping protect critical company data.

Equip your frontline workers for success with Android

August 12: Frontline workers like sales associates, warehouse managers, delivery drivers and others perform critical tasks that drive customer success. However, mobile investment in these employees remains low. Businesses can use mobile devices to empower these teams with data-driven decisions and real-time access to company resources. Learn how business can use Android device diversity to provide the right device for each digital use case.

Explaining Android Enterprise
Recommended and security requirements

September 16: Android Enterprise Recommended simplifies mobility choices for businesses with a Google-approved shortlist of devices, services, and partners that meet our strict enterprise requirements. Find out how this initiative can help your team select devices with consistent security and software requirements and find validated Enterprise Mobility Management and Managed Service Provider partners.



by Mike Burr via The Keyword

Discover podcasts you’ll love with Google Podcasts, now on iOS

It took me a decade to find the podcasts I love most. When I lived in Chicago, I started downloading podcasts for traffic-filled drives to soccer practice. One that stood out during the ninety-minute commute was Planet Money, which became a ritual for me as I studied economics. Since then I've gradually gathered a list of favorites for all activities from long runs to cooking dinner—Acquired, PTI, and More Perfect are a few. Building my podcast library took years and a number of friends introducing me to their favorite shows and episodes, such as a particularly memorable Radiolab about CRISPR.

But you should be able to find new favorites in minutes, not years. We’ve redesigned the Google Podcasts app to make it easier to discover podcasts you’ll love, build your list of go-to podcasts, and customize your listening. To support listeners on more platforms, we’re also bringing Google Podcasts to iOS for the first time and adding support for subscriptions on Google Podcasts for Web. Regardless of the platform you’re using, your listening progress will sync across devices, and you’ll be able to pick up right where you left off.

The new app is organized around three tabs: Home, Explore and Activity. The Home tab features a feed of new episodes and gives you quick access to your subscribed shows. When you select an episode you want to listen to, you’ll now see topics or people covered in that podcast, and you can easily jump to Google Search to learn more.

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In the Explore tab, “For you” displays new show and episode recommendations related to your interests, and you can browse popular podcasts in categories such as comedy, sports, and news. You’ll be able to control personalized recommendations from the Google Podcasts settings, which are accessible right from the Explore tab.


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As you listen and subscribe to more podcasts, the Activity tab will display your listen history, queued up episodes, and downloads. For each show in your subscriptions, you can now enable automatic downloading and/or push notifications for when new episodes come out.

The new Google Podcasts is available on iOS today and rolling out to Android this week. Try it out and discover your next favorite show.


by Zack Reneau-Wedeen via The Keyword

Five things you (maybe) didn't know about AI

While there’s plenty of information out there on artificial intelligence, it’s not always easy to distinguish fact from fiction or find explanations that are easy to understand. That’s why we’ve teamed up with Google to create The A to Z of AI. It’s a series of simple, bite-sized explainers to help anyone understand what AI is, how it works and how it’s changing the world around us. Here are a few things you might learn:

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A is for Artificial Intelligence

1. AI is already in our everyday lives. 

You’ve probably interacted with AI without even realizing it. If you’ve ever searched for a specific image in Google Photos, asked a smart speaker about the weather or been rerouted by your car’s navigation system, you’ve been helped by AI. Those examples might feel obvious, but there are many other ways it plays a role in your life you might not realize. AI is also helping solve some bigger, global challenges. For example, there are apps that use AI to help farmers identify issues with crops. And there are now systems that can examine citywide traffic information in real time to help people efficiently planning their driving routes.

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C is for Climate

2. AI is being used to help tackle the global climate crisis. 

AI offers us the ability to process large volumes of data and uncover patterns—an invaluable aid when it comes to climate change. One common use case is AI-powered systems that help people regulate the amount of energy they use by turning off the heating and lights when they leave the house. AI is also helping to model glacier melt and predict rising sea levels so effective that action can be taken. Researchers are also considering the environmental impact of data centers and AI computing itself by exploring how to develop more energy efficient systems and infrastructures.

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D is for Datasets

3. AI learns from examples in the real world.

Just as a child learns through examples, the same is true of machine learning algorithms. And that’s what datasets are: large collections of examples, like weather data, photos or music, that we can use to train AI. Due to their scale and complexity (think of a dataset made up of extensive maps covering the whole of the known solar system), datasets can be very challenging to build and refine. For this reason, AI design teams often share datasets for the benefit of the wider scientific community, making it easier to collaborate and build on each other's research.

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F is for Fakes

4. AI can help our efforts to spot deepfakes.

“Deepfakes'' are AI-generated images, speech, music or videos that look real. They work by studying existing real-world imagery or audio, mapping them in detail, then manipulating them to create works of fiction that are disconcertingly true to life. However, there are often some telltale signs that distinguish them from reality; in a deepfake video, voices might sound a bit robotic, or characters may blink less or repeat their hand gestures. AI can help us spot these inconsistencies.

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Y is for You

5. It’s impossible to teach AI what it means to be human. 

As smart as AI is (and will be), it won’t be able to understand everything that humans can. In fact, you could give an AI system all the data in the world and it still wouldn’t reflect, or understand, every human being on the planet. That’s because we’re complex, multidimensional characters that sit outside the data that machines use to make sense of things. AI systems are trained and guided by humans. And it’s up to each person to choose how they interact with AI systems and what information they feel comfortable sharing. You decide how much AI gets to learn about you.

For 22 more bite-sized definitions, visit https://atozofai.withgoogle.com


by Gina NeffOxford Internet Institute via The Keyword

Tuesday 24 March 2020

Porsche Taylor puts women in the driver's seat

Porsche Taylor’s first time riding a motorcycle alone could have gone better. “That first ride, I had absolutely nothing on right: My helmet was too big, I didn’t own a jacket. I might have had on some baseball gloves; everything was just totally upside-down wrong,” she says. “But I wasn’t afraid, it was exhilarating. It was trying something new, being in control. It was that initial feeling of the freedom of the wind.”

Porsche was one of the participants in the Women Riders World Relay, a relay ride that spanned the globe, beginning in February 2019 in Scotland and ending February 2020 in London. WRWR organizers used Google products like Maps, Sheets and Translate to make sure riders not only had constant, up-to-date access to their routes, but also were able to explore and connect with one another along the way. 

“The whole team did phenomenally with the amount of time they had to put together the route and figure out the baton passes,” says Porsche. Google Maps was particularly useful for creating Porsche’s route. She and her fellow riders rode from Sept. 25 to Oct. 14, starting in Maine and heading west across the Canadian border, then down through the Southwest to the Mexican border in Texas. They crossed the country, occasionally riding through snowstorms and dropping temperatures. “When you consider the seasons we were riding through, it was a definite challenge for organizers to find routes that weren’t closed down.” 

While Google Maps could help the riders along their journey, it couldn’t do anything about inclement weather. “I quit about four times,” laughs Porsche. “Riding in the cold is not my favorite thing to do. But it was a positive experience all the way around; I don’t know that I would ride in the freezing cold again, but I would do a ride with those women again for sure. I always say the bonds are built on the ground: You’re going to love the folks you ride with to death or you won’t be so cool, and I’m happy to say I love those ladies to death.”

Porsche is vocal about the need for more representation for women in the motor sports community, and she says that things like social media visibility and technical tools like Google Hangouts have helped women who may have felt alone in their shared passion find each other. This idea is in part what inspired her to found Black Girls Ride, a magazine and community originally launched as a place for women of color who ride, which has since grown to include all women. What inspired her to launch Black Girls Ride was the lack of representation she saw when she first started riding—especially in long-distance riding. Traditionally, women filled support roles during these cross-country expeditions, taking a literal backseat to men. In fact, Porsche’s first experience on a bike was sitting behind a man, on the back of her cousin’s bike. “I didn’t so much like the feeling of being a passenger...but I loved the feeling of riding.” 

Thanks to women like Porsche and the WRWR riders, the world of motor sports is changing. “Women have become fearless and bold enough to take long distance biking trips on their own. We’re witnessing the explosion of the all-female long distance ride, where women take it upon themselves to create rides that cater to them instead of being a subset of an all-male ride. It’s where we get to take our power back.” 

Talking about these rides and seeing women taking them via social media and internet communities are crucial, says Porsche, who also mentions using Google Hangouts to connect with riders across the country. “You’re able to see the growth of female riders; women taking these long distance trips and riding solo have always been there—there are women riding today who have been doing this since the 60s—but social media is now shining a light on them.” 

That increased visibility is part of Porsche's work with Black Girls Ride. “I knew from riding in LA that there were more of us than the community would admit to. There was no representation in mainstream media, even for women who were riding professionally, there was very little to nothing,” Porsche says. Now "women all over the world are connecting to the Black Girls Ride brand. We have readers in London, Nigeria, France, just about every country you can name. I’m motivated by these women.” Black Girls Ride has become more than a publication, hosting trainings, workshops and events. And while both men and women are included, it’s Porsche’s focus to make sure women riders are invited to the table and that they are given the same representation, advertising and sponsorship opportunities. 

Most of all, she just wants women to feel welcome in this world. “It’s always been my goal to create safe spaces for women to ask questions and get the help they need without fear of ridicule,” she says. “And I’m glad I can be a part of creating that.” 

Learn more about the women behind WRWR and how they planned their relay at goo.gle/womenriders.



by Molly The Keyword via The Keyword

Stay updated on travel advisories and airline policies


As the spread of COVID-19 continues, we’re seeing more searches for travel-related information—like travel advisories and trip cancellation policies—so we’re making some changes this week to help you find this information faster.


Stay up to date on travel advisories

When you search on Google for information like flights, hotels, or things to do you’ll start seeing COVID-19 related travel advisories or restrictions for your destination, with links to relevant information from your country’s travel authority when possible. This information will appear on the search results page, at the top of google.com/travel, and in Google Maps when you search for hotels.


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Understanding airline policies for flight changes and cancellations

In response to COVID-19, many airlines have adjusted change fee and cancellation policies. When you search on Google for flights with a specific airline or go to Google Flights, we’ll direct you to our Help Center article with more information on airline policies. These policies may change, so be sure to click through to the airline’s website for the latest information.

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We hope these resources help you stay safe and make the best decisions about travel plans. We'll continue to work on ways to help as the COVID-19 situation evolves.


by Richard Holden via The Keyword

City of Antwerp and Google to digitize 100,000 books

The world of book publishing today is, in many ways, dignified and highbrow. But it was a different story in the 16th century, about a hundred years after the invention of the printing press. Publishing was a high-risk, high-reward proposition: With the right backing and enough capital investment, an entrepreneur could become wildly successful. But publishing the wrong thing in the wrong place could be disastrous—even fatal, with governments and religious authorities taking a very severe view of what content was fit to print.

No one knew this better than Christophe Plantin, who set up a publishing house in Antwerp, Belgium, in the mid-16th century. Facing religious intolerance and escaping persecution, he helped put the city on the map as a publishing powerhouse. His own printing operation continued in his family for generations. 

Today, Plantin’s home and business are preserved as the Plantin-Moretus Museum, a UNESCO World Heritage Site and home to 25,000 early printed books. Visitors to Antwerp can walk through the rooms where the family lived and worked, and researchers can delve into the collection’s manuscripts, books, archives and original prints.

And now, thanks to a partnership between the City of Antwerp and Google, we will digitize more than 32,000 books from the museum, along with an additional 60,000 books held by the city’s Hendrik Conscience Heritage Library.

In total, more than 100,000 international works published from the sixteenth to the nineteenth century will be made freely accessible in the coming years via Google Books and the library catalogues of both institutions. The scanned volumes, which are no longer subject to copyright, will be full-text searchable, meaning that researchers—as well as members of the public—will be able to search them easily and quickly.

The digitization will start in early 2021, allowing time for both Google and the city to set up the project and establish logistics processes. We expect it will take at least three years, partly because we don’t want to cause too much disruption to library visitors who come to view the materials. The books will be transported securely in batches from Antwerp to our European digitization center. Shortly after each work is scanned, the digital copy will appear on books.google.com, and the libraries will also receive digital copies of their respective works to incorporate into their own catalogues. 

Google Books was launched 15 years ago, with the goal of making all books from around the world digitally available and searchable for everyone. This collaboration with the City of Antwerp adds an incredibly rich collection from the Dutch-speaking world to our collection, and brings us a crucial step closer to achieving our mission.


by Stefano RecciaGlobal Product Partnerships via The Keyword

Monday 23 March 2020

Everything announced at the Google for Games Developer Summit

Every year, GDC is a moment to celebrate our successes and learn from one another. Although we won’t be gathering in person this year, we’re bringing you the latest updates at our Google for Games Developer Summit, where developers can watch the announcements and virtually attend sessions for free  at g.co/gamedevsummit.

We also realize this may have been a big sacrifice for your teams. For some, GDC is a major opportunity for annual business development and marketing strategies. That’s why we’ve partnered with WINGS andthe GDC Relief Fund to support teams in continuing to do what they do best: build world-class games.

Now more than ever, games are helping players around the globe feel more connected. To ensure you have access to the tools you need to deliver the best possible game experiences, our teams have been building solutions to help you tackle your biggest challenges and set you up for long-term success. You can check out the highlights below:

Build games and reach a wider audience with Android and Google Play

We’re making it easier for you to build and optimize games on Android. Learn about new tools to help your development process, provide greater insights into your game’s performance, and access a wider player base. Once you’re ready to publish, review our updated guidance to ensure your game is high-quality and leverages various features and services for a successful go-to-market with Google Play.

Grow your business with Google Ads and AdMob

The best game developers think about their players first—both when creating experiences people love and building sustainable businesses. Google Ads and AdMob are introducing new ways to analyze and utilize player insights to help you grow your games and earn the revenue you need to improve them over time.

Simply scale your global game with Google Cloud Game Servers 

Hosting and scaling a global game can be challenging and requires that you either build costly solutions, or turn to pre-packaged ones that limit choice and control. To offer you more choices and time to dedicate to core elements of producing games, the Google Cloud team is introducing a simplified, convenient way for managing game server clusters.

Build and publish the next generation of games with Stadia

New game platforms present new challenges and opportunities for game creators and Google is here to help. For developers of all sizes looking to bring their games to Stadia, the team is unveiling Stadia Makers, a new program to support the independent development community.

We’re excited to see this community continue to delight players around the world, and we look forward to building what’s next, together. From all of us, thank you for keeping this community thriving.


by John Stadia via The Keyword

Grow your games business with a player-first approach

As an avid gamer, every year I look forward to spending time with developers at GDC to celebrate together and learn from their successes. We are all disappointed that this year's conference was postponed, but we applaud the organizers for taking steps to protect our global community. 

Although we won’t be gathering in person this year, the Google team is hosting the Google for Games Developer Summit, a free, digital-only experience where developers can watch the announcements and session content that was planned for GDC. We still wanted to share these updates with you because we think these new products will help developers succeed and are a direct response to feedback from our developer community. 

As we study emerging gaming trends one of the most consistent things we've noticed over the years is that those who build a strong games business always put players first. That means deeply understanding players at every stage of their app journey. Today, we’re announcing new solutions that help you launch a game people love, improve it based on player insights, and earn more during the time that someone is engaged with your game. 

Launch a game players love with scaled user testing

Appealing to players at launch is essential to the success of your game. Based on recent Google internal data, more than half of installs come within the first 8 weeks of an app’s release. To make the most of this influx of users, leading developers like Big Fish Games test their apps in beta before releasing them publicly.  That’s why last year we introduced open testing in the Google Play Console to help you get early feedback from real users before your full release. 

To get even more testers into your app, you’ll soon be able to promote Android games with open testing in Google Ads as well. By running open testing ads in App campaigns, you can drive early users to your app to test things like app stability, user retention, monetization, and effectiveness of ad creatives—then use the learning to improve your results when you launch. 

In one example, Chinese developer NetEase used open testing ads to reach more beta users that helped them optimize in-app purchase behavior based on open testing data.  For their new game, Dawn of Isles, Netease was able to double in-app purchases which ultimately led to higher lifetime value (LTV) at launch.

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Improve your game by learning from your players

Many developers use Google Analytics to understand how people are playing their game. Now, we’re taking it a step further by introducing a gaming-specific Analytics experience to help you get relevant insights even faster. Starting today, App + Web properties in Google Analytics will proactively surface gaming-specific user funnel metrics like acquisition, retention, engagement, and monetization in one place.


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With games reporting, you can see how players move through the lifecycle. Then, you can use that insight to improve the game experience and drive more revenue using both ads and IAPs. For example, you could group the players that have dropped off after one week in your game and share that audience to Google Ads to re-engage them with a tailored message and offer. There’s no extra work to set up games reporting in your Google Analytics App + Web property. Learn more to get started.  


In addition to Google Analytics games reporting, coming soon are a few other new ways for you to use Google tools to unlock more valuable insights about your players. 

  • Updated Google Ads asset report: Understand how your App campaign creatives are resonating with new users and optimize campaign performance more easily. 

  • AdMob cohort report: Understand the LTV of your players across their user journey.

  • AdMob mobile app:Quickly access ads monetization reports on the go via a new mobile app.

Earn more from your game

In addition to using player insights, another way to earn more from your game is with AdMob mediation. Leading developers like GameHouse, Playdots, and StickyHands, who use AdMob mediation have seen revenue increases of up to 30%—and now they can earn even more. 

We’re introducing a new tool called Mediation A/B testing, so you can test and refine your ads monetization setups directly in your AdMob account. For example, you’ll soon be able to run a test to see how much more you could earn by using Open Bidding compared to waterfall mediation. 

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Disclaimer: revenue results may vary. 

Using Google’s internal A/B testing engine, mediation A/B testing will split your traffic to run on your control group and the variant at the same time. This approach provides unbiased results that can help you maximize the value of every ad you show to players. 

To learn more about how these solutions will help you build a strong games business, tune into our broadcast keynote of the Google for Games Developer Summit on Monday March 23 9AM PT. Get all the details on the digital event at g.co/gamedevsummit


by Sissie Hsiao via The Keyword

Friday 20 March 2020

Connecting people with COVID-19 information and resources

Since the beginning of the year, search interest in COVID-19 has continued to climb around the world. Right now the disease is the largest topic people are looking for globally, surpassing even some of the most common and consistent queries we see in Search.

COVID trends

As this public health crisis has evolved into a pandemic, information needs are continuing to change, differing from region to region. When COVID-19 was declared a public health emergency by the World Health Organization (WHO) in late January, we launched an SOS Alert with resources and safety information from the WHO, along with the latest news. The alert has launched in 25 languages across dozens of countries, and people in more than 50 countries can access localized public health guidance from health authorities. 

Expanding our COVID-19 Search experience
Now, as we continue to see people’s information needs expanding, we’re introducing a more comprehensive experience for COVID-19 in Search, providing easy access to authoritative information from health authorities alongside new data and visualizations. This new format organizes the search results page to help people easily navigate information and resources, and it will also make it possible to add more information over time as it becomes available.

Search COVID GIF

In addition to links to helpful resources from national and local health authorities, people will also find a carousel of Twitter accounts from local civic organizations and health authorities to help connect them with the latest local guidance as it’s shared. We’ve also introduced a feature to surface some of the most common questions about the pandemic, with relevant snippets sourced from the WHO and the Centers for Disease Control and Prevention (CDC). 

To help people track the latest information about the spread of the disease, we’re adding modules with statistics and a map showing COVID-19 prevalence in countries around the world. This new COVID-19 experience on Search will roll out in the coming days in English in the U.S., and we plan to add more information and expand to other languages and countries soon.

A website dedicated to help and resources
In addition to launching new features on Google Search that provide easy access to more authoritative information, we’ve worked with relevant agencies and authorities to roll out a website—available at google.com/covid19—focused on education, prevention and local resources. People can find state-based information, safety and prevention tips, search trends related to COVID-19, and further resources for individuals, educators and businesses. Launching today in the U.S., the site will be available in more languages and countries in the coming days and we’ll update the website as more resources become available. Along with our other products and initiatives, we hope these resources will help people find answers to the questions they’re asking and get the help they need.

Guidance around local health services
We’re also looking for more ways we can help people follow authoritative public health guidance and locate appropriate health services through our products. Right now in the U.S., people seeking out urgent care, hospitals and other medical services in Search or Maps will see an alert reminding them of the CDC’s recommendation that symptomatic individuals call ahead in order to avoid overwhelming health systems and increasing the risk of exposure.

Urgent Care COVID

As coronavirus becomes a challenge in more communities and as authorities around the world develop new guidance and tools to address the pandemic, we’ll continue to find more opportunities to connect people with key information to keep themselves, their families, and their communities safe.


by Emily Moxley via The Keyword

Helping educators and students stay connected

As many educational institutions around the globe are undergoing, extending or planning closures due to COVID-19, half of the world’s student population is unable to attend school. Educators face the challenge of teaching remotely at an unprecedented scale, and in some cases, for the first time.

In the last week we’ve created new distance learning resources including a collection of training materials, a list of useful apps, a new Learn@Home YouTube resource designed for families, as well as a series of blog posts and webinars. We’ve also made our premium Meet features free for schools through July 1, 2020. This includes the ability to have 250 people in a call together, record lessons and livestream. And thanks to feedback from educators, we’re also constantly making product improvements, like these new educator controls for Hangouts Meet. 

We’ve continued to listen to the challenges teachers are facing during these uncertain times and today we’re announcing two new resources to help teachers and students stay connected.

Teach from Home

Teach From Home is a central hub of information, tips, training and tools from across Google for Education to help teachers keep teaching, even when they aren’t in the classroom. 

To start, we’re providing an overview of how to get started with distance learning—for example how to teach online, make lessons accessible to students, and collaborate with other educators.

The resource will continue to evolve. We've built the hub with the support and cooperation of UNESCO Institute for Information Technologies in Education, who is also working with other education partners to respond to this emergency. As we continue receiving feedback from teachers and partners on what’s most helpful, we’ll continue to build and improve this. Teach From Home is currently available in English, with downloadable toolkits available in Danish, German, Spanish, French, Italian and Polish, with additional languages coming soon.

Supporting organizations who are helping to reduce barriers to distance learning

When facing these challenges, we’re at our best when we respond as a community. As part of our $50 million Google.org COVID-19 response, we’re announcing a $10 million Distance Learning Fund to support organizations around the globe that help educators access the resources they need to provide high quality learning opportunities to children, particularly those from underserved communities.


The Google.org Distance Learning Fund’s first grant will be $1 million to help Khan Academy provide remote learning opportunities to students affected by COVID-19 related school closures. Along with the grant, Google volunteers are planning to help Khan Academy provide educator resources in more than 15 languages, and through their platform, they'll reach over 18 million learners a month from communities around the globe. We hope to announce additional organizations soon.


We’re inspired by the ideas and resources educational leaders are sharing with each other during this time. To continue the conversation, join a Google Educator Group, share your distance learning tips and tricks, and connect with us on Twitter and Facebook. We hope you’ll keep passing along your ideas and feedback so we can continue to evolve and build this together.

by Avni ShahGoogle for Education via The Keyword

In Mexico, one Googler gives girls their "tümü" moment

When a butterfly comes out of its cocoon, it uses the most fragile part of its body—its wings— to break free. In the Otomi dialect, which is spoken in the central region of Mexico, this magical moment is called Tümü. So when Paoloa Escalante and her co-founder decided to create an organization to help support young women, they decided that Tümü was a fitting name for it.  

“The idea was to create content that promotes determination, self-esteem and assertiveness during a moment in girls’ lives that's constantly changing,” Paola Escalante, Head of Google Mexico’s creative consulting branch, called the Zoo, says. The pre-teen and teen years are challenging, and in recent years, social media has made this time even more complicated. “Adolescence has always been the same, what has changed is technology,” says Paola. “With so much access to information, decision making can be overwhelming and social media is setting new standards not just regarding beauty, but also lifestyle and accomplishments. There’s a new layer of vulnerability that grows at a very fast pace.”  

Tümü began as an after-work project that Paola started about two years ago. She and her co-founder, Zarina Rivera, had noticed that instead of reaching out to family and friends with their questions or problems, more and more often girls turn to internet communities. So they created a platform where girls can find content as well as ask questions and get answers from experts in a friendly way, and hopefully navigate what can be a complicated time more smoothly. 

Paola never imagined how big Tümü would become or how much responsibility she’d feel for the girls using it. Some of them ask questions about eating disorders, or about being pressured into sex or into sending intimate photos. Some girls ask about depression. Sometimes, their mothers even turn to Tümü’s experts for answers. 

Tümü has become more than just an online resource. The organization also hosts workshops and small events, which Paola hopes they’ll be able to offer to more communities in the country, and bring in more speakers to talk to the girls. At Tümü’s first offline event, Paola invited 19-year-old astronaut Alyssa Carson to speak. “That day I cried so much. I couldn’t believe that more than a thousand girls had gathered to hear her speak. And then I couldn’t believe that they had stayed for all the activities,” Paola says. “We gave them a journal and the girls were filling it willingly, writing down their reflections, how they saw themselves in five years, what they wanted to learn.”     

The way Paola sees it, what girls need has less to do with empowerment and everything to do with being given the space to get to know themselves and their self-worth. “As grown-up women, we have different movements focused on women empowerment, and we need them because we are a generation of women who need to regain the power that culture has taken away,” she explains. “But younger generations have that power. They don’t need to be empowered—they need to be pushed to believe in themselves and figure out how to become the best version of themselves.” And, she says, young women should be given the opportunity to realize what they want before being pushed to get it. “I also don’t think that the message for them should be achieving their dreams. Very few girls know what their dreams are, and they don’t need the added pressure to have one and go after it. In order to figure out what they want they need to be happy with who they are now and understand themselves.” 

Paola is proud of the work she’s doing through Tümü because she knows how important these kinds of resources are for young women. “I would’ve liked to have a helping hand when I was that age. It took me a while to have my ‘tümü moment’ as I call it, I don’t think I had it until I was 30,” says Paola. “I want to help build a better world for future generations.”


by Christin Parcerisa via The Keyword

Thursday 19 March 2020

Bringing more people online and introducing Camera Go

There are more than 3.5 billion people who use smartphones, but that’s only 45 percent of the world’s population. We created Android (Go edition) to bring more affordable, high-quality smartphones to people around the world. Thanks to our partners who have made more than 1,600 device models available in 180+ countries, there are now more than 100 million active Android (Go edition) devices around the world. Here are some updates on Go edition’s progress and where we’re going next.

Powering universal access to information

In partnership with Safaricom, Kenya’s largest telecom provider, we brought more than 900,000 Android (Go edition) smartphones to people in Kenya—53 percent of whom were women—through their “Life is Digital” campaign. This is especially important because there is a significant gender gap in mobile internet usage in Sub-Saharan Africa.
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With the help of the suite of Google apps designed for Go edition, people are connecting with new   opportunities and making gains in their daily lives. For example, Google Go has helped connect millions of people to information by providing a lightweight search engine that works on unstable connections. And with Lens in Google Go, people can quickly translate, hear and search text they see in the real world using their phone camera—helping them understand words on street signs, medicine labels, documents, and more. 

Across the Google apps designed for Android (Go edition), we’ve introduced a number of user privacy features to protect the next billion people coming online for the first time. For example, a new mode within Google Go lets people search without their searches being saved to their account, and Gallery Go leverages on-device machine learning to help people organize photos without ever sending data to the cloud.

Bringing a beautiful, fast camera experience to affordable devices

Your phone’s camera gives you the power to capture memories that you’ll want to share with those around you. But on many smartphones, camera apps are often slow or complex to use, and your phone can quickly run out of storage.

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The new Camera Go app from Google helps you take beautiful photos without worrying about speed or storage. It has features like Portrait Mode to give your photos a professional look by focusing on your subject. It’s built for people using smartphones for the first time, so it has a clean and simple interface. And, most importantly, Camera Go tracks how much photo and video storage space you have left, and then it helps you clear up space so you never miss a shot.


Camera Go will be available on Nokia 1.3 and more Android (Go edition) devices soon.



by Arpit Midha via The Keyword

Together we rise: a Q&A with Libby VanderPloeg

Women Techmakers is Google’s global program to build visibility, community and resources for women in technology. For Women’s History Month, we’re recognizing the inner qualities that make women stand out—their very own superpowers. To do this, we teamed up with Libby VanderPloeg, whose superpower is the art she creates. She’s the mastermind behind multiple viral gifs emphasizing the power of women, collaboration and civic engagement

We sat down with her to talk about the evolution of her craft, her work with the Women Techmakers team, and her illustrations that encourage women to rise up together. 

You’ve created art that resonates with  many people and movements. Which of your designs makes you the most proud?
It’s definitely “Lift Each Other Up,” first shared in 2016 on International Women’s Day. It’s been shared for the past four years, especially lighting up the internet on its birthday, March 8. It’s given people hope and inspired women to work together and help each other out when they can. I’m proud of how much it communicates in just a few seconds, and how that message has resonated so deeply all over the world.


How would you describe your design style?
Colorful, relatable, energizing, funny and hopeful.


A lot of your art is digital. Has that always been the case?
I never liked computers, growing up into my early twenties, because I didn’t know how to use them as part of my art practice. I was a painter, period. But once I started playing around with technology, I started to fall in love with it. First I got the wacom tablet, which took some time to master. And then I started doing most of my drawing in Illustrator, learning more about how to bring a natural touch to vector art. Now I use a mix of Procreate, Illustrator, and Photoshop. It’s so fun to work digitally because you can play with your artwork in infinite ways, like changing the color palette or adding a little bit of animation, a skill that I’ve been working on for about ten years. I’m not a master animator, but excited to always learn new tricks. I just started learning how to use After Effects and it’s so much fun! 

What advice do you have for women starting out in their careers?
Know that you are capable of more than you can imagine. Sometimes it’s just a matter of being asked to do something you don’t know how to do. When you accept new challenges, it can be very nerve wracking, but the payoff of growth makes it so worthwhile.


What does it mean to you to have your work highlighted by Women Techmakers?
It's really exciting that, through my artwork, I can be a part of the effort to get more women into tech. For a long time, I thought of myself as simply an artist, and took for granted the other strengths that I was honing along the way. I’m my own IT and production department, and am constantly communicating with my clients to help them achieve their goals through art, yes—but art with a technological edge. So on top of being visually creative, I’m technologically creative, and whenever I can solve problems, I feel like somewhat of a superhero! So these Women Techmakers are an ode to all of the women out there who have the vision to make the world more connected and empathetic. I want them to know what inspiring superheroes they all are.

Know that you are capable of more than you can imagine.

What’s your superpower?
This is one that fellow designers will appreciate: I can deliver designs in multiple sizes and file formats without batting an eye or breaking a sweat :) 


Who are the superwomen who have inspired you?
My mom has been a huge source of inspiration, her superpower being relentless hope. She’s an incredibly hard worker with a positive outlook, and has always inspired me to chase after my dreams. And my dear friend, Marisa Ponitch, whose superpower is making doing the right thing look cool. She is one of the most creative people I know, using her voice and vision to teach people about waste in the textile industry and give them fun and engaging ways to reduce their consumption. 

Don’t miss Libby’s work featured on the Women Techmakers page. If you’re interested in learning more and getting involved with Women Techmakers, check out our website and sign up to become a member.

Photo credit for headshot of Libby: Leigh Ann Cobb Photography


by Marisa Pareti via The Keyword

Wednesday 18 March 2020

Make “work from home” work for you

In my job at Google, I advise people on how to use their time as efficiently as possible. When working from home, my productivity strategies are even more important because I don’t have the ordinary structure of a day at the office, like commuting to work, walking to meetings, or running into coworkers. When your house becomes your office, you need to learn a whole new routine. 

Getting work done when your teammates aren’t physically with you has been the norm at Google for a while (in fact 39 percent of meetings at Google involve employees from two or more cities). But it might not be for everyone, and many people around the world are now finding themselves in new work situations. So I put together some of my go-to productivity tips—no matter where you’re working—and a few things I’ve learned about how to get it all done from home.

Designate your “spot” where you work (and where you don’t)

It’s easy to pull your computer up to your kitchen table or plop on the couch and start working. But a consistent room, spot, desk or chair that you “go to” every day to work helps your brain associate that spot (smells, sights and sounds) with getting work done. Put up some things you had at your desk, like pictures of your friends or family. Get a new mousepad you love. Stock your go-to snacks on a little shelf. And just as important as creating your "work spot" is determining the areas where you don’t work. Maybe you never bring your computer upstairs or into your bedroom. This helps create mental distance and allows you to relax often even though your work is at home with you.

Use Hangouts Meet like a pro. 

You’ll probably be spending more time on video chat—in our case, Hangouts Meet. Here are a few tricks for Meet at home: lower your video quality when you’re experiencing bandwidth restrictions or delays, dial into a video call but get audio through your phone, andcaption your meetings to make sure everyone can follow. If you’re needing some (virtual) human interaction, set up an agenda-less video chat with your team or friends in the office—it’s not a formal meeting, just time to chat and check in with each other.

Practice “one tab working.” 

If you don’t have a large monitor or your usual screen setup at home, it’s even more important to focus on one Chrome tab at a time. If you’re on a video call from your laptop, minimize all other tabs and focus on the conversation—just like you would put away your phone or close your laptop in a meeting to stay engaged.

Act the part. 

Resist the urge to wake up and start working in bed—it doesn’t help your brain get in the “mood” of being productive. Stick to your usual routines like waking up, getting dressed, eating breakfast, then “commuting” to your new work space. Staying in your pajamas, while comfortable, will make you feel less like it’s a regular workday and make it harder to get things done.

Play around with your schedule and energy.

The good news about working from home? No commute. Think of this as a time to experiment with alternate schedules and finding your “biological prime time.” If you’re a morning person, try waking up and working on something for a bit, then taking a break mid-morning. If you’re a night owl who prefers to sleep a little later, shift your schedule to get more work done in the later afternoon when you may have been commuting home. Productivity is not just about what you’re doing, but more importantly when you’re doing it.

Working from home does not mean working all the time. 

One of the hardest things about working from home is setting boundaries. Leave your computer in your workspace and only work when you’re in that spot. Pick a time when you’re “done for the day” by setting working hours in Google Calendar to remind people when you’re available. Take mental breaks the way you would in the office—instead of walking to a meeting, walk outside or call a friend.

Create your daily to-do list the day before. 

Part of staying on track and setting a work schedule at home is listing out what you have to do in a day. I created a daily plan template (you can use it too!) that helps me create an hour-by-hour plan of what I intend to do. If you fill it out the night before,  you’ll wake up in the mindset of what you need to do that day.

Finish that one thing you’ve been meaning to do.  

Working in the office can be go-go-go and rarely leaves alone time or downtime to get things done. Working from home is a chance to catch up on some of your individual to-do’s—-finish those expenses, brainstorm that long term project or read the article you bookmarked forever ago. Set up an ongoing list in Google Keep and refer back to it when you have pockets of downtime. 

Cut yourself (and others) some slack

Some people only have a one bedroom studio and are spending their days there. Some people have spouses who are working from home, kids at home, or dogs at home (I have all three!). Connectivity might be slower and there might be some barking in the background, but just remember everyone is doing their best to make working from home work for them.


by Laura Mae Martin via The Keyword