An update on our work to counter extremism in Singapore

For an example of a harmonious, multicultural society, look no further than Singapore, where people of different ethnicities, religious backgrounds, and who speak varying languages live and work together peacefully. It’s a remarkable achievement — one of Singapore’s great strengths as a global hub for trade, travel and technology. It’s also something that all of us in Singapore have to work hard to preserve.

At Google, and YouTube, we’re committed to doing everything we can to promote and celebrate Singapore’s diversity — and to protect it from threats. Today, in collaboration with the Ministry of Culture, Community and Youth, we’re kicking off a series of workshops developed with Ministry of Funny. The aim is to help creators from local interfaith groups and religious organizations start meaningful discussions on issues of online extremism and hate, while fostering awareness, tolerance and empathy.

Participants in the workshops will learn the basics of video production, content strategy, and data analytics, as well as how to sustain an audience on YouTube. Select organizations will receive additional support in the form of grants and mentoring by four YouTube creators: Our Grandfather Story, The Daily Ketchup Podcast, itsclarityco and Overthink.

By amplifying positive voices and constructive dialogue, we believe we can help counter the impact of online extremism — building on the steps we’re already taking.

Taking strong actions against extremism

Over recent years, YouTube has made deep investments in machine learning to enable better detection and faster removal of harmful content that breaches its guidelines. Since 2019, YouTube has removed more than 2.6 million videos for violating its policies around violent extremism — as well as reducing the spread of content that comes close to violating these policies but doesn’t cross the line. YouTube is also holding itself to high standards of accountability, through a dedicated violent extremism section in the YouTube Community Guidelines Enforcement Report.

Across all Google products, we have long standing policies that prohibit harmful content, including incitement to violence and hate speech. We’re working closely with other major technology companies, through coalitions like the Global Internet Forum to Counter Terrorism. And we’re focused on developing other technology-based solutions. For example, teams at Jigsaw have developed the Redirect Method, an open-source program which uses targeted ads and videos uploaded by people around the world to confront online radicalization.

We’re looking forward to expanding on these efforts in collaboration with the Singapore Government, Ministry of Funny, and other leaders in the YouTube ecosystem. We see first hand the positive impact creators make all over the world every day, and with the right support, we know they can be powerful voices for tolerance and inclusion in Singapore’s diverse communities.

by Ben via The Keyword

Road tripping on Route 66

Ninety-six years ago on April 30th, one of the original highways in the U.S. Highway System was assigned its numerical designation of 66, creating what we know today as Route 66. But to say Route 66 is just a highway is a grave understatement. After all, it is the most-searched U.S. highway of all time.

One of the perks of working as a Doodler (I promise, it’s a real job) was getting to drive the 2,448-mile journey from Chicago to Los Angeles in my ‘72 Chevelle. I got to experience this captivating road trip firsthand, to create a Doodle celebrating Route 66.

This Doodle, which is essentially an animated sketchbook of various historic spots along the route, is the product of more than 100 paintings and sketches I created from the side of the road and countless U-turns. I remember being utterly lost one day, driving further and further down an old dirt road, when I finally saw an old man sitting on a lawn mower. “Is this Route 66?” I enquired. “Boy, this isn’t even Route 6!” he responded. Even the dead ends were interesting.

• Photo of Matthew at the start of Route 66 in Chicago.

  The journey begins!

• Photo of Matthew at Cadillac Ranch in Texas

  Cadillac Ranch, Texas.

• Photo of Matthew at the end of Route 66 in Santa Monica.

  2,448 miles later- The end!

If this Doodle has you feeling inspired to take a trip across Route 66, we also caught up with a member of Google Maps’ Local Guides community who has some tips of his own to help you hit the road and explore.

Local tips from a Local Guide

Rhys Martin is a Level 6 Local Guide from Tulsa, Oklahoma who also serves as the President of the Oklahoma Route 66 Association. Having driven all 2,400 miles of the existing route, Rhys is passionate about adding photos and reviews to Google Maps that help raise awareness for the variety of experiences — from big cities and rural communities, to farmland, mountains, deserts, mom-and-pop motels and kitschy roadside attractions — a road trip down the historic highway provides. We asked him to share his best tips, tricks and recommendations to discover and experience his favorite spots along the route.

• Discover local businesses along the route: By searching for something like “U.S Route 66 Restaurants” on Google Maps you can virtually explore restaurants or other businesses across all eight states along the route. This way, you can familiarize yourself with attractions, view how much certain restaurants cost, read reviews and even see popular menu items to help you choose places you want to visit.
• Plan your road trip with Lists in Google Maps: Once you discover the places you’re interested in visiting, save them to a list that can serve as an itinerary so you can support local businesses — and help preserve history – along the route. You can even share your list with others, or make them collaborative so you can plan together!
• A picture is worth a thousand words: Photographing the details of a place — like the decades-old neon signage or the original menus hanging behind the counter — and sharing them through reviews on Google Maps helps capture the essence of an establishment and helps others discover places they want to visit.

While Oklahoma has the most drivable miles of Route 66, Rhys says there’s so much to see in all eight states along the route. If you’re itching to plan the perfect summer road trip, check out a list of his must-see spots across Route 66 from Illinois to California.

by Matthew Cruickshank via The Keyword

Ease back into your office routine with Google

As many people start returning to the office, we know there’s a lot to (re)figure out — like what to wear on the first day back, how long your commute will take and how to stay productive. So we’re sharing some tips for getting back into the office groove with a little help from Google products.

Rebuild a routine

Google Assistant Routines can help you automate tasks so you have less to do and think about before you head to work. Just say "Hey Google, good morning" and your Assistant can share news, weather or traffic updates, tell you what’s on your calendar, and even get your smart coffee maker started on your morning brew. You can create a Routine based on a specific schedule or when the sun rises or sets every day.

Commute with confidence

Whether you usually hop on public transit, get behind the wheel or hit the pavement, your commute may have changed since the pandemic — or, like me, you might have just forgotten how long it takes. Check Google Maps to find the ideal time to commute and the greenest route for an eco-friendlier way to get to work.

Trying to get to the office by a certain time? Set the time you’re departing or want to arrive by to see how long it’ll take you to get to your destination (and to avoid getting stuck in traffic). The “Leave on Time” feature in Google Assistant Routines can also remind you when to leave, giving you the extra nudge to head out the door.

Find your new food spot

Once you get there, Google Maps can help you find the best (and most efficient) lunch options near your office.

Use Maps’ popular times and live busyness information to see when restaurants are most crowded and which spots are likely to seat you immediately. To save even more time, you can also scan popular dishes and photos on the restaurant’s Business Profile in advance.

If you’re getting takeout, no need to miss a meeting waiting around for your delivery in your office lobby or at the restaurant. Live takeout and delivery status information lets you see the expected wait time, delivery fee and status of your order right from the Maps app — so you can make the most of your workday.

Style comfortably

Heading back to the office but not ready to dust off your work clothes? You’re not alone. In fact, “how to style sweatpants” and “work-appropriate leggings” have both been trending on Google.

Search on Google Shopping and filter by style, like joggers or leggings, to find your own office-ready sweats. Pair that with “comfortable shoes for work,” currently the most-searched shoe query, and you’ll find the perfect blend of your work-from-home and office styles.

Meanwhile, this season’s hottest work accessories are right at your fingertips. Nails are in the top-five fashion searches for back-to-the-office shopping. Check out the manicure options yourself on Google Shopping.

by Mallory De Leon via The Keyword

Visualizing Google Cloud with 101 illustrated references

Let’s say you make cat posters, and you want to sell them online. You can create a website, but you need to host it online so people can access it. A server hosts the code that lets customers select which cat poster they want, and then buy it. Another server hosts the database of your inventory, which tells you which posters are available to purchase, and it also hosts the image files to show customers pictures of the posters.

Now imagine your posters go viral online, and are incredibly popular. Everyone is interested in going to your website — and that means you need more servers to keep your website up and running. And that server can’t be on your computer, because imagine what happens if you have a power outage, or your computer crashes?

That’s where the cloud comes in — hosting your website on the cloud lets you just focus on the cat posters. But for someone who’s not an engineer, this stuff can get confusing.

I’m a senior developer advocate at Google Cloud, and I’m also an artist. As part of my job at Google, I constantly learn new things and find new ways to share that information with other developers in the community. I’ve learned the power of visual storytelling from my art, and I recently decided to pair up my two skill sets to help explain exactly what the cloud is in a new book, “Visualizing Google Cloud.”

• Where should I run my app?

• Which database should I use?

• Which storage is right for your application?

• What does Google Cloud Network comprise of?

• How to build a scalable data analytics pipeline on Google Cloud

• 6 steps of Data Science

• Security layers in the cloud

Though my book, which is available for preorder, is aimed at cloud engineers and architects, there are a few lessons that anyone could find useful. For example: What is Cloud? How does it work? Why do you need storage? What is a database and what are the different types? How do you build apps? How do you analyze data? My goal with this book is to give you a visual learning path to all things cloud. And my goal is also to contribute to a good cause; part of the books’ proceeds go directly to a charity that fights malnutrition and supports the right to education.

by Priyanka Vergadia via The Keyword

This YouTuber wants to bring financial literacy to Africans

Nicolette Mashile wanted to find a more fulfilling career. So in 2016, she resigned from her job as a Client Service Director at a Johannesburg advertising agency. But quitting meant Nicolette was forced to stick to a stricter budget.

She began sharing her money-saving tips on YouTube and it wasn’t long before she noticed her advice resonated with African viewers. Eventually, this South African content creator built a significant following for her candid take on money management, and was invited to join the #YouTubeBlackVoices Creator Class of 2021. This in turn helped herFinancial Bunny YouTube channel garner almost 9 million views.

“I was very frank about money management, how to effectively budget and how to plan your spending. When I saw my YouTube following growing, I knew this personal finance advice was making a real impact and I committed to improving financial literacy in South Africa,” Nicolette says.

This meant finding creative ways to make financial literacy more inclusive and accessible while also removing the stigma attached to discussing personal finance. Nicolette spun her YouTube success into two books — one for adults titled “What’s Your Move,” and another for children, “Coco the Money Bunny.”

“When I created the books, I had to develop a new website so it was important to identify our different customer types and implement search engine optimization. I needed to do research to understand the target customers and develop the website to meet their needs and Google Ads was a promotional channel I experimented with,” Nicolette added.

But it was the launch of her Save or Spend board game and subsequent app that sparked her shift towards technology.

“I’d successfully leveraged digital media to share financial content, so naturally it made sense to use the power of tech to design an interactive app that could simplify money management in a fun and engaging way,” she says.

Using gamification helped to take away the seriousness around money while also addressing the lack of financial education in South Africa. In a digital era where most Africans own a smartphone rather than a laptop, Nicolette knew a free app would be an accessible tool to teach people about money. Her app has proven popular due in large part to the massive following she has built online since launching her YouTube channel back in 2017.

Nicolette’s also grown her business to include consultancy and coaching, and she relies a lot on Google Meets for some of her sessions.

“My consultancy work with brands and corporate individuals means I use video calling quite often and for this I use Google Meets. I do one-on-one coaching with multiple clients per month and it’s super simple to just send a link and jump on a call because people can log in from anywhere,” she says.

Ultimately, Nicolette hopes to continue empowering her followers by arming them with the tools and skills they need to better manage their money. “I want to keep encouraging South Africans to have the difficult discussions people often avoid around personal finance.”

Fifty-eight percent of Africa’s entrepreneurs are women. That’s why we’re empowering them with the platform and tools to grow their businesses. #LookMeUp is a call for all to #BreakTheBias. Find out more here.

by Mojolaoluwa Aderemi-Makinde via The Keyword

Women Techmakers expands online safety education

Online violence against women goes beyond the internet. It impacts society and the economy at large. It leads to damaging economic repercussions, due to increased medical costs and lost income for victims. It impacts the offline world, with seven percent of women changing jobs due to online violence, and one in ten experiencing physical harm due to online threats, according to Google-supported research conducted by the Economist Intelligence Unit in 2020.

That’s why the Women Techmakers program, which provides visibility, community and resources for women in technology, supports online safety education for women and allies. Google community manager Merve Isler, who lives in Turkey and leads Women Techmakers efforts in Turkey, Central Asia and the Caucasus region, organized the first-ever women’s online safety hackathon in Turkey in 2020, which expanded to a full week of trainings and ideathons in 2021. Google community manager and Women Techmakers manager Hufsa Manawar brought online safety training to Pakistan in early 2022.

Now, Women Techmakers is providing a more structured way for women around the world to learn about online safety, in the form of a free online learning module, launched in April 2022, in honor of International Women’s Day. To create this module, I worked with my co-host Alana Fromm from Jigsaw and our teams to create a series of videos covering different topics related to women’s online safety. Jigsaw is a unit within Google that explores threats to open society and builds technological solutions.

In the online training, we begin by defining online violence and walking through the ways negative actors threaten women online, which include misinformation and defamation, cyberharassment and hate speech. Regardless of the tactic, the goal remains the same: to threaten and harass women into silence. We break down the groups of people involved in online harassment and the importance of surrounding oneself with allies.

In one of the videos in the series, Women Techmakers Ambassador Esrae Abdelnaby Hassan shares her story of online abuse. She was exploring learning cybersecurity when a mentor she trusted gave her USB drives with courses and reading material that were infected with viruses and allowed him to take control of her computer and record videos. Then, he blackmailed her, using the videos he’d taken as threats. She felt afraid and isolated, and relied on her family for support as she addressed the harassment.

The learning module provides two codelabs, one on steps you can take to protect yourself online, and one on Perspective API, a free, open-source product built by Jigsaw and the Counter Abuse security team at Google. The first codelab provides practical guidance, and the second codelab walks viewers through the process of installing Perspective API, which uses machine learning to identify toxic comments.

We look forward to seeing the impact of our new, easy-to-access online training, as well as what our ambassadors are able to accomplish offline as the year progresses.

by Rana Abdelhamid via The Keyword

Girlguiding and Google: technology is for everyone

Technology has always been a huge part of my life. Growing up in the nineties and early noughties, I can’t remember a time without it. From chunky flip phones and CDs, to newer, sleeker gadgets with all sorts of capabilities, technology has changed rapidly and remarkably in my lifetime alone.

But, despite growing up around tech, I — like lots of my female peers — never really felt I could be involved in creating it. This needs to change. Technology can be made by anyone, and is for everyone. We need to make sure that girls and young women have the opportunity to pursue an interest in STEM subjects.

That’s why, as a Ranger and Young Leader within Girlguiding, I’m really excited about Girlguiding’s newly expanded programme with Google which will give nearly 400,000 Rainbows, Brownies, Guides and Rangers more opportunities to learn digital skills for their future.

Girls feel STEM is not for them

To encourage more girls and young women to pursue STEM subjects, we need to change attitudes from a very young age. Girlguiding’s Girls’ Attitudes Survey, found in 2021 that 52% of girls aged 11-21 saw STEM subjects as “for boys”. Girls of this age are at a stage where they’re making choices about their future, but sadly, preconceived perceptions are impacting their aspirations.

A third (34%) aged 7 to 21 feel there’s a lack of women role models in STEM. One in five (19%) aged 7 to 10 say girls who are interested in STEM subjects are teased. 27% of girls aged 11 to 21 believe teachers and career advisors often encourage girls to do different subjects to boys.

These numbers really highlight the need for groups like Girlguiding to work with organizations like Google to change this and enable more young people to feel empowered to pursue their interests.

• A picture of Girlguiding groups and Google engineers.

  All four of Girlguiding's sections (age groups) and Google's engineers holding the partnership's digital skills badge.

• Picture of a Rainbow raising her hand while taking part in the co-created activities.

  A Rainbow raises her hand while taking part in the co-created activities.

• A picture of a Ranger taking part in pixel art at Google's offices

  A Ranger takes part in pixel art at Google's offices.

Digital discovery badges

Google and Girlguiding first launched the Google Digital Adventure for Brownies and Digital design badge for Rangers in 2018. More than 15,000 girls have already taken part.

Now, we’re expanding our partnership to give more girls and young women opportunities to learn about concepts like coding and algorithms, with new activities co-created by Google’s women engineers.

The new activities include Happy appy for Rainbows to learn about app designs; Brownie bots to teach Brownies how to write code and fix bugs; Chattermatter to teach Guides about chatbots, and Build-a-phone, which aims to teach Rangers the basic principles of phone design.

The new activities will form part of Girlguiding’s national programme within the Skills for my Future theme. These span all four Girlguiding sections (age groups) and have been created to be completed offline to ensure they are accessible to all girls.

An exciting future for all girls

Our goal — to make sure the next generation of girls and young women are encouraged to pursue STEM subjects — may not happen overnight. But thanks to the Girlguiding and Google partnership, nearly 400,000 girls like me in the UK will get new opportunities to learn the essential skills they need to break through stereotypes and become tech pioneers.

In years to come, I hope to see the Rainbows or Brownies of today on the front cover of a newspaper showing off their incredible discoveries and inventions. Alongside Google, Girlguiding is working to help build a future where more girls and young women feel empowered to help change the world!

Want to find out more? Read all about the new Google and Girlguiding partnership at www.girlguiding.org.uk.

by Alice via The Keyword

Coming together to protect the global internet

The global internet began with an incredible promise: a shared resource that everyone could access wherever they lived. Over the last few years, this ideal has been strained to the breaking point as governments around the world have adopted conflicting regulations that are fragmenting the internet to the detriment of people everywhere.

That’s why it’s great to see countries coming together today to launch the Declaration for the Future of the Internet (DFI). Through this effort, allies across the public and private sectors will work together to protect the importance of the global web, including by opposing shutdowns and other “efforts to splinter the global Internet.”

Digital fragmentation impacts everyone using the internet. As conflicting regulations proliferate, people’s access to content, privacy protections, and freedom to transact and communicate increasingly vary depending on where they are located. Digital fragmentation has become a significant barrier to international trade, with a particularly pernicious effect on small businesses, which lack the resources to navigate an array of conflicting rules. And it discriminates against smaller, developing countries, as new products become harder to launch and scale on a fragmented Internet to all markets.

The DFI provides a path to address the most urgent threats to the global internet. In particular, we’re seeing a number of governments take actions to crack down on the free flow of information and ideas, increase government surveillance, and restrict access to cross-border internet services under the banner of “cyber-sovereignty.”

The DFI joins the EU-US Trade & Tech Council and the Indo-Pacific Economic Framework as important fora where like-minded partners can join together to address cross-border challenges. We hope this work will be grounded in a few key principles:

• First, governments should strive to agree on common standards to guide the development of new rules for digital technologies, so that consumers have consistent protections across borders and access to digital tools.
• Second, governments should strive to increase interoperability between national digital rules, as we’ve seen with the US-EU Data Privacy Framework.
• Third, governments should commit to intergovernmental regulatory dialogue to ensure that new rules strengthen shared values.
• And fourth, governments should abide by core open trade principles like non-discriminatory approaches to regulation that don’t single out foreign companies.

The private sector also plays an important role in maintaining the global internet. That’s especially true in times of crisis, as security teams work to disrupt disinformation campaigns, cyber attacks and other online threats. Since Russia’s invasion in Ukraine, our teams have been working around the clock to support people in Ukraine through our products, defend against cybersecurity threats, and surface high-quality, reliable information. We are committed to partnering with governments and civil society through the Declaration to disrupt disinformation campaigns and foreign malign activity, while ensuring people around the world are able to access trustworthy information.

Ultimately, the cross-border availability of secure technologies and digital services – coupled with forward-looking decisions by governments – can protect access to information everywhere and ensure that the enormous benefits resulting from the global internet are not lost. We stand ready to support the DFI’s mission to promote an open, secure, and reliable internet for all.

by Karan BhatiaGovernment Affairs & Public Policy via The Keyword

Reforming the patent system to support American innovation

Over the years, Google has worked to ensure that the United States patent system continued to spur new inventions and technologies. A healthy patent system incentivizes and rewards the most original and creative inventors — while helping others build on existing ideas and avoiding frivolous litigation. Supporting that balanced approach, we were one of the first companies to pledge not to sue any user, distributor, or developer of open-source software on specified patents, unless first attacked. We helped found the License on Transfer (LOT) Network, which shields its members from being sued over patents that other members have sold to patent trolls. And we worked in collaboration with others to create a repository of hard-to-find “prior art” documents to improve the patenting process, resulting in higher quality patents.

We have also invested heavily in patenting our engineers’ inventions in advanced technologies. Our tens of thousands of engineers have authored over 42,000 home-grown patents and we have licensed hundreds of thousands more at fair value. We are proud of our patented innovations like the ability to predict traffic or extend battery life. And we have sold hundreds of patents to smaller companies interested in bolstering their own portfolios.

But we are concerned that America’s patent system is increasingly failing to promote the cause of innovation and progress. The quality of patents issued in the U.S is declining. And, after a few years where earlier reforms reduced abusive patent litigation, it’s back with force, with 46% more lawsuits in 2021 than in 2018. Patent trolls and opportunistic companies have begun to weaponize patents against their rivals, hindering both competition and innovation, and ultimately harming the quality of new products. America’s prized “culture of innovation” is being undermined by a “culture of litigation.”

Reversing the rising tide of wasteful patent litigation

Aggressive litigants waste valuable court resources unsuccessfully trying to stretch patents beyond recognition. And prolific patent trolls wage litigation shakedown campaigns with low-quality patents that are later found to be invalid, wasting time and resources that could have been spent on developing new products.

Google is a resourceful company with a strong record of fighting overreaching patent claims, and we can defend our users and products. But many smaller companies, especially those producing nascent technologies, cannot afford the risk and expense of these lawsuits, which raise costs for consumers and stifle companies’ ability to bring products to market. That is why we are calling for more support for the United States Patent and Trademark Office (PTO), reforms to how the judicial system handles patent claims, and Congressional changes to address patent abuse.

Investing in the Patent Office

Each year, the PTO approves more than half of the more than 600,000 patent applications it receives, working to balance incentives for investment and freedom to innovate. Evaluating those applications is a monumental task and in recent years the agency has not had the tools it needs to do its job right. Technology can help, and the PTO is working on AI solutions to streamline the process. But its hard-working employees remain under-resourced to keep up with advancing technology. This results in invalid patents getting issued to inventors, which undermines their ability to protect technology confidently. Others face the cost and hassle of defending infringement claims against patents that should never have been granted in the first place. This isn’t fair for anyone except patent trolls.

Ending forum shopping

There are 677 federal district court judgeships in the United States. But many companies suing over patent claims are gaming the system. This forum shopping has gotten so out of hand that almost 25% of all US patent litigation is now being filed in a single courthouse. After a bipartisan request for action, Chief Justice John Roberts has committed to investigate the issue and push to restore the integrity of the judicial process.

Restoring Inter Partes Review

On top of all this, changes to PTO rules have weakened Inter Partes Review (IPR), the program that Congress created to help companies cost-effectively invalidate low-quality patents. Congress carefully constructed the IPR program to provide expert review of the small subset of patents with the greatest impact on our economy. But new PTO policies make it harder to use IPRs to invalidate patents in a cost-effective and streamlined way.

Preserving America’s culture of innovation

A series of steps would improve the current system, benefiting both innovation and consumers:

• At the United States Patent and Trademark Office, a new director is now at the helm, with a clear mandate to improve patent quality as set out in the Commerce Department’s Strategic Plan. To do so, the Office should work to ensure that the agency’s process for reviewing an application for a patent is robust, and that patents that shouldn’t have been granted can be promptly, efficiently, and effectively challenged. Of course, that will require giving the PTO the resources it needs. The PTO is funded by fees paid by patent applicants, and we support increasing fees for the largest patent filers, including Google. With the confirmation of PTO Director Kathi Vidal, this important work can finally begin.
• In the judiciary, the Supreme Court’s year-end report on the federal judiciary made the issue of forum shopping one of three topics of focus for 2022. As the review requested by the Chief Justice moves forward, we hope it urgently addresses the judicial imbalances caused by abusive forum shopping.
• Finally, before Congress, there is pending, bipartisan legislation that would help reduce abusive patent litigation. We are supportive of the goals of this bill, which would restore access to the Inter Partes Review program and increase transparency and accountability. It makes clear that the PTO is the most effective forum for reviewing patent validity, giving the Office the opportunity to double-check its own work in an efficient, expert, and cost-effective way. We and a broad cross-section of supporters rallied behind this program back in 2011 when it was enacted as part of the America Invents Act with resounding bipartisan support, and it’s time to live up to its original purpose.

With changes like these, we are optimistic that the patent system can get back to what it is intended to do: preserve the U.S. culture of innovation, advance the development of new technology, and reward entrepreneurs who are building new products that benefit American consumers and people around the world.

by Halimah DeLaine Prado via The Keyword

New options for removing your personally-identifiable information from Search

Privacy and online safety go hand in hand. And when you’re using the internet, it’s important to have control over how your sensitive, personally identifiable information can be found.

On Google Search, we already have a set of policies that allow people to request the removal of certain content from Search, with a focus on highly personal content that, if public, can cause direct harm to people. But the internet is always evolving – with information popping up in unexpected places and being used in new ways — so our policies and protections need to evolve, too.

Open access to information is a key goal of Search, but so is empowering people with the tools they need to protect themselves and keep their sensitive, personally identifiable information private. That’s why we’re updating our policies to help people take more control of their online presence in Search.

Request the removal of personally identifiable information that appears in Google Search

For many years, people have been able to request the removal of certain sensitive, personally identifiable information from Search — for example, in cases of doxxing, or information like bank account or credit card numbers that could be used for financial fraud.

Under this new policy expansion, people can now request removals of additional types of information when they find it in Search results, including personal contact information like a phone number, email address, or physical address. The policy also allows for the removal of additional information that may pose a risk for identity theft, such as confidential log-in credentials, when it appears in Search results.

The availability of personal contact information online can be jarring — and it can be used in harmful ways, including for unwanted direct contact or even physical harm. And people have given us feedback that they would like the ability to remove this type of information from Search in some cases.

When we receive removal requests, we will evaluate all content on the web page to ensure that we're not limiting the availability of other information that is broadly useful, for instance in news articles. We'll also evaluate if the content appears as part of the public record on the sites of government or official sources. In such cases, we won't make removals.

It’s important to remember that removing content from Google Search won’t remove it from the internet, which is why you may wish to contact the hosting site directly, if you're comfortable doing so.

We’re always looking for new ways to ensure our policies and built-in safeguards reflect peoples’ evolving needs and are easy to use. For example, in addition to this update, we recently rolled out a new policy to enable people under the age of 18 (or their parent or guardian) to request the removal of their images from Google Search results.

Maximizing access to information while empowering people to be in control of their sensitive, personally identifiable information is a critical balance to strike. We believe these updates are an important step to deliver on that goal and give people the tools they need to protect their safety and privacy online.

To learn more about how you can make use of this expanded policy, visit our help page.

by Michelle Chang via The Keyword

Take a bite out of these scrappy recipes from Google chefs

There’s been an uptick in home-cooked meals in my life over the past couple of years. (Quarantine cooking, anyone?) As my cooking increased, so did the food scraps. And while using my trusty compost bin has kept most of my unused food from heading to the landfill, I’ve made it a goal to get more scrappy with my cooking to cut back on food waste.

Finding creative ways to reduce food waste is something that teams at Google have been thinking about for years — especially with its recent pledges to cut food waste in half for each Googler and send zero food waste to the landfill by 2025. If they can figure out how to work with suppliers, chefs and Googlers to reduce food waste across offices in 170 cities — surely they could help me do the same in my kitchen. So for Stop Food Waste Day, I chatted with the chef behind Google’s food program, Michael Kann, to hear what Google is doing to cut back on food waste and learn tricks the rest of us can adopt at home — including scrappy recipes straight from Google’s kitchens!

Before you joined Google as the Global Culinary Strategy & Development Lead, your career spanned everything from working as a chef and training chefs to feeding entire student bodies at universities and airline passengers at cruising altitude. How have you thought about food waste in all these roles?

Food waste is a top focus for chefs — whether it’s because of the cost of goods or the environmental impact — and it’s something we take personally. There are techniques that culinary professionals use to reduce food waste no matter how many people they’re cooking for — everything from using as much of the product as possible during prep to coming up with inventive recipes that make the most of ingredients.

At Google, my focus is on infusing these strategies across our cafes and suppliers. My team and I also look at how technology — like Leanpath which helps chefs track what food is going to waste — can help our cafes reduce food waste.

For the home chefs, what tricks and tips can minimize our personal food waste?

Careful planning, prep and organization are the most important steps in reducing waste at home.

Plan out what you are making for the week so you buy only the ingredients you need, and leave days open for leftovers. When it comes to prepping the food, consider how you can do so in a way that maximizes how much of the piece of produce you use. For example, people often cut the entire top off a tomato instead of coring it. If you core it first, you can use the slices for dishes like sandwiches, and the rounded ends can be diced and made into something like salsa.

Get organized with how you store leftovers and new groceries. The first-in, first-out (FIFO) organization system used in most professional kitchens works great at home. First, label or mentally keep track of leftovers and find the expiration date on groceries. Then keep the items that expire first in front, so you’re more likely to grab them and use them.

Now for the tasty part, what are your favorite recipes that feature commonly scrapped foods as ingredients?

Stocks, stocks, and more stocks. Making vegetable stock is a great use of what might otherwise be wasted — like carrots nubs or celery ends. But never use the skins of carrots or onions — it will make your stock bitter.

Broccoli florets are a highly desired vegetable — when I worked at a university it was the most eaten vegetable. But it’s important to plan the menu for the rest of the plant that’s often forgotten: the broccoli stalk. A broccoli soup is a go-to standard, but I also enjoy a great broccoli slaw. This Broccoli Stalk Salad recipe — from Dana Gunders, a national expert and strategic advisor for food waste reduction and author of Waste Free Kitchen Handbook — makes a tasty slaw simply from shredding broccoli stems and carrots. You can also check out her Talks@Google for a kitchen demo and more tips.

On the more creative side, you can pickle things you'd typically toss — like cantaloupe rinds. Just cut them into strips, pickle them, and add them as a fun accouterment to any meal.

Vegetable Stock

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Makes 1 gallon

Uses up: Leek tops, celery ends, herb stems, onion bits, ends of zucchini or summer squash

Using vegetable trims in stock is a great way to capture every last bit of goodness from the food you’ve brought into your home. With that said, some things make a stock bitter, sulfuric or just down right bad. So while I recommend using the trim of vegetables, it’s not the same as just throwing everything in the pot.

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Key things to think about

• You can freeze your trimmings to build up enough for a batch of stock. Freezing makes the texture mushy, but traps the nutrients which is what you really want.
• Avoid peels, especially onions and carrots. The peel is a protective barrier for the plant and is often bitter. Adding these to your stock will intensify the bitterness.
• Be careful with cruciferous vegetables (broccoli, cauliflower, cabbages, etc.). Adding some may give a flavor you desire, but too many can be overwhelming. Note that the longer these items cook, the more sulfur taste and smell. This is why boiled cabbage smells so bad the longer you cook it, so brief is key here.
• If an item is not viable to be eaten, don’t add it to your stock. For example, if an onion has a rotten side, cut out the rot and use the good parts. Watch your refrigerator and use the items before they turn.
• Wash the dirt off of everything before adding to the pot. We want flavor, not grit.
• The broth will last 5-7 days refrigerated or can be frozen.

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Ingredients

3-4 pounds of mixed vegetables using the guidelines above

1 medium onion

2 carrots (peeled)

2 ribs of celery

3 bay leaves

5 peppercorn (more or less depending on your preference)

Herb stems

1 gallon cold water

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Preparation

• Put everything in a pot
• Start from cold, then bring to a simmer (to remain at or just below the boiling point, usually forming tiny bubbles with a low, murmuring sound)
• Simmer for 45 minutes
• Strain through a sieve
• Chill strained broth

Broccoli Stalk Salad

Makes 5 servings

Uses up: Broccoli stalks, avocados, carrots

For many of us, the stalks are the evil half of broccoli. We toss them away in favor of their soft-headed florets. But this salad depends on the stalks for extra crunch, so save them! Adding in creamy avocados and carrots makes the dish creamy and sweet. Make a chopped salad or grate all but the avocado for more of a slaw effect.

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Ingredients

For the dressing

4 tablespoons olive oil

3 tablespoons red wine vinegar

2 teaspoons honey

1/4 teaspoon kosher salt

Pepper to taste

For the salad

3 or 4 large broccoli stalks (not the florets!), peeled and cut into thin medallions

½ to 1 avocado, cut into 1/8-inch slices

1 carrot, peeled into long, thin strips

1/4 cup red onion, thinly sliced 

1 tablespoon fresh basil or cilantro as garnish (optional)

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Preparation

• In a small bowl, combine the olive oil, vinegar, honey, salt and pepper
• In a medium bowl, combine salad ingredients
• Pour the dressing over the vegetables
• Let sit for 30 minutes before eating, allowing the broccoli to soften
• Serve at room temperature with a few extra leaves of basil or cilantro scattered on top

Quick Pickled Cantaloupe Rinds

Makes 3 quarts

Uses up: Cantaloupe rinds

Pickling is an age-old process that helps make harder to eat items more consumable. Melon rinds offer a terrific texture when pickled and help make something alluring out of what would otherwise be tossed into the compost.

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Key things to think about

• Wash the melon before trimming.
• Do not use any part of the rind that has soft spots.
• Add dried peppers to spice it up, and play with the spices to find the balance you prefer.
• Use quart mason jars, while this will not be truly “canned” there will be temperature states that need robust strength.
• Use the wide mouth jars for ease of filling and emptying.
• The rinds will last for 2-3 weeks.

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Ingredients

The rind from 1 small cantaloupe, thinly sliced into 1-inch strips that fit vertically into a mason jar

For the pickling liquid

2 cups white vinegar (or apple cider vinegar)

2 cups water

2 cups sugar

1 thumb ginger, sliced thin

5 each black peppercorns

1 pinch red pepper flakes (more or less based on preference)

5-6 each allspice (whole)

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Preparation

• Tightly pack cantaloupe strips into mason jars
• Bring pickling liquid to a boil, reduce to a simmer until sugar has dissolved
• Pour directly into jars with cantaloupe rinds, be sure that the mason jars are at room temperature or even slightly warm (if they are cold they may crack)
• Tightly cover with lids and allow to cool on the counter for 1 hour
• Place in refrigerator

by Alicia CormieThe Keyword via The Keyword

Improved header bidding support in Google Ad Manager

10 fun facts to celebrate a decade of Drive

Engineer Darren Smith remembers the day that Google Drive launched in 2012. “We were all in a conference room, sort of like a war room,” he says. “We all cheered when the first user was live with Drive!" And just like that, Drive was...well, alive. (Fun fact: The team who launched it actually had “It exists” shirts made.)

1. Drive was originally available via invite only when it was first rolling out. “We were all given tokens — sort of like digital passes — that we could share with family and friends,” says Darren. “It was really fun to see people finally using this thing we’d been working on for so long.”
2. It’s hard to remember a time before you could save files from Gmail directly to Drive, but it was only a short while ago: Attachments in Gmail were introduced in 2013, saving us all from that agonizing experience of downloading file after file after file.
3. You can store a lot in Google Drive — but maybe you don’t know how much. Ahem, a few numbers that may surprise you! You can store up to:
   • 1.02 million characters in a Google Doc
   • 10 million cells or 18,278 columns in a Google Sheet
   • 100 MB of data in a Google Slide presentation

Check out this Help Center article for more impressive storage stats.

4. The icon for Google Drive went through many, many iterations. Eventually, the team settled on the one we know and love — except it used to be rotated slightly differently so that it looked a little like a “D.” Eventually the team realized it looked too similar to the Google Play icon, so they rotated it . “Now it points up, sort of suggesting you’re uploading something to the cloud,” Drive Product Manager Scott Limbird says.

5. Accessibility is a major priority for Drive and all Google products — everyone should be able to use Drive, and get the most out of it. A huge step toward making this happen was the launch of screen reader compatibility in 2014, an update specifically designed for blind and low-vision users.

6. Google’s productivity expert Laura Mae Martin regularly shares her Drive tips with other Googlers — here’s a handy one for handling advanced images in Drive: In Drive, select New + and then Google Drawings (or type drawing.new into your browser!). From there, copy/paste, drag, upload or import your image file; then you can edit it, download it in any format and share the image like you would any other Drive file. Of course you can also use Google Drawings to make your own image entirely and import it into a Doc or Slide, or save it in various file formats.

7. If you’re one of the many people with way too many things in your Drive, then search chips are your friend. We introduced this feature in February of this year, and it helps you find what you’re looking for based on what kind of file it is, who else is working on it with you…the list goes on and on.

8. Keeping users and their Drive content safe is important, which is why we’ve introduced features like suspicious file warnings, labels for sensitive files and more secure ways to share to broad audiences.

9. In 2017, we introduced Backup and Sync to make it easy for folks to control how their photos and files were backed up to Google services — and then in 2021, Drive for desktop replaced Backup and Sync, which made it even easier to access files from any device, anywhere. (Not to mention it made file and photo management simpler and faster!)

10. Darren says one of his favorite Drive memories actually happened outside the office. “When my daughter was getting married, her wedding planner was sharing all these files and folders with us,” he says. “And of course, she did that with Drive!”

Happy 10 years, Google Drive! You’re an excellent home for our Docs, Sheets, Slides…and everything else.

by Molly The Keyword via The Keyword

How data drives a hyperlocal news strategy in Los Angeles

Editor’s Note from Ludovic Blecher, Head of Google News Initiative Innovation: The GNI Innovation Challengeprogram is designed to stimulate forward-thinking ideas for the news industry. The story below by Gabriel Kahn, professor at USC Annenberg School of Journalism, is part of an innovator seriessharing inspiring stories and lessons from funded projects.

One year ago, our team at the University of Southern California started the Crosstown Neighborhood Data Project. Rapidly expanding news deserts - areas that receive no regular news coverage - can be seen across the US. Small town newspapers are drying up, and toxic “pink-slime” pseudo journalism is seeping in. These news deserts are growing even in big cities. Los Angeles has lost four local papers recently, and so many neighborhoods are overlooked by the news outlets that remain. That is why we started covering every corner of Los Angeles with a four-person editorial team.

It sounds impossible, but it’s not. Here’s how we did it, and what we learned. 

Each week, Crosstown sends out 110 unique email newsletters, one for each neighborhood in this city of four million. The newsletter features brief news stories that hit people where they live: charts and graphics on the number of new COVID infections and vaccination rates, plus pieces about housing, crime and traffic in each neighborhood. 

How do we do this? Through data. We’ve been collecting a trove of information on how Los Angeles lives, works and gets around. All this data is free, but much of it is hard to read and is stored on clunky local government websites. We scrape the data and organize it by neighborhood. That way we can quickly tell how many homes were burglarized in Hollywood last month, or figure out the neighborhood where the most new buildings are going up.

We then write one template for our newsletter, and our custom-built software creates 110 different versions, each with the proper data, visualizations and context for that neighborhood. This wasn’t easy. Our software engineering team spent a year building it, funded by the Google News Initiative Innovation Challenge. We’ve now sent out more than 60 sets of weekly newsletters and learned a great deal. 

Increased engagement

Our biggest takeaway is that people truly engage with news when it’s about their neighborhood. The open rates on our newsletter are over 70%. Most weeks they exceed 80%. The lowest we ever recorded was 55%. This compares to the industry standard for news-related newsletter opening rates (22% according to MailChimp or just under 24% according to CampaignMonitor).

Why? People can’t get this news anywhere else. No other news organizations deliver this level of hyper-localized data. Second, it’s news people want. Currently, there is a widespread impression that Los Angeles is in the midst of a crime wave. Giving people verified stats about their neighborhood and explaining the broader context, such as whether a particular type of crime is rising or falling and how their area compares to others in the city, is a vital public service. 

One example of this is that in one of our newsletters we included the number of building demolitions that had taken place in each neighborhood. A reader then had hard data for her Hollywood neighborhood, which she took to city planners and made a public testimony to convey endangered and historic sites.

Our newsletter also hits the inbox with an appealing subject line, such as “Omicron’s impact on Koreatown,” or, “How much illegal dumping is happening in Venice?” When you live in a big city, it can be difficult to get a read on your own neighborhood. A weekly email with some basic information can be invaluable. 

We’ve found it’s also a great way to engage the audience. Some neighborhoods are battling pressing issues such as traffic congestion or rapidly rising rents. When we cover that in a story, they write back wanting to know more. This allows us to figure out who cares about what across an entire city. In the year since we launched, traffic to the website has increased by 30%.

More importantly, we have a tenfold increase in our audience reaching back out to us. We now know what neighborhoods these audience members live in, because they respond to us directly from their neighborhood email account. This helps us understand which issues are most important to people in different parts of the city.

We’re only at the beginning of understanding what kind of hyperlocal stories we can tell. But our goals for this year lie beyond Los Angeles. We’re now piloting our project with three other newsrooms and we’re hoping to find even more that want to try this technology and approach. We believe using data in this way can be a powerful tool to help newsrooms reach and engage new audiences without raising costs.

by Gabriel Kahn via The Keyword

Get more information about your apps in Google Play

We work hard to keep Google Play a safe, trusted space for people to enjoy the latest Android apps. Today, we’re launching a new feature, the Data safety section, where developers will be required to give people more information about how apps collect, share and secure users’ data. Users will start seeing the Data safety section in Google Play today, and developers are required to complete this section for their apps by July 20th. As app developers update their functionality or change their data handling practices, they will show the latest in the apps’ Data safety section.

A unified view of app safety in Google Play

We heard from users and app developers that displaying the data an app collects, without additional context, is not enough. Users want to know for what purpose their data is being collected and whether the developer is sharing user data with third parties. In addition, users want to understand how app developers are securing user data after an app is downloaded. That’s why we designed the Data safety section to allow developers to clearly mark what data is being collected and for what purpose it's being used. Users can also see whether the app needs this data to function or if this data collection is optional.

Here are the information developers can show in the Data safety section:

• Whether the developer is collecting data and for what purpose.
• Whether the developer is sharing data with third parties.
• The app’s security practices, like encryption of data in transit and whether users can ask for data to be deleted.
• Whether a qualifying app has committed to following Google Play’s Families Policy to better protect children in the Play store.
• Whether the developer has validated their security practices against a global security standard (more specifically, the MASVS).

Putting users in control, before and after you download

Giving users more visibility into how apps collect, share and secure their data through the Data safety section is just one way we’re keeping the Android users and ecosystem safe.

We’ve also worked hard to give users control of installed apps through simple permissions features. For example, when an app asks to access “your location”, users can quickly and easily decide whether they want to grant that permission - for one time use, only while using the app, or all the time. For sensitive permissions like camera, microphone, or location data, people can go to the Android Privacy dashboard to review data access by apps.

Apps should help users explore the world, connect with loved ones, do work, learn something new, and more without compromising user safety. The new Data safety section, in addition to Google Play’s existing safety features, gives people the visibility and control they need to enjoy their apps.

To learn more about Google Play’s Data safety section, check out this guide.

by Suzanne Frey via The Keyword

A productivity expert’s tips for returning to the office

Two years ago, as many of us were thrown into remote work, I wrote a blog post about tips for working from home. Now, as many of us find ourselves returning to the office or preparing to do so soon, I wanted to talk about a few ways we can transition productively to (yet another) new (er, maybe old?) working environment where some of us are in the office, some aren’t…or some combination of the above.

Here are my top 10 tips for being productive in a hybrid work environment:

1. Make sure people know where you are. Nothing screams inefficiency more than hundreds of emails and calendar invites (and invite changes) where everyone is trying to figure out who is where, when and on what days. Take the guesswork out of it by setting yourworking location and yourworking hours in Calendar, and RSVP to meetings with your location.
2. Add other responsibilities to Google Calendar. Do you have commute time? School drop off? Moving to a different office campus mid-day? Add it to your Calendar now; consider making theseOOO events so they auto decline if they are scheduled over.
3. Optimize your calendar for connection and focus. Chances are good that you either find it easier to focus at home or in the workplace. As you consider the hybrid work options available to you, think about where you want to get your best focused work done and build it into your calendar. Wherever it happens, minimize distractions (mute notifications, use noise-canceling headphones) and schedule Focus Time in your calendar so colleagues know that you’re heads down.
4. Keep your “hot spots” and your “not spots.” Our brain makes associations with the sights, sounds and smells of places and when we do an activity in the same place regularly, it makes it easier to "get in the zone" each time we go back to that same spot. Keep “hot spots” in your house and at work where you do certain things. “I always code at my desk,” “I always answer customer emails from this cafe in my building,” “I always sit on my front porch to read industry news.” Your brain will associate those spots with those things and make switching between tasks easier. Similarly, safeguard your “not spots” — places you NEVER work. If you’ve never worked in a spot, like your bedroom, it’s easy to relax there because your brain only associates it with relaxation.
5. Group meetings by type, content and location wherever possible. Many people think of their schedule like a puzzle: “Sure, wherever you find a 30-minute slot, throw a meeting in there!” But your energy and focus are changing (and challenged) when you bounce from a one one one meeting to a brainstorm to a project check-in…the list goes on and on . Be intentional about when you place meetings as much as possible. Group meetings of similar type and topic, especially given the new variety in location. Theme your days and minimize switching topics and types of meeting. Call Tuesday your “Project A” day, and place work time and meetings for that project on that day. If Wednesday morning is your manager’s staff meeting, block time afterwards to digest updates and trickle down information to your team as needed.

6. Build in some things that happen every day. To give yourself some consistency, try finding 1-3 things that you do every day, no matter where you’re working. If you commute from 8:15 a.m.-9 a.m. into the office and listen to an audiobook, go on a walk and listen to your book during the same time period. If you always take a walk at home after lunch, do it at work, too. Always get an afternoon coffee at the office? Make yourself a latte at home. These signals help you keep your flow and make it a consistent “work day” no matter where you are.

7. Make adaily planevery night. At the beginning of the pandemic, I saw a surge in the use of the planning resources. People had gotten used to “showing up” in an office every morning, then deciding what to do with their time. Working from home required people to figure out exactly what they were doing and when. This type of planning is still important as you bounce back and forth to different work environments with different types of schedules. Fill out daily plan *the night before* to make the most of the following day. What you intend to do will marinate while you sleep and you’ll approach the day focused and intentional.

8. A new “season” of work calls for spring cleaning . A new schedule at the office, much like the New Year or a new job, is a great time for a “spring cleaning” of your work life. Do you need to keep that recurring meeting you set up two years ago to keep in touch with people you'll now see in the office? Should your team be meeting in-person on a different day given everyone’s locations? Do you need to lighten up your schedule to make more time for travel?

9. Write down three things you learned from working from home and take them with you. Working from home was a time of discovery for many of us. Let’s not lose those insights as we head back to the office. Maybe you realized you work best after a mid-morning workout, or that you get burnt out if you start work before 9 a.m. Take a moment to write down three things you learned and build them into your new schedule.

10. Take time to adjust. Two years ago, no one had any idea we’d be at home for so long. And during that time, many of us became great at being productive while working remotely. Others realized they definitely wanted to go back to the office. Whatever your preference, we gave each other grace. Let’s do the same this time as many of us transition yet again, and continue extending it to those who will remain remote.

by Laura Mae Martin via The Keyword

New features to grow your business with Performance Max

Southeast Asian travelers are back

Before COVID-19, the countries of Southeast Asia were some of the world’s most popular travel destinations. The pandemic changed that in a matter of months — with devastating repercussions for the region’s $380 billion tourism industry. In early 2022, though, the tide started to turn again. Southeast Asian nations have eased travel restrictions, and the region’s travelers are eager to make up for lost time. They’re committed to traveling more frequently, open to new destinations, and determined to make the most of the opportunities that are now opening up.

To understand these travelers’ preferences and expectations — and the opportunity that resurgent demand creates for the region’s tourism operators — we took a closer look at some recent Google Search trends.

Resurgent demand

In Southeast Asia, inbound travel demand – visits by non-residents to a country – has experienced the fastest upturn in the Philippines and Indonesia, based on search volumes. In March, inbound demand for the Philippines had already surpassed pre-pandemic figures (hitting 104% of pre-pandemic search volumes), while Indonesia is close to a full rebound too (94%). These two countries have also seen the fastest resurgence in outbound travel – visits by their residents to other countries – with search volumes bouncing back to 70% of pre-pandemic levels. Singapore is in third place for both inbound and outbound travel demand.

Travelers crave luxury and care about sustainability

While the surge in demand is welcome, it’s important that the industry understands and caters to travelers’ changing needs. Search trends make it clear that the travel environment today is more complex than it was before the pandemic.

• People are spending more time researching, planning and finding options, seeking peace of mind, and making sure they’re covered for unexpected changes. We saw year-on-year growth of more than 165% in travel insurance-related searches in Singapore, Malaysia and the Philippines.
• Tourists are keen to stay longer when they do travel: interest in vacation rentals among Southeast Asian travelers rose by more than 1010% year-on-year.
• “Revenge travelers” — those most eager to make up for lost time — are ready to pay for premium travel options. Among travelers from the Philippines, searches for “luxury resorts” and “beach resorts” are up 60% year on year.
• There's growing consciousness of sustainability across the region — and particularly in Singapore and the Philippines. Searches related to sustainability have grown by 45% since 2019, while searches related to greenhouse gas emissions have increased by more than 163% in Singapore and by more than 156% in the Philippines.

How we’re adapting Google tools to help

We’re committed to helping travelers find the long-awaited travel experience they’re looking for, while navigating the complex environment. On Google Travel, the Flights, Hotels and Things to Do sections now provide more information on COVID — and give travelers the option to search for flexible booking options. The Google Travel Help website makes it easier for people to understand travel policies, restrictions, and special requirements. And for travelers seeking out new experiences, we’ve added more destinations to the Explore tab — including smaller cities and national parks — and options to filter by interests like outdoors, beaches or skiing.

We’re also helping travelers make more sustainable choices when they research and book, including giving hotels the ability to show an eco-certified badge next to their name and share details about their sustainability practices, plus providing carbon emission estimates for flights.

Supporting the industry recovery

In addition to evolving our tools for travelers, we’re doing a lot of work to help our industry partners tap into travel insights and plan for the future. Using Travel Insights with Google, businesses, governments and tourism boards can make decisions based on up-to-date information and move quickly when an opportunity arises.

To help smaller businesses in the travel industry reach potential customers on a large scale, we’ve made it possible for all hotels and travel companies to show free booking links in their profiles — and see how many people clicked on those links by generating reports on Hotel Center.

This is a pivotal time for the industry. People are finally booking trips, having dreamed about it (and saved up for it) for so long. They have higher expectations, including for seamless digital experiences throughout their journey. But they’re ready to spend more money and time on travel than they would have in the past. And the resurgent demand we see in Southeast Asia is just the beginning, with major destinations like China and Japan yet to re-open.

Looking ahead, there’s an enormous opportunity for travel businesses who can understand their customers and give them relevant, personalized experiences. We’ll keep doing everything we can to help, and to contribute to a strong, sustainable travel recovery across the region.

by Hermione Joye via The Keyword