When the COVID-19 pandemic hit, Mohd Zaid, from Kajang, Malaysia, felt the pressure of providing for his family in an uncertain environment. To bring in some extra income, he turned first to one of his personal passions — making soy wax candles infused with scented oils — and then he turned to the internet. After learning digital marketing skills through a Grow with Google course, Zaid was able to go beyond word-of-mouth sales and promote his candles online through Google Ads and Search. His revenue jumped 70%. Zaid is one of a growing number of Malaysian entrepreneurs embracing a more digital economy. Technology has helped Malaysians through the economic effects of the pandemic, enabling people across the country to work, learn and run their businesses in new ways. According to the latest eConomy Southeast Asia report, 81% of all Malaysian internet users now use digital services — including three million people who’ve become new ‘digital consumers’ since the pandemic began. And bu...
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