Mentorship and support for Black and women founders

Women-led startups received just 2.3% of venture capital funding in 2020. The venture capital industry remains male-dominated, both among decision-makers and the entrepreneurs who are successful in their pitches for investment. For Black founders, the gap is even wider, with only 1.2% of VC funding in the U.S. going to Black-led startups in 2021.

Mentorship and access to resources are critical to closing the startup funding gap. To connect underrepresented founders to the right people and practices to help them grow, today we’re opening up applications for the Google for Startups Accelerator: Black Founders and Google for Startups Accelerator: Women Founders in North America. Applications are open now through July 28, 2022.

Google for Startups Accelerators are ten-week programs of intensive workshops and expert mentorship for revenue-generating tech startups. Founders receive virtual mentoring and technical support from Google engineers and external experts tailored to their business, without giving up equity in return.

To learn more about the impact of Google for Startups Accelerator mentorship on participating founders, we sat down with alumnae Ingrid Polini, cofounder and CEO of document management startup SAFETYDOCS Global, and Tiffany Whitlow, cofounder and Chief Development Officer of Acclinate, a digital health startup helping pharmaceutical companies diversify clinical trials by accessing and engaging communities of color. Ingrid was part of the 2021 Accelerator: Women Founders class, and Tiffany and her cofounder Del Smith were selected for both Accelerator: Black Founders and the Google for Startups Black Founders Fund in 2021.

What is one piece of advice you would share with founders who are considering applying for a Google for Startups Accelerator?

Ingrid: Be as open as you can about your business, so the team can really help you. Be present, participate and ask questions, because in the end, you’re applying your scarce time to it as a founder.

Tiffany: Go for it. The resources and ecosystem are invaluable.

Visit Google for Startups Accelerator: Black Founders and Google for Startups Accelerator: Women Founders to learn more about the programs, including details on how to apply.

by Ashley Francisco via The Keyword

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