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Highlights from the Google for Games Developer Summit

This week, we hosted the Google for Games Developer Summit, a free digital event for game developers, publishers and advertisers to come together globally. Though we couldn’t meet in person, we’re grateful for the chance to share our latest solutions for developers to create immersive and memorable gaming experiences for players everywhere.

All keynotes and sessions from the summit are available on demand. Here are a few things we discussed during our keynote sessions:

Easier game development on Android

The new Android Game Development Kit can help make game development easier while Play as you download and the new Reach and devices data and insights tool can help get your games running on more screens and drive your launch success on Google Play.

Graphic illustration with Android logo, games controller, and user interface.

Get the most out of your games on Stadia 

Bringing games to Stadia is now even easier. We revealed new initiatives coming soon that will maximize the return on launching Stadia titles, including an affiliate marketing program, sharing monthly Stadia Pro subscription revenue with partners and an updated revenue share split for new transactional games launching under the new Stadia terms.

Drive lasting business revenue and growth with Ads

This past year, we have seen more people than ever play online games, which means there’s a growth opportunity to build a more sustainable games business. Get players back to your game while focusing on profitability with target return on ad spend (tROAS) bidding for App campaigns for engagement, or maximize revenue within your game by using AdMob bidding.
Interface screenshot of target return on ad spend (tROAS) bidding for App campaigns for engagement.

tROAS bidding for App campaigns for engagement in Google Ads

Bring your game to global audiences with Google Cloud

With flexible, scalable gaming solutions like Open Saves, Google Cloud helps you serve great gaming experiences all over the world so you and your players can focus on the fun.

As more people turn to games both for entertainment and for connecting with friends and family, we’re inspired by how the gaming community thrived this past year. That’s why we’re more committed than ever to help take your games to the next level.


by Chris Luhur via The Keyword

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