Retailers have played a vital role in Asia Pacific’s response to COVID-19, battling through a tough economic environment while serving their customers and communities, providing essential products and services, and supporting jobs. As more of the region’s businesses turn to ecommerce, we’ve been focused on supporting them in every way we can —including helping retailers list their products online for free. We’ve been doing this in India and Indonesia since 2019, and now we’re extending similar support across the broader region: making it free for merchants in Asia Pacific to list their products on the Google Shopping tab. For retailers, this change means free exposure to millions of people who come to Google every day for their shopping needs, regardless of whether they advertise on Google. For shoppers, it means more products from more stores, discoverable through the Google Shopping tab. For advertisers, it means paid campaigns can now be augmented with free ...
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