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Showing posts from July, 2021

Quicksave: The latest from Google Play Pass

Google Play Pass helps you connect with awesome digital content: It’s your pass to hundreds of apps and games without ads and in-app purchases. We wanted to take another moment to spotlight a few of the games and developers we think you’ll enjoy. Dive into the newest games Tesla vs Lovecraft An epic showdown between man vs monsters. PRICE: $9.99 Free with Google Play Pass subscription Play as enigmatic inventor Nikola Tesla as you mow down nightmarish monsters from the mind of famed horror author H.P. Lovecraft. Delight Games (Premium Library) 70+ interactive volumes to immerse you in new worlds. PRICE: $29.99 Free with Google Play Pass subscription Enjoy a massive new trove of choose your own adventure stories that span every possible world from fantasy to mystery, horror, adventure and even some romance. WHO IS AWESOME Fall, chase and flip your way to victory in this two-directional platformer! PRICE: $0.99 Free with Google Play Pass su...

We’re here, we’re loud, we’re disabled and proud

I discovered Disability pride only after going to a youth Disability conference where I learned —  for the first time — how it felt to be a part of the majority in the room. Now I try to create that experience for more disabled people. In addition to my marketing role where I work on naming our products, I’m also a lead on Google’s Disability Alliance employee resource group that is made up of thousands of Googlers. As part of this community, we advocate, build awareness, and share advice around Disability topics with the goal of creating innovative and inclusive products, programs, and practices. We help people understand the larger Disability community’s principle of “Nothing about us without us”, and for any new product or program at Google, we encourage everyone to think about “Nothing without us at all.” Through building community and sharing our stories, we show that we can live full lives not despite our disabilities, but because we have accepted those disabilities wi...

Partnering with the NSF on a research institute for AI to improve elderly care

From the early days of the internet to the development of the Human Genome Project, U.S. government-funded R&D has yielded remarkable progress for society, and today it is an important engine for AI research. That’s why, last year, we were proud to announce our partnership with the U.S. National Science Foundation (NSF) to provide $5M to support the establishment of national research institutes working in the area of Human-AI Interaction and Collaboration (HAIC). This partnership—which is part of a more than $300M NSF investment in AI Research Institutes—will create vibrant research centers across the U.S. to advance how people and AI collaborate through speech, text, gestures, and more. It also builds on our partnership with the NSF  on next generation networks, and our AI research collaborations with U.S. federal agencies on weather modeling , robust AI systems , whale population monitoring , and more.  Today, we are delighted to share that NSF has selected the A...

New reach and frequency metrics in Display & Video 360

Earlier this week, we announced new ways to help you easily capture connected TV and audio streamers' attention and understand what drives them to become customers. To deliver a consistent user experience across these new channels and more established ones, it’s critical to control the overall number of times people see your ads. Effective cross-channel frequency management can also reduce budget waste and help you make every ad dollar count. On average, we found that customers see a 6% reach gain when managing frequency in Display & Video 360. But beyond averages, we heard that you needed a personalized assessment of the impact of cross-channel frequency management solutions on a campaign-by-campaign basis. We’re introducing two new tools that help you appraise the benefits of your own cross-channel frequency management strategy on an ongoing basis and at no cost. Quantify the reach impact of cross-channel frequency management First, we’re adding a ...

Helping site owners manage consent in AdSense

Privacy regulations like the European General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) are an important part of privacy-first advertising. But navigating privacy regulations can be complex if you can’t dedicate resources to meet the varying regulatory requirements across the globe.   The process of consent management often entails: Notifying site visitors on how their data is being used Enabling site visitors to provide consent or manage their data preferences Communicating those preferences to advertising partners, so that they’re respected To help you gather and manage user consent for GDPR and opt-out requests for CCPA, we’ve launched new consent management features directly in AdSense Auto ads . These features offer an easy way for you to communicate with your site visitors, providing them an opportunity to manage their data and privacy preferences. This also gives you the ability to gather consent for advertising p...

Google interns take on 2021

When I applied to be an intern at Google, I didn’t know what I wanted to do. But I knew what I was hoping for: a collaborative culture, to work on interesting new technology, and, of course, one of those colorful propeller hats.  Still, I had no idea what part of the company I should work in, and I was worried about completing an entire internship remotely from my bedroom. I eventually was placed on the Global Communications and Public Affairs team — a specialty that was new to me. All my anxieties disintegrated when I met the Googlers who guided me through the internship process. I was welcomed onto a team that didn’t expect me to have everything figured out. They just wanted to support me. During my internship, I’ve been encouraged to ask questions and given the resources to explore what interests me. Google is focused on continuous learning, and its internships are no exception. I may spend my morning interviewing a team lead about a product launch, followed by a coffee chat...

Audience Explorer unlocks first-party data insights

If you’re hoping to attract new advertisers and earn the most value from your first-party data, it’s critical to explain what makes your audiences special. But it often takes technical skills or data expertise to develop insights that add order and meaning to your data.  To help simplify this process and increase the value of publishers’ first-party data, in the coming weeks we’ll be launching Audience Explorer for partners using Google Ad Manager's Audience Solutions — a suite of premium features that enable publishers to ingest, build, activate and now analyze first-party audience segments within the platform.  Audience Explorer was built to help publishers better understand and activate their first-party audience data. Without needing advanced tools or technical capabilities, publishers will be able to analyze their audience segments, develop enhanced narratives about their data and optimize their monetization strategies for both reservation and Programmatic Direct dea...

Pharaoh's Conclave levels up opportunity in gaming

It’s far from just fun and (video) games:  esports is a rapidly-growing $1.5 billion industry. In 2020 alone, there was a 70% increase in the number of eSports viewers in the U.S., and it’s expected to total 474 million viewers by the end of this year. There are a range of lucrative careers in the competitive video gaming industry:  professional player, announcer, coach, tournament organizer and game developer and designer, just to name a few. But not everyone is exposed to these opportunities.  As a lifelong gaming enthusiast and an educator with a PhD in computer science, I was concerned that Black and Brown school-aged kids and older youth weren’t being drawn to work in technology in general and esports in particular. While Black and Latinx youth in the U.S. spend more time per day on both mobile and console games than white youth, they make up less than 6% of the professional video game industry as adults. So my husband, Erich, and I founded Pharaoh's Conclave (P...

New support for Southeast Asia’s COVID-19 response

In many parts of Southeast Asia and beyond, the impact of COVID-19 remains severe. More than 18 months after the virus first began spreading, high caseloads and new variants are putting pressure on health systems. It’s a difficult time for people across the region, and heartbreaking for those who’ve lost loved ones.   Vaccines offer a path to stability and recovery, and Google is working closely with governments, health authorities and nonprofits as inoculation programs roll out. But there’s also an urgent need for the equipment that health workers depend on as they battle the pandemic and care for patients on the front lines.  Today, through our philanthropic arm, Google.org, we’re announcing a new, $2.5 million grant to help UNICEF and the International Federation of Red Cross and Red Crescent Societies (IFRC) — as well as partners on the ground — scale up the COVID-19 response in Indonesia, Malaysia, Thailand, Vietnam, the Philippines and Pakistan.This will pr...

Expanding our cloud infrastructure to support Australia’s digital future

Even pre-pandemic, the adoption of cloud services was on the rise as organisations looked to drive digital transformation for business resilience and innovation. The impact of COVID-19 has only served to accelerate this momentum. As we continue to support the digital future of businesses, we are launching our second Australian Cloud region in Melbourne, Victoria.  In 2017 we launched our first Cloud region in Sydney and, since then, we have continued to invest and expand across Australia in an effort to support the digital future of businesses. According to AlphaBeta , Google Cloud delivers almost AU$3.2 billion in annual gross benefits to business and consumers in Australia, including AU$686 million to our customers and AU$698 million to our partners. The Melbourne Cloud region represents one part of our continued expansion in cloud infrastructure to support Australia’s digital future, and is a strong reflection of our commitment to enabling our Cloud customers and partners to...

A shared responsibility for quality journalism

Today we are publishing a paper that draws from our decades-long experience working with news publishers and journalists. It offers some ideas for constructive paths forward to foster the sustainability of the quality journalism that informs and strengthens communities, and elevates the essential stories in our lives. This paper includes possible areas for public policy support, such as incentive structures, innovation programs and projects to share best practices. While this is by no means an exhaustive list of ideas, we are publishing it to contribute to the wider discussion. Supporting journalism has always been important to Google . As a company whose mission focuses on access to information, and whose success depends in large part on having a diverse open ecosystem of quality information, we are committed to helping find a path to a sustainable future for journalism. It's why 20 years ago, we built Google News to help connect people to stories that impact their daily lives...

Vaccines and our return-to-office plans

Sundar sent the following email to Google employees earlier this morning. The email has been edited to remove internal links.  Hi everyone, I hope you are all taking good care. Since the beginning of the pandemic, we’ve put the wellbeing of our Google community front and center. We’ve done this while also taking care of our customers and partners, launching over 200 new products and features to help people and businesses navigate this difficult time.  In March of 2020, we made the early decision to send employees home to slow down the spread of COVID. Since then, we’ve extended our Carer’s Leave coverage to help employees care for loved ones. We’ve continued to cover the full wages of on campus workers who couldn't perform their jobs because of office closures. And, we’ve made sure that Googlers and our extended workforce have access to vaccines as soon as they are available locally. Additionally, thanks to the generosity of Googlers and support from Google.org, we've hel...

Using AI to map Africa’s buildings

Between 2020 and 2050, Africa’s population is expected to double , adding 950 million more people to its urban areas alone. However, according to 2018 figures, a scarcity of affordable housing in many African cities has forced over half of the city dwellers in Sub-Saharan Africa to live in informal settlements. And in rural areas, many also occupy makeshift structures due to widespread poverty. These shelters have remained largely undetectable using traditional monitoring tools. Machine learning, computer vision and remote sensing have come some way in recognizing buildings and roads, but when it comes to denser neighborhoods, it becomes much harder to distinguish small and makeshift buildings.  Why is this an issue? Because when preparing a humanitarian response, forecasting transportation needs, or planning basic services, being able to accurately map the built environment - which allows us to ascertain population density - is absolutely key. Enter Google’s Open Buildings ...

One engineer’s tips for getting into Google

Welcome to the latest edition of “My Path to Google,” where we talk to Googlers, interns and alumni about how they got to Google, what their roles are like and even some tips on how to prepare for interviews. Today we spoke with Akash Mukherjee, a Security Engineer at our Mountain View office, about what makes his work challenging and exciting. What do you do at Google? I’m a Security Engineer on the Chrome Browser Core Infrastructure team. My team makes sure that the infrastructure used to build and ship Chrome to billions of users is secure. We build tools to make it easy for secure development practice across Chrome. One cool part of this work is that we not only support Google’s internal developer community but also open source contributors. What’s a typical workday like for you?  Most of my day involves designing and building out tools, so a lot of writing code and design docs. I’d say I spend 15% of my time syncing with colleagues on updates for ongoing projects. I’m...

Italy’s capital of culture: Parma

The cultural scope of the beautiful Italian Peninsula never ceases to amaze people all over the world. But the possibility of getting to know the traditions and peculiarities of many Italian gems has been drastically reduced since the pandemic hit. Among such treasures is Parma, a delicate city set in the very heart of Italy. Beyond being the capital of iconic food such as Parmigiano and Prosciutto, Parma is a city of incredible cultural heritage that gained the prestigious title of “ Italian Capital of Culture for the year 2020 ” but had to put a year-long calendar of events on hold due to the pandemic.  Eighteen months later, the city is ready to celebrate its cultural heritage with the world on Google Arts & Culture . The collaboration between the Municipality of Parma and Google brought online the work of 33 institutional partners in the Parma area , including over 17,000 images from the archives of the municipal museums, 30 places digitized with Street View and much mo...