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Get more of the game in the NBA and Google Pixel Arena


The NBA Playoffs are back this Saturday, and we have a game-changing virtual experience to take the game you love to the next level. The NBA and Google Pixel Arena is a virtual space based on live in-game action where you can create, play, share and celebrate your 2022 NBA Playoffs skills.

Access the experience during halftime or between games via the NBA App — and keep tabs on all the action throughout the NBA Playoffs presented by Google Pixel, and NBA Finals presented by YouTube TV.

Once inside the Pixel Arena, pick a game to enter — including past games — and immerse yourself into a 3D virtual arena using your phone’s gyroscope to navigate around. You can even create your own avatars, and outfit them in your favorite team’s gear and accessories.

Phone screen showing 3D virtual locker room

The experience brings a whole new meaning to courtside. During half time and post-game, you can relive how top scorers and teams performed with a 3D shot recaps that map shots to the Pixel Arena court based on real-time NBA data from the first half of the game. Want to test your basketball trivia expertise? At halftime, challenge your NBA knowledge with game-specific trivia based on live NBA data feeds. With each game you attend, you have more opportunities to climb the leaderboard, create shareable content and unlock new levels and swag for your avatar.

  • Phone screen showing 3D shot recaps

    Enter the Pixel Arena during halftime of NBA Playoff games to show your team spirit with a personalized avatar, view 3D shot recaps and play trivia games based on live NBA game action.

  • Phone screen showing jumbotron with Halftime animation

    Enter the Pixel Arena during halftime of NBA Playoff games to show your team spirit with a personalized avatar, view 3D shot recaps and play trivia games based on live NBA game action.

  • Phone screen showing halftime trivia game

    Enter the Pixel Arena during halftime of NBA Playoff games to show your team spirit with a personalized avatar, view 3D shot recaps and play trivia games based on live NBA game action.

This is the first immersive experience jointly developed by Google and the NBA to connect fans to the game and each other during live games. And, staying true to our tagline “For all the fans,” the Pixel Arena will be available to everyone — regardless of what device or operating system you use.

We’ll see you in the Pixel Arena!


by Daryl ButlerU.S. Devices & Services Marketing via The Keyword

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