Friday 28 February 2020

Exploring personal histories for Black History Month on Google Cloud

During Black History month, we honor those who have come before us, the legends who inspire us, and especially the people in our midst every day. 

We sat down with a few Cloud Googlers who help bring our cloud technology to more people and businesses to tackle issues ranging from helping promote sustainable fishing globally to quantifying the impact of projects to make clean water more available around the world. We discussed their personal histories, the people and moments that inspire them, and how identity shapes their work--and heard anecdotes about working in Congress, traveling the world, and more.  

Here, they share the path they took to Cloud and some of the things they’ve learned along the way.

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Michee Smith, Product Manager
Being yourself always pays off.

As a product manager within Google Cloud, Michee Smith is responsible for making sure products work as expected for people. Michee’s area of focus is customer privacy. She’s passionate about making customers comfortable with keeping their data in our cloud. For her, it’s important to make privacy products easy to use, and that customers know what to expect around data access.

Michee’s path to technology started at Rochester Institute of Technology, where she knew she’d be around people who were different from her. That helped build an understanding and empathy for different cultures and groups of people that still inform her work today. “I’ve always had a belief in myself, which I credit in part to being raised in the Black church, a supportive and encouraging environment,” she says.

Her advice for those entering tech fields? Don’t counsel yourself out of doing anything. Other people might tell you “no,” but don’t let yourself be the one to say it.

“I want people to know I’m not a unicorn—I’m not here because I’m necessarily special, but because I haven’t let rejection stop me,” Michee says. “The superpower I rely on is that I won’t let other people tell me I’m not good enough.”

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Hamidou Dia, VP, Solutions Engineering
Education is a lifelong pursuit.

From his Senegalese childhood to his European education to his work running the global solutions engineering organization at Google Cloud, Hamidou Dia has always had a passion for education. At Google, he leads a team focused on helping customers around the world and across industries solve their most complex business problems using Google Cloud technology. 

Hamidou’s passion for education was instilled by his mother who knew that education would open doors for him. After being selected to attend one of only five high schools in Senegal, he then attended college in France on academic scholarship. It was there he first interacted with a PC, wrote his first program and got hooked on technology, deciding to study engineering and then earning a master’s degree in computer science. Says Hamidou, “I love technology and how it can be so helpful in everyday life, and I knew right away it was the field for me.” 

Having lived in the U.S. for over 20 years and raising his family here, Hamidou has always advised his kids to embrace their heritage and stay true to themselves. “Don’t let others tell you what you can and can’t do,” he says. “Carve your own path.” 

What advice does he give to those new to the workforce? Be passionate about continuous learning and growth, no matter where you are in your career. “I always refer back to the principles I was raised with in West Africa. Number one is character. It’s having integrity in everything you do,” he says. “Second is that it’s all about hard work. In the technology industry, finding your area of expertise, and always continuing to learn more, is how you can stay on top of your game. And finally, don’t be afraid. The greatest challenges are often where the greatest opportunities lie.”
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Albert Sanders, Senior Counsel, Government Affairs & Public Policy 
People, policy and technology make a big impact.

Albert Sanders has worked in the White House, negotiated bipartisan deals in Congress, and recently addressed the United Nations General Assembly. His personal and professional travels have taken him to five continents—and he’s visited 11 (and counting!) countries in Africa. At Google Cloud, his team works with governments across the globe to pave the way for new Google Cloud data centers that help expand access to technology and enable more people to benefit from cloud computing.

Choosing a career in public policy stemmed from an early interest in government, and his experience in an overcrowded high school, where there were often not enough seats or textbooks to go around. “I learned early on that the decisions made in city halls, capitol buildings, and government agencies have a direct impact—sometimes positive, sometimes negative—on real people,” he says. That path started with law school, and led to work on Capitol Hill and then in the Obama White House.

Connecting to his history started with Albert’s first trip to South Africa several years ago. “Traveling through Africa is intensely personal,” he says. “Many Americans may take for granted that they can trace their family origins to places outside the United States. One of the many enduring legacies of slavery is that most African Americans don’t have that direct connection to their family history. I may not know the names of my ancestors or the place of their birth, but I’m reminded regularly that they passed on to us a resilience, faith, and determination that could not be shackled.”

Along the way, Albert has gained some advice that he passes on to mentees and others: “Embrace the uncomfortable and unprecedented. And don’t be afraid to advocate for yourself,” he says. And finally: “Representation matters. One of the reasons I do my best every day is because I’m aware that I must excel for myself—and for other people of color who are still terribly underrepresented in our industry. I appreciate Google’s various initiatives to address this issue. I’m committed to doing my part to support those efforts, ensure accountability, and show what’s possible when diverse perspectives and people have a seat at the table.”

We’re grateful to these Cloud Googlers for sharing their stories, and we look forward to lots more history being made in and through technology.


by Christine Cignoli via The Keyword

Welcome to Google AdSense

Creating content your audience loves takes time, but making it profitable shouldn’t. That’s where Google AdSense comes in. 

With AdSense, trusted advertisers show their ads on your site, generating revenue for you to keep creating great content and take your business to the next level. More than 2 million publishers, just like you are using it. 

AdSense gets you the best of Google’s automation and is fully customizable. Plus, signing up is free and easy. So get started today!


Welcome to AdSense

by Ezgi CetinkayaAdSenseGoogle via The Keyword

Thursday 27 February 2020

Data centers are more energy efficient than ever

While Google is the world’s largest corporate purchaser of renewable energy, we’re also taking action on climate change by minimizing the amount of energy we need to use in the first place. For more than a decade, we’ve worked to make our data centers as energy efficient as possible. Today, a new paper in Science validated our efforts and those of other leaders in our industry. It found that efficiency improvements have kept energy usage almost flat across the globe’s data centers—even as demand for cloud computing has skyrocketed.

The new study shows that while the amount of computing done in data centers increased by about 550 percent between 2010 and 2018, the amount of energy consumed by data centers only grew by six percent during the same time period. The study’s authors note that these energy efficiency gains outpaced anything seen in other major sectors of the economy. As a result, while data centers now power more applications for more people than ever before, they still account for about 1 percent of global electricity consumption—the same proportion as in 2010. 

What's more, research has consistently shown that hyperscale (meaning very large) data centers are far more energy efficient than smaller, local servers. That means that a person or company can immediately reduce the energy consumption associated with their computing simply by switching to cloud-based software. As the data center industry continues to evolve its operations, this efficiency gap between local computing and cloud computing will continue to grow.

Searching for efficiency

How are data centers squeezing more work out of every electron, year after year? For Google, the answer comes down to a relentless quest to eliminate waste, at every level of our operations. We designed highly efficient Tensor Processing Units, (the AI chips behind our advances in machine learning), and outfitted all of our data centers with high-performance servers. Starting in 2014, we even began using machine learning to automatically optimize cooling in our data centers. At the same time, we’ve deployed smart temperature, lighting, and cooling controls to further reduce the energy used at our data centers. 

Our efforts have yielded promising results: Today, on average, a Google data center is twice as energy efficient as a typical enterprise data center. And compared with five years ago, we now deliver around seven times as much computing power with the same amount of electrical power. 

By directly controlling data center cooling, our AI-powered recommendation system is already delivering consistent energy savings of around 30 percent on average. And the average annual power usage effectiveness for our global fleet of data centers in 2019 hit a new record low of 1.10, compared with the industry average of 1.67—meaning that Google data centers use about six times less overhead energy for every unit of IT equipment energy.

Leading by example

So where do we go from here? We’ll continue to deploy new technologies and share the lessons we learn in the process, design the most efficient data centers possible, and disclose data on our progress. To learn about our efforts to power the internet using as little power as possible—and how we’re ensuring that the energy we use is carbon-free, around the clock—check out our latest Environment Report or visit our data center efficiency site.

by Urs HölzleTechnical Infrastructure via The Keyword

An Innovation Challenge to Sustain Diverse Media

Most communities in North America are diverse. They are comprised of people of various ethnicities, income levels, and countries of origin. In a lot of cases these diverse audiences are not effectively represented in the pages of their local news publication or remain untapped as an opportunity to increase engagement and grow the business for a news organization. That’s why it's increasingly important for publishers to understand the diverse communities they serve. 


We hope this is where the Google Innovation Challenge can help. Last year, the GNI North American Innovation Challenge focused on generating revenue and increasing audience engagement for local journalism. 34 projects in 17 states and provinces received $5.8 million to help with projects ranging from a way for local news providers to access and monetize audio clips, to testing a new approach to local news discovery, engagement and membership.


This year the spotlight will shift toward helping publishers understand their audiences so that they can build a sustainable business. Through our work with the Borealis Racial Equity in Journalism Fund we know that communities with the least access to relevant news are also most likely to be left out of policy creation and civic processes. A diverse and ethnic media is a critical news source for underrepresented groups, filling gaps for stories that don’t rise to mainstream media, and providing a positive and authentic representation of their cultures. It's important that publishers who cover underrepresented audiences continue to thrive as the world becomes increasingly digital. 


How this challenge works:


The North American GNI Innovation Challenge will provide funding for projects that have a clear focus on diversity, equity and inclusion in journalism, promote the creation of sustainable models for local media that address diverse audiences, and recognize that as an opportunity for driving engagement and revenue.


We’re looking for a breadth of projects, and examples might include using technology to understand the business impact of overlooking certain audiences, designing strategies to improve discovery of local and diverse content, or diversifying revenue streams. Please join us on March 18th at 9a.m. PST for town hall where we will answer your questions. You can tune in using this link.


How to apply: 

Applications open today, and the deadline to submit is May 12th, 2020 at 11:59 p.m. PT.  Over the next 10 weeks we’ll hold workshops and bootcamps to get the word out and answer questions about the Innovation Challenge. You can also get in contact with us at nagnichallenge@google.com.


We’re looking forward to seeing what creative ideas you come up with.


by LaToya DrakeGoogle News Initiative via The Keyword

Stadia Savepoint: February updates


With February coming to a close, we’re back with another issue of our Stadia Savepoint series, giving you a summary of recent news on Stadia.

This month we announced nine new games coming to Stadia, featuring three games launching First on Stadia. That included “Spitlings,” the chaotic multi-player platformer which launched earlier this week and is the focus of our first developer Q&A with Massive Miniteam. 

Stadia on new phones

Stadia on Samsung, ASUS, and Razer phones.

Expanded Android support

We’ve added Stadia compatibility to 19 new phones from Samsung, ASUS, and Razer, bringing the ability to play our entire library across tens of millions of devices. See here for more info. 

New games coming to Stadia

  • SteamWorld Dig

  • SteamWorld Dig 2

  • SteamWorld Heist

  • SteamWorld Quest

  • Lost Words: Beyond the Page

  • Panzer Dragoon: Remake

  • Serious Sam Collection

  • Stacks on Stacks (on Stacks)

  • The Division 2

  • Doom Eternal

Recent content launches on Stadia

  • Spitlings

  • Monster Energy Supercross - The Official Videogame 3

  • Borderlands 3 - Moxxi's Heist of the Handsome Jackpot

  • Metro Exodus - Sam’s Story

  • Mortal Kombat 11 - The Joker

  • Mortal Kombat 11 - DC Elseworlds Skin Pack

Stadia Pro updates

  • New games are free to active Stadia Pro subscribers in March: GRID, SteamWorld Dig 2, and SteamWorld Quest.

  • Existing games still available to add to your collection: Destiny 2, Farming Simulator 19 Platinum Edition, Gylt, Metro Exodus and Thumper.

  • Act quickly: Farming Simulator 19 Platinum Edition leaves Stadia Pro on February 29.

  • Ongoing discounts for Stadia Pro subscribers: Check out the web or mobile Stadia store for the latest.

That’s it for February, we’ll be back soon to share more updates. As always, stay tuned to the Stadia Community BlogFacebook, and Twitter for the latest news. 


by Andrey Doronichev via The Keyword

Celebrity GIFs: They’re just like us!

In an age when people talk all day on text and email, we’ve come to rely on the art of the GIF to convey our emotions. To recognize life’s most joyous moments—or to navigate the tricky ones—we search for the perfect GIF and hit send.

The Google Trends team looked at GIF search trends from Tenor (Google’s search engine for GIFs and stickers) to see which celebrity gifs are most commonly associated with certain emotions or reactions. Good news for GIF-lovers: they made made a nifty data visualization tool that you can explore. Search for a specific celebrity like Justin Timberlake, and you’ll see that 42 percent of Justin Timberlake GIF searches are for “happy.” Or filter by emotion, like “surprised” to find out which celebrity has the largest share of those searches (spoiler alert, it's Pikachu). 

Side.gif

Search by celebrity or by emotion.

Even better news for GIF lovers: you can use this tool to figure out how to deal with any situation that you may encounter. Imagine a friend coming to you with one of the problems listed below. There’s a celebrity GIF out there with the appropriate response.

Q:How do I let someone know they’ve upset me without making it a big deal?
A:Emma knows it best, you’re not made of stone. It’s ok to let them know how you feel.

Emma.gif

Q: How can I be more supportive of my teammates when they do a good job at work?
A: Put your hands together for these celebs who have the largest share of “clap” searches.

Clap.gif

Q:What should I do on those days when everything is going wrong?
A:In or out of the office, we’ve got just the thing: Stanley Hudson, who is the king of laughing it off.

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Q: My best friend takes me too seriously. How do I make sure he understands I’m joking?
A: Some people need visual cues; a quick wink can help you deliver your punchline. 

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The next time you’re at a loss for words, maybe your favorite celebrity can help.


by Elisabeth LeoniThe Keyword via The Keyword

Celebrate digital learning with tools for everyone

One of my fondest childhood memories is sitting on my dad’s lap and using a program on our old desktop computer to learn multiplication tables. It jump-started my love for math and science and showed me how technology could make learning exciting.

Educational tools have only improved over the years since I first experienced them. Thanks to educator feedback and companies building tools to help solve real problems in classrooms, they’re better than ever. Today, Feb. 27, thousands of educators across the world are celebrating the use of technology in the classroom by participating in Digital Learning Day. Whether in the classroom or at home, technology can help provide access, increase engagement and help educators and students open up new possibilities for learning. This technology has also helped many students learn the basic digital skills needed for work and life. 

As part of our Grow With Google initiative--which helps ensure opportunities created by technology are available to everyone--Applied Digital Skills has curated a collection of our most popular lessons, which include everything from creating a resume to understanding your digital footprint. Applied Digital Skills is Google’s free, online, video-based curriculum that provides training on basic digital skills for learners of all ages. To date, this resource has helped over 1 million students learn digital skills and empowered thousands of educators to teach them in a fun and engaging way. 

It’s important to make sure everyone has access to these skills, and community leaders are making sure this happens. Valamere Mikler is the founder of She Ran Tech, a community initiative that encourages digital proficiency and empowerment for women and girls from underserved areas. “Our focus is on data privacy and technology, particularly with girls and young women to educate them on the alternatives to social media trolling, oversharing, idle web surfing and so on,” says Mikler. She’s incorporated Applied Digital Skills lessons into her organization’s internship, as well as its workshops and recommended resources. “We want to get them into technology,” she says. “We are fighting for equity here and this initiative is a way to empower them.” 

Valamere and I know firsthand the positive impact technology can have on learning experiences. Dive into our new collection of Digital Learning Day lessons to get started yourself, and use the momentum to embrace educational technology all year round.



by Torie BatesApplied Digital Skills via The Keyword

Celebrate digital learning with tools for everyone

One of my fondest childhood memories is sitting on my dad’s lap and using a program on our old desktop computer to learn multiplication tables. It jump-started my love for math and science and showed me how technology could make learning exciting.

Educational tools have only improved over the years since I first experienced them. Thanks to educator feedback and companies building tools to help solve real problems in classrooms, they’re better than ever. Today, Feb. 27, thousands of educators across the world are celebrating the use of technology in the classroom by participating in Digital Learning Day. Whether in the classroom or at home, technology can help provide access, increase engagement and help educators and students open up new possibilities for learning. This technology has also helped many students learn the basic digital skills needed for work and life. 

As part of our Grow With Google initiative--which helps ensure opportunities created by technology are available to everyone--Applied Digital Skills has curated a collection of our most popular lessons, which include everything from creating a resume to understanding your digital footprint. Applied Digital Skills is Google’s free, online, video-based curriculum that provides training on basic digital skills for learners of all ages. To date, this resource has helped over 1 million students learn digital skills and empowered thousands of educators to teach them in a fun and engaging way. 

It’s important to make sure everyone has access to these skills, and community leaders are making sure this happens. Valamere Mikler is the founder of She Ran Tech, a community initiative that encourages digital proficiency and empowerment for women and girls from underserved areas. “Our focus is on data privacy and technology, particularly with girls and young women to educate them on the alternatives to social media trolling, oversharing, idle web surfing and so on,” says Mikler. She’s incorporated Applied Digital Skills lessons into her organization’s internship, as well as its workshops and recommended resources. “We want to get them into technology,” she says. “We are fighting for equity here and this initiative is a way to empower them.” 

Valamere and I know firsthand the positive impact technology can have on learning experiences. Dive into our new collection of Digital Learning Day lessons to get started yourself, and use the momentum to embrace educational technology all year round.



by Torie BatesApplied Digital Skills via The Keyword

Meet humanity’s first artists through virtual reality

Editor’s Note: France’s Chauvet Cave contains some of the world’s oldest prehistoric drawings. It’s so delicate that it’s closed to the public, but thanks to our partner, the Syndicat Mixte de la Grotte Chauvet, you can now step into the world of our ancient ancestors through Google Search’s augmented reality feature as well as virtual reality. One of these ancient ancestors, who has asked to remain anonymous, has time-traveled 36,000 years to share what the cave was like back then. 

We began our journey to the big cave days ago. Today we arrive and settle near the stone arch that spans the river. We light a fire, signalling to our people up near the caves that we’re here. We’ve brought small stone tools with us to sew the arrowheads we use for hunting. Perhaps we’ll be able to trade them.

There’s plenty of moonlight, so once we’ve made camp I venture out, hiking up to the cave’s entrance to greet the others. The children are still awake, playing with their toys but also listening intently to the lions roaring in the distance. There used to be bears living here too, but they’re long gone.

The closer I get to its entrance, the more the dark cave seems to draw me in, so I light a torch and step inside. After a short walk, the fire illuminates where we—and those before us—have left our marks. Here, someone scraped the clay, exposed the limestone and painted their world, long before we arrived. My favorites are the horses—I think one is afraid, another is playing, and a third one, the curious one, has pricked up its ears inquiringly.

Near the familiar mammoth, a new image catches my eye—perhaps some of our young hunters have depicted this lion to celebrate their success.

The fresco is so enormous, it’s impossible to take it all in. I step back to try and comprehend its meaning. There are cave lions, reindeer and stags, all seeming to move in the play of light and shadow. Just a few lines, drawn by practiced hands, and somehow we have a masterpiece.

Then there are the handprints left by those who came before us. I stand on my toes and stretch to match my own hand to the imprints on the cold rock, and suddenly I feel compelled to leave my mark too. I’ve never been chosen as a painter, but I’m alone and feeling daring, so I dip my hand into the red paint that’s been left out, rise back to my toes, and add my handprint to the others on the wall. 

As it dries, I draw back and watch as the animals and the handprints fade into the darkness. Who knows how long they’ve all been here, and how long they’ll remain?

Another note from the editor: if you enjoyed hearing from our anonymous cave ancestor, check out the following images of the cave she described, or find out more in Google Arts & Culture’s latest exhibit “Chauvet: Meet our Ancestors.”



by Anonymous Cavewoman via The Keyword

Wednesday 26 February 2020

Google Translate adds five languages

Millions of people around the world use Google Translate, whether in a verbal conversation, or while navigating a menu or reading a webpage online. Translate learns from existing translations, which are most often found on the web. Languages without a lot of web content have traditionally been challenging to translate, but through advancements in our machine learning technology, coupled with active involvement of the Google Translate Community, we’ve added support for five languages: Kinyarwanda, Odia (Oriya), Tatar, Turkmen and Uyghur. These languages, spoken by more than 75 million people worldwide, are the first languages we’ve added to Google Translate in four years, and expand the capabilities of Google Translate to 108 languages.

Translate supports both text translation and website translation for each of these languages. In addition, Translate supports virtual keyboard input for Kinyarwanda, Tatar and Uyghur. Below you can see our team motto, “Enable everyone, everywhere to understand the world and express themselves across languages,” translated into the five new languages. 

Translate Mission.gif

If you speak any of these languages and are interested in helping, please join the Google Translate Community and improve our translations.


by Isaac Caswell via The Keyword

Meet the Doodle for Google guest judges

The 12th annual Doodle for Google competition is underway, and we’re asking students across the country to unleash their creativity and show us their interpretation of this year’s theme, “I show kindness by…”.  Submissions are due by March 13.

This year we’re excited to announce our panel of stellar guest judges who will help us choose the contest finalists and winners. They have each made showing kindness a guiding principle in their lives. Teacher of the year Rodney Robinson, works to create a positive environment and to empower his students. In 2015 he started teaching at Virgie Binford Education Center, a school inside the Richmond Juvenile Detention Center, in an effort to better understand and prevent students from entering the school-to-prison pipeline.

Joining Rodney as a judge is acclaimed author and illustrator Mari Andrew. Mari values optimism, resilience and vulnerability in her work and has inspired over 1 million devoted fans through her art and writing, where she beautifully covers these subjects. In her New York Times Bestseller book, “Am I There Yet?: The Loop-de-loop, Zigzagging Journey to Adulthood,” she uses poignant essays and illustrations to help her readers feel less alone as they experience the trials and tribulations of life. 

Last but certainly not least, the multifaceted entertainer and late-night host Lilly Singh will also join our guest judge panel. Lilly has amassed a global audience of millions through her social channels and work in entertainment—she uses her platform to uplift others. In 2017, UNICEF appointed Lilly as one of their Goodwill Ambassadors. She also created her #GirlLove initiative to inspire positivity among women and support each other's voices encouraging upward mobility.  

Kindness means something different to everyone, whether it’s starting a community garden, standing up for a friend or doing chores around the home—so it’s up to you how to interpret this year’s theme. 

 With Rodney, Mari and Lilly’s help, we’ll select five National Finalists who will win a $5,000 college scholarship and a trip to our Mountainview headquarters. One National Winner will receive: a  $30,000 college scholarship, a $50,000 technology package for their school or non-profit and their artwork featured on the Google homepage for a day. 

We can’t wait to see how you show kindness. Let’s get Doodling! 



by Jane WoodallBrand Studio via The Keyword

Continuing to grow and invest across America in 2020

Today I’m pleased to announce that Google will invest more than $10 billion in offices and data centers across the United States in 2020. 

Google has a presence in 26 states across the country and our new investments will be focused in 11 of them: Colorado, Georgia, Massachusetts, Nebraska, New York, Oklahoma, Ohio, Pennsylvania, Texas, Washington and California. 

Everywhere we invest, we strive to create meaningful opportunities for local communities. A powerful example is our data center in Pryor, a town in Mayes County, Oklahoma. Last year, I visited Pryor to announce a $600 million investment, our fourth expansion there since 2007. It felt like the whole community came out to welcome us, from small business owners to teachers to Google employees. Pryor Mayor Larry Lees told the crowd that Google’s investments have helped provide local schools with the resources they need—including the latest textbooks and STEM courses—to offer a world-class education. He talked about the small businesses we have helped train and the mentorship Googlers have provided to Pryor’s students. 

This is exactly the kind of difference we hope to make with our new office and data center projects in 2020. These investments will create thousands of jobs—including roles within Google, construction jobs in data centers and renewable energy facilities, and opportunities in local businesses in surrounding towns and communities. 

This effort builds on the momentum of the $13 billion investment in communities from South Carolina to Nevada we made in 2019. Combined with other R&D investments, Google’s parent company Alphabet was the largest investor in the U.S. last year, according to a reportfrom the Progressive Policy Institute.  

We look forward to continuing this progress in the year ahead. Here’s a look at our 2020 investments by region:

2020 investments by region

South

Google continues to invest in Atlanta, and we will be welcoming new engineering teams to our growing office there this year. We will also invest in expanded offices and data centers in Texas, Alabama, South Carolina, Virginia and Tennessee. Plus, we’ll open a Google Operations Center in Mississippi to improve our customer support for users and partners around the world. 

Breaking ground at new office development in Atlanta, in 2019

Breaking ground at our office development in Atlanta in 2019. We’re expanding our space in Atlanta this year.

Midwest 

We recently opened a new Google Cloud office in Chicago and expanded our office in Madison, Wisconsin. We’ll make additional investments in our offices in Detroit, open a new data center in Ohio, and complete the expansion of our data center in Iowa.

Ribbon cutting at our new Google Cloud office in Chicago, Ill., in 2019.

Ribbon cutting at our new Google Cloud office in Chicago in 2019.

Central 

In Colorado, we plan to double our workforce over the next two years, in part by expanding our presence in Boulder. We’ll also invest further in growing data centers in Nebraska and Oklahoma.

Sundar Pichai speaking at Google’s Mayes County, Okla., data center expansion event.

Google’s Mayes County, Oklahoma data center expansion event. 

East 

We’re opening our new Hudson Square campus in New York City, where we have the capacity to double our local workforce by 2028. We’re also expanding our office in Pittsburgh, and a bigger office in Cambridge, Massachusettes, is under development. 

West 

We are expanding our Google Cloud campus in Seattle and undertaking a major development in Kirkland to open later this year. We’re making office and data center investments in Oregon. In California, we continue to invest in new locations in the Bay Area and Los Angeles. 

We’ll also accelerate our work with businesses, governments, and community organizations to distribute the $1 billion we committed for Bay Area housing. In the first six months of this commitment, we’ve helped to create more than 380 new affordable housing units in the Bay Area, including an investment in a development focused on affordable and inclusive housing for adults with disabilities. There’s more to come in 2020.

In addition to these investments in infrastructure and jobs, we’ll also continue our work nationally with local startups, entrepreneurs and small business owners to help Americans access new digital opportunities. Already Grow with Google and Google for Startups have trained more than 4 million Americans in hundreds of communities across all 50 states. Looking ahead, we're especially excited about our work creating pathways to jobs in the fast-growing field of IT through our two Grow with Google certificate programs

Our growth is made possible only with the help of our local Googlers, partners and communities who have welcomed Google with open arms. Working together, we will continue to grow our economy, create good jobs for more Americans and make sure everyone can access the opportunities that technology creates.


by Sundar Pichai via The Keyword

Tuesday 25 February 2020

How we help Black-owned businesses grow their digital skills

Born on a cotton plantation in Louisiana in 1867, Sarah Breedlove faced many challenges as she sought to work her way out of poverty during a time of intense racial discrimination. Like many Black Americans, Sarah, who would later be known as Madam C.J. Walker, turned to entrepreneurship as a way to create her own opportunity and started a hair care line in 1906. She eventually grew that company into a hair and cosmetics empire, becoming the first Black female millionaire in the United States.

Today the number of Black-owned businesses is on the rise in the U.S., with Black women fueling much of that growth. Even so, Black entrepreneurs still face obstacles, including a lack of access to funding and digital tools. 

Google is committed to creating greater access to opportunities for these business owners. Last year, Google.org pledged$10 million to help underrepresented entrepreneurs start new businesses by providing access to training and capital. And we recently announced the Google for Startups Founders Academy, which will support underrepresented startup founders in Atlanta on topics such as sales, strategy, hiring and fundraising.

We’ve been working in communities across the country to provide free in-person workshops through our Grow with Google Digital Coaches program, which aims to help Black and Latino business owners become more digitally savvy and reach customers online. Since the program’s launch in 2017, our digital coaches have trained tens of thousands of business owners in cities across the country. 

One of those cities is Washington, D.C., which has long been home to a vibrant Black entrepreneurial community. Our local digital coach, Johnny Bailey, has trained thousands of local entrepreneurs,  including Sherika Wynter and Shallon Thomas, co-founders of T|W Lunch Tote, a startup that creates stylish and professional lunch bags. They knew that plenty of people were tired of carrying their lunches in paper or plastic bags, but struggled to find their customers. 

After attending Grow with Google workshops led by Johnny, Sherika and Shallon learned more effective ways to use online tools like Google Ads, Analytics and G Suite, and put that knowledge to work. Since then, their sales have grown by 55 percent and now they face a new challenge: keeping up with orders.

As we celebrate Black History Month, Grow with Google is hosting a Black Small Business Meetup in D.C. today, where we’ll be training entrepreneurs on how to use digital tools and hearing from Johnny and Sherika about how they grew their business. You can join us by tuning into the livestream or learn more about Digital Coaches.

We look forward to continuing to support business owners like Sherika and Shallon, who carry on the legacy of Madam C.J. Walker, and the many other entrepreneurs who came before them.



by Aisha TaylorGrow with Google via The Keyword

Make the most of Leap Day with the Google Assistant

How many times have you wished for an extra day or even just an extra hour to get things done or simply relax?. Lucky for us, we’re getting that extra day this year--Leap Day is this Saturday, February 29th. 


If you’re looking for things to do, here are 11 ways the Google Assistant and Nest can help you make the most out of your bonus day:


  1. Play your favorite television game show:Just say, “Hey Google, play Jeopardy” to test your knowledge.

  2. Explore new eats nearby:Ask your Assistant, “Hey Google, find a Moroccan restaurant nearby” to discover new places to try. And you can see how long it’ll take to walk to the restaurant by saying, “Hey Google, how long will it take to walk to [restaurant] near me?”

  3. Have a killer at-home sweat session: Enjoy your favorite YouTube fitness videos on your Smart Display, like Nest Hub and Nest Hub Max. Just say, “Hey Google, show me cardio workout videos.”

  4. Finally learn to cook that new recipe: “Hey Google, show me recipes for spanakopita.” And if you need help learning a new technique, like making homemade puff pastry, ask the Assistant on your Nest Hub Max to put on a YouTube video by saying “Hey Google, show me videos for how to make puff pastry dough.”

  5. Get started on that book you’ve been meaning to read: Curl up on the couch or go for a walk and ask your Assistant to read an audiobook on Google Play. Just make sure to log into your Google Play Books account and say, “Hey Google, read [audiobook title],” and you’ll hear a free sample if you don’t already own the audiobook.

  6. Pick up a new hobby:First, learn a bit about your chosen activity by saying “Hey Google, find a podcast about painting.” Then, find the supplies you’ll need to get started. Just ask, “Hey Google, where can I buy watercolors nearby?”

  7. Enjoy story time as a family:Just ask your Nest Mini, “Hey Google, let’s read along” to access great books from Disney and Little Golden Books, powered by Family Link. 

  8. Go see a movie:Say, “Hey Google, buy movie tickets” to see what movies are playing nearby. When you select a showtime that works best, the Assistant can then help complete your purchase in only a few steps with the help of Duplex technology.  

  9. Find local events:Ask your Assistant, “Hey Google, what events are happening today near Phoenix?” for ideas on what to do.

  10. Take a mini road trip: The Assistant can help you get things done in the car whether you’re using Google Maps for Android and iOS, Waze for Android, Android Auto, or through the car accessory Anker Roav Bolt. Try asking, “Hey Google, find the nearest gas station” when you need to refuel--or send text messages with your voice so you can keep your eyes on the road. 

  11. Catch up on a little R&R … uninterrupted: Silence calls and notifications on your phone or Nest devices by asking your Assistant, “Hey Google, silence my phone,” or “Hey Google, set the kitchen display to Do Not Disturb."


by Ashley Thompson via The Keyword

How Android helps you work smarter

Technology should be there to assist you at work by solving problems in new ways. Android is built to be helpful with smart features that speed up everyday tasks and make work more accessible. From better communication tools to time-saving tricks, here are some of the ways that Android can help you be more productive. 

Faster dialing with Click to Call

Need to make a call while working from your laptop? Instead of awkwardly glancing back and forth between your computer and phone to punch in the number, which can easily lead to a misdial, Click to Call does all the work at once.

With Click to Call, you can send a phone number from the Chrome browser on your computer to your Android phone. Just right-click on the number, select your Android device from the menu, and this will send a push notification to your phone. Then tap the notification and the  dial button to start the call. Make sure you’re signed in to sync on both devices.

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Make phone calls quickly with Click to Call.

Save time with Smart Reply

In Android 10, Smart Reply gives recommended actions based on the content of a message you receive. For example, if a colleague sends you the address of a client meeting, Android will pull up directions in Google Maps. Or if you receive a Hangouts Chat message with a link to a Google Doc, you can open it directly and start editing. Smart Reply works in messaging apps like Hangouts Chat, Messages, and many third-party apps such as Signal.

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Smart Reply sends you directly to just the right app.

Enhance communication with speech to text apps

Live Transcribe and Live Caption help you capture and follow conversations, presentations, or meetings. As part of Android’s accessibility suite of tools, Live Transcribe captions speech in real time on screen and, if you choose to, saves the transcriptions on your device for up to three days. The app can help the deaf people and people with hearing loss more easily participate in conversations. Additionally, for business meetings it can provide clarity in communicating when one or more of the participants are not native speakers to the language used in the conversation.

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Spoken words appear on your device with Live Transcribe.

Live Transcribe is available in the Play Store for all devices Android 5.0 and up. On Pixel 3 and Pixel 4 devices, the service can be enabled from the accessibility settings.

Live Caption, introduced in Android 10, automatically captions any media playing in real time on your device, even if you’re offline. It’s helpful for situations where you need to catch a company presentation or webinar, but it’s not convenient to play the audio because you don’t have headphones on you. Live Caption gives deaf people and people with hearing loss another accessibility tool for following along with a video conference or company presentation.

Live Caption is available on Pixel 3, Pixel 3a, and Pixel 4 devices running Android 10, and is coming to the Galaxy S20.

These are among the many ways Android is here to help and strives to provide new solutions for everything you need to get done throughout the day. Learn more about how Android is ready for work and transforming how businesses get things done.


by Fabien CardineauAndroid Enterprise via The Keyword

The new tool helping Asian newsrooms detect fake images

Journalists and fact-checkers face huge challenges in sorting accurate information from fast-spreading misinformation. But it’s not just about the words we read. Viral images and memes flood our feeds and chats, and often they’re out-of-context or fake. In Asia, where there are eight times more social media users than in North America, these issues are magnified.  


There are existing tools that Asian journalists can use to discover the origins and trustworthiness of news images, but they’re relatively old, inconsistent and for the most part only available on desktop. That’s a barrier for fact-checkers and journalists in countries where most people connect to the internet on their mobile. 


For the past two years, the Google News Initiative has worked with  journalists to identify manipulated images using technology. At the 2018 Trusted Media Summit in Singapore, a group of experts from Google, Storyful and the broader news industry joined a design sprint to develop a new tool, taking advantage of artificial intelligence and optimized for mobile. With support from the Google News Initiative, the GNI Cloud Program and volunteer Google engineers, the resulting prototype has now been developed into an app called Source, powered by Storyful

With the app now being used by journalists around the region, we asked Eamonn Kennedy, Storyful’s Chief Product Officer, to tell us a bit more. 


What does Storyful see as the challenges facing journalists and fact-checkers around the world and in Asia in particular?

[Eamonn Kennedy] Sharing on social often happens based on impulse rather than full analysis. Anybody can share a story with thousands of people before they even finish reading what is being said. Bad actors know this and bet on people’s emotions. They’re willing to exploit the free reach of social platforms and pollute conversations with false facts and narratives, including extremist content. For fact-checkers, that means any given conversation is vulnerable to lies and manipulation from anywhere in the world, at any time.

 

Can you tell us a bit about the process for developing Source, and how AI helped solve some of the problems?

[EK] At Storyful, we see old, inaccurate or modified images being reshared to push a misleading narrative in news cycles big and small. 

The common way of tackling this for journalists is to use reverse image search to prove that the image is old and has been re-used—but that has a couple of challenges. First, these repurposed images are frequently tampered with and the journalist needs to have the ability to identify manipulation so they get the best chance of finding the original.Second, search results are ordered by the most recent, where journalists tend to be interested in older results, so that means a lot of scrolling to find the original. 

Source uses Google's AI technology to give instant access to an image's public history, allowing you to sort, analyze and understand its provenance, including any manipulation. That’s already useful but it goes a step further. Source helps detect and translate text in images too, which is especially useful for journalists cataloguing or analyzing memes online.
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The Source app improves journalists’ ability to verify the origins or authenticity of a particular image and source how a meme evolved. 

How are newsrooms using Source and what are the plans for it in 2020?    

[EK] So far, 130 people from 17 different countries have used the app to check the provenance of images on social media, messaging apps and news sites. It’s been especially good to see that 30 percent of Source users are accessing the site on their mobile, and that our largest base of users is in India, where members of the Digital News Publishers Association—a coalition of leading media companies dedicated to fighting misinformation—have provided important feedback. 

Looking forward, we’ve been listening to fact-checkers as we think about how to build version two of the app. We know Source has been used to interrogate frames from a video, for example, which shows there’s potential to take it beyond just text and images. The ultimate aim would be to build a “toolbox” of public fact-checking resources, with Source at the center, using Google’s AI to support journalists around the world. 



by Irene Jay Liu via The Keyword

Monday 24 February 2020

Upholding the legacy of Black entrepreneurship in Atlanta

February is Black History Month across the U.S., but here in Atlanta, Black history is everywhere, year-round. Atlanta is the number one city for Black prosperity, and the country’s fourth-largest tech hub. As more than a quarter of Atlanta's tech workers are Black, it’s clear that our city’s startup scene is just the latest iteration of a long legacy of Black entrepreneurship. There's a spirit in the city that inspired the entrepreneurs of the past, and continues to attract tech talent today.

I was one of those entrepreneurs. When I founded my own startup, Partpic, I decided to do it not in Silicon Valley, where I had started my career, but in Atlanta. Partpic was acquired in 2016, but I opted to stay in Atlanta and continue to grow my roots in the tech and business community. It’s home now. In my new role as U.S. Head of Google for Startups, I’ll lead our continued support of Atlanta’s Black founders, beginning with a few exciting efforts:

Russell Center for Innovation

Along with our friends at Grow with Google, we’re partnering with the Russell Center for Innovation and Entrepreneurship (RCIE), an organization that helps black entrepreneurs and local business owners build, grow and create jobs. Our support will include mentorship, scholarships and funding three RCIE fellowships designed to help students learn and practice business firsthand. 

Collab Studio

Collab Studio—a resource center providing Black founders a safe space to learn and forge community in Atlanta—has joined the Google for Startups partner network. Our funding will help Collab Studio facilitate connections and technical resources so that 20 Black founders can prepare their businesses for the next stage of growth.

Atlanta Founders Academy

The Atlanta Founders Academy, modeled off last year's pop-up at our Atlanta offices, is coming this spring. Throughout the year, we’ll host a series of hands-on programs from Googlers, experts, and investors to support underrepresented Atlanta startup founders on topics such as sales, strategy, hiring and fundraising. Spearheading these efforts will be Googler and newly-minted Atlanta Advisor-in-Residence, Michelle Green, who has been helping Fortune 500 companies grow their business for more than a decade. Learn more about how to get involved in the Atlanta Founders Academy in this form.

As a Black woman, entrepreneur and Googler, I'm proud to be a part of the living, breathing history of Atlanta. Google’s focus on providing equitable access to information, networks, and capital for underrepresented startups speaks to a larger theme in tech and innovation today: Great ideas and startups can come from anywhere and anyone, and you don’t have to be based in Silicon Valley to be successful. We have an opportunity to highlight the work of startups here in Atlanta and in other regions that have been under-resourced for too long—and the great privilege of supporting Black founders and future history-makers.


by Jewel Burks via The Keyword

Working from home? Use these 6 tips for better video calls

In the life of a working mom, flexibility is key. And in the life of a sometimes-work-from-home working mom, technology is the reason I can be flexible. Sometimes my kid gets sick, or I need a plumber to come fix the toilet. I’m lucky to have a job that lets me work remotely, in an age where videoconferencing is an acceptable way of staying on track with the day’s meetings. 

But videoconferencing isn’t always easy. The kids climb on you, the dog barks, there’s background noise … you get the idea. I’ve had some embarrassing moments and made plenty of mistakes, but I’ve learned a few things along the way. Here are my tips for successful videoconferencing from home. (Got more tips? Mention @gsuite on Twitter.) 

Tip #1: Choose the right environment
When I want to talk through a complex issue or brainstorm ideas, video calls are more efficient than chat or email. They also help me get to know teammates in different time zones. But when you're on a call, give some thought to what’s around you, such as the backdrop (choose a plain wall, and avoid windows that will provide too much backlight), and if you have a laptop, put it somewhere steady. I once did an entire video call with my laptop on my … well, lap—and at the end the other participant told me that the subtle wobbling of the screen was extremely distracting.

Tip #2: Invite anyone, anytime
Videoconferencing doesn’t have to be scheduled; if you’re in the middle of a too-long email conversation, you can instantly set up a meeting and invite people within or outside of your organization to join. Hangouts Meet automatically creates international dial-in codes so people can call on the phone from anywhere, and you can invite people via a Calendar event, by email, or by phone. Check out our help center to get started.

Tip #3: Can’t hear? Turn on captions
If you’re in a loud place and don’t have super-fancy headphones, you can use Meet’s live caption feature to display captions in real time (just like closed captions on TV). Start here.

Tip #4: Presenting? Only share what you mean to share
Don’t you love that moment when you’re sharing your screen and then, suddenly, everyone on the call is reading your email? To make sure you only share what you mean to share, present one window (rather than your entire screen). Check it out.

Tip #5: Want to read the room? Change the screen layout
One of my favorite features in Meet is changing the layout of the video call. If someone’s showing slides, but there’s a lively discussion happening in the office, you can switch your layout to focus on the people in the office, rather than the presentation. Learn how.

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Tip #6: Be real
Everyone has a life outside of work. Depending on the culture of your workplace, it can be OK (even good) to show a little bit of the “real” life around you—like letting your kid wave to the camera or eating your lunch if you’ve been on nonstop calls all day. Showing a little bit of your life can foster deeper connections with coworkers and even create empathy for whatever you’re dealing with outside of work.

Got video tips of your own? We’d love to hear them—tweet us @gsuite.


by Alexa Schirtzinger via The Keyword

Friday 21 February 2020

Improved frequency management for Programmatic Guaranteed

Frequency management helps marketers and agency partners deliver a better user experience and reduce budget waste by controlling the number of times people see their ads. That’s why, when we introduced Programmatic Guaranteed in Display & Video 360 a few years ago, we gave you a way to manage ad frequency across these deals and your open auction buys together. Once you reached your frequency goal for a specific user across both buys, the open auction portion of the campaign would stop showing ads to that user. However, Programmatic Guaranteed would continue to serve ads to a user beyond your frequency goal until you reached the total number of impressions secured in the deal, consistent with a traditional reservation deal.

Now we’re improving how frequency management works for Programmatic Guaranteed deals in Display & Video 360. Once your overall campaign frequency goal has been reached for a user, whether via open auction, Programmatic Guaranteed, or a combination of the two, Display & Video 360 will attempt to stop showing more ads to that user from your Programmatic Guaranteed deals while still prioritizing and ensuring that they deliver the agreed number of impressions. This will further reduce overexposure, resulting in an even better experience for users and less waste for advertisers.

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With a frequency goal of five at the campaign level, both the open auction and Programmatic Guaranteed deal stopped showing ads to a user that had already seen the ad five times.

Keep your campaigns running longer

Managing frequency for your campaigns is especially important when you want to stay visible over an extended period of time. This was the case for Samsung when they launched the new Galaxy A6 in Indonesia. For new mobile phone launches, there may be a lot of initial interest, but it's hard to predict exactly when consumers will be ready to buy, so Samsung needed to stay top of mind for several weeks after launch. With traditional reservation campaigns, they could deliver the booked impressions very quickly, but were reaching some consumers too often, up to eight times per day, wasting budget and potentially harming their brand. When Samsung tested Programmatic Guaranteed with the improved frequency management, they were impressed with the results as they reduced the per-user daily exposure, their ads stayed visible for longer, and their total reach improved significantly.
With Programmatic Guaranteed with frequency management we were able to reach four times more unique consumers than traditional reservations Ratna Kemuning
Media Manager at Samsung Electronics Indonesia

Monitor efficiency gains in real-time

We're also introducing a new dashboard that shows you how many wasted impressions you are avoiding - and budget you are reinvesting to reach new users - for each Programmatic Guaranteed deal using Display & Video 360's frequency management tools. Having a real-time view of budget savings gives marketers and agency partners more control and precision in evaluating their campaign performance.


The new dashboard shows the increased effectiveness of consolidating deals in Display & Video 360. This creates a great opportunity to deliver better user experiences at scale and thus a solid basis for further investments in Programmatic Guaranteed. Sascha Dolling
Managing Partner Data Driven Marketing OMD Hamburg
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Display & Video 360’s new dashboard in the My Inventory tab shows budget savings reinvested and impressions passed due to frequency for each Programmatic Guaranteed deal.

You can also access the same information aggregated across multiple deals, by creating an offline report with the Programmatic Guaranteed savings template in the standard Display & Video 360 reporting.

If you want to get more control over ad frequency, set a frequency goal at the campaign level and all of the campaign’s insertion orders, including the ones with Programmatic Guaranteed deals, will take that goal into account. And once the campaign is running, you can easily see how the new feature is making the most of your budget with the new dashboard.


by Zinnia ZhengDisplay & Video 360 via The Keyword

How one Googler creates more than music at Carnival

While many Brazilians grow up celebrating Carnival, this wasn’t true for Christiane Silva Pinto. It wasn’t until college when she joined her first bateria that it became an incredibly important tradition to her. “When I was playing in college, I loved the music and practicing with the band, but I also loved that I got to know more about that culture I hadn’t been in touch with when I was a kid,” says Christiane, who played the drums in her college bateria, which is a Brazilian percussion band. 

“Some of the people who played with us had experience playing in the Carnival parades, and those stories were contagious.” Today, in addition to working as an Associate Product Marketing Manager for Google helping small and medium-sized businesses in Brazil, Christiane is part of a band that plays every year during the iconic Carnival in Sao Paulo, Brazil, where a sea of spectators gather every year. 

Carnival lasts for four days, and much of the celebration happens in the streets. While there are different traditions in different cities in Brazil, people in Sao Paulo enjoy parades, food and most importantly, music. Bands called blocos or bloquinhos (which include the traditional baterias along with other instruments as well as singing and dancing) set up temporary stages or hire trucks and offer free, wandering concerts.

In 2013, Christiane and her friends founded their first Carnival bloquinho and she was excited to see 30 people had turned up for their show. She would’ve never imagined that her band would become so popular that around 10,000 people would gather to watch them play, like they did for last year’s Carnival. In her bloco, where Christiane plays a kind of tambourine called tamborim and the snare drum; they play traditional Carnival songs, original pieces they’ve written and even reinterpret contemporary songs with Carnival rhythms from bands like Pink Floyd or Rage Against The Machine.

Aside from making music, Christiane sees carnival as an opportunity to unite Brazilians  and generate equality awareness, as well as connect with her African heritage. “We have a lot of inequality in Brazil. Most people are poor, and most of the poor people are Black. Race is very related to economy, and unfortunately you will probably see that during Carnival the white people are having fun and the Black people are working,” she says. 

In fact, in her bloquinho there are only two Black women, including Christiane. While the majority of Brazilians are Black, they’re hugely underrepresented, and she’s proud to bring her perspective to the celebration and give visibility to her culture and ancestors. 

Christiane also wants to empower women through Carnival. She recently joined a second bloquinho dedicated to empowering women through music and body positiveness. This bloco is exclusively for women, which is unusual; it was formed in 2015 by one of her friends after she was harassed during Carnival. “We founded a feminist bloco where women could come together to celebrate freedom, to be safe and to be able to express their bodies.” She’s also helping campaign local government to pass initiatives that protect women against harassment.   

Christiane’s dedication to Carnival began with her love of music, but through it she’s found a way to make underrepresented voices heard. “Many people say that things are so bad that they don’t understand how some people can still enjoy Carnival and forget about the country’s problems. But that’s the way people who don’t live Carnival think, because they don’t understand its culture. For me, it’s a way of cultural resistance.” she says. 

“Music is a powerful way to express your ideas and your values. Being able to create music is very beautiful and powerful. And for me, it’s priceless to keep my culture and my ancestors alive through Carnival.” 


by Christin Parcerisa via The Keyword

Alalaô! Keep up with Carnaval 2020 on Google News

Break out your costumes and strike a pose: Brazil’s Carnaval starts today and lasts through February 26th. The five-day festival, which traces its roots back to the early 1700s, is now one of the largest festivals in the world with thousands of parties and millions of people celebrating across Brazil’s biggest cities. Google News is here to help you keep up with the parades and stay safe.


When you search for Carnaval on desktop and mobile devices, you’ll see an interactive topic, which will keep you updated on breaking news, help plan your schedule with parade routes and lineups, and let you rock your best look with DIY videos for costumes and make-up. You can also follow Carnaval by tapping it’s star icon on the top right corner for quick access and to receive updates directly in your For You page. 


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With all the excitement also comes your safety, which is why we’ve partnered with the non-profit Think Olga to provide you with information about public safety resources and the contact information for theAssistance Center for Women in Situations of Violence and the military police. 


These features will be available across desktop, iOS and Android platforms in Brazilian Portuguese but accessible to you from anywhere in the world. 


Don’t miss a beat of the party with Google News, e se jogue na folia!


by Robb Wei via The Keyword