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Fitbit’s fall lineup: helping you live your healthiest life

Fitbit has always been focused on helping make everyone in the world healthier. Millions of people around the globe use Fitbit every day — from checking how well they slept to doing a workout or mindfulness session in our app. Today, I’m excited to share the next generation of Fitbit wearables that combine Fitbit’s health and wellness tools with the smarts of Google — Inspire 3, Versa 4 and Sense 2. These devices are even thinner and more comfortable, so you can wear them all day and night, and you don’t have to charge them every day.

Whether you're focused on improving your mental health, gearing up to run a marathon, or starting a new health and wellness routine, you have a range of easy-to-use devices to choose from. By giving you information about your body that otherwise wouldn’t be top of mind — like your resting heart rate, oxygen saturation (SpO2), sleep trends and body’s responses to stressors — you can better understand how to manage your holistic health. Here’s a look at how each device can fit your needs:

  • Inspire 3 is a fun, easy-to-use tracker that helps you stay on top of your health with 10 days of battery life. It’s a great entry-level device with a rich color display that can track important metrics at our most accessible price point.
  • Versa 4 is a fitness-focused smartwatch that offers over 40 exercise modes, real-time stats, built-in GPS and Active Zone Minutes, plus Premium features like Daily Readiness Score to help you reach your activity goals – all with 6 days of battery life in a thinner and lighter design.
  • Sense 2 is our most advanced health-focused smartwatch with more than six days of battery life that helps you manage stress and track your heart health with sensors that can detect signs of atrial fibrillation through our ECG app and PPG algorithm (both FDA cleared and CE marked), heart rate variability, skin temperature and more. It also includes our new Body Response sensor, which measures cEDA for all-day stress management.

Getting the most out of your Fitbit experience

Our newest offerings are just the start of how we can help you uncover information to improve your overall health and wellness. With the Fitbit app, you can stay motivated and on track with weekly and longitudinal stats about your activity, heart health, sleep and stress. Plus you can log your hydration, menstrual health, mood, nutrition and glucose levels all in one place. Seeing all of your metrics together can help you better understand how the actions you take each day can impact your well-being and make better decisions for your daily life.

You’ll also access important health features, including Irregular Heart Rhythm Notifications, which uses our photoplethysmography (PPG) sensor to assess your heart rhythm for signs of atrial fibrillation or AFib, for users 22 years or older with no known history of irregular heart rhythm. This feature has both FDA clearance and CE marking, and it’s compatible with a range of our heart-rate enabled devices.

Fitbit Premium, which is included with all new device purchases for six months, takes your experience even further with additions like Daily Readiness Score and Sleep Profile to dive deeper into your stats and progress, and over 1,000 workout and mindfulness sessions to keep your mind and body active.

Four screenshots of the Fitbit app left to right. The first is the main Today screen in the free app, showing a user’s daily stats in real-time, including a step count of 2,589, 1.3 miles traveled, 6 floors climbed, 15 Active Zone Minutes earned and 400 calories burned. The screen shows the user received a Sleep Score of 80. The second shows the Mindfulness tile in the free app experience, showing a user’s recent mindfulness activities. The third and fourth app screens showcase Fitbit Premium, including a summary of different features members get with the service, and a showcase of the Daily Readiness Score screen. The Daily Readiness screen shows a person’s readiness for exercise based on their data from the previous day.

The Fitbit app and Fitbit Premium give you essential insights, tools and motivation to help you reach your goals. The free Fitbit app brings together the stats on your wrist with tools for sleep tracking, stress management and more, to give a more complete picture of how it all fits together. With Fitbit Premium, you can take your Fitbit experience even further with features like Daily Readiness Score and Sleep Profile, more personalized insights, advanced analytics, and more than 1,000 workout and mindfulness sessions.

Experience Fitbit for yourself

Whether you’re just starting out or love to dig into health stats, we have a device to fit your needs. Don’t know which device is best for you? Take our quiz to find out. We’re confident you’ll find something that makes it easier than ever for you to put your health and wellness first and empower you to be your best self along the way.

Side-by-side photograph of Sense 2 in lunar white, Versa 4 in waterfall blue, Charge 5 in black, Luxe in lunar white, Inspire 3 in morning glow and Ace 3 in cosmic blue (from left-to-right).

by TJ VargheseProduct Management via The Keyword

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