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More people than ever before are purchasing goods and services online, bringing new opportunities for businesses to reach a growing base of customers. At the same time, restrictions around cookies and identifiers are changing the ways businesses understand the customer journey.  We’ve heard from businesses that they need new, easy-to-use solutions to keep pace with these industry changes, especially solutions that will continue to provide critical insights on campaign performance, while maintaining user privacy. At Google Marketing Livestream , we shared our belief that it’s possible to improve privacy while still delivering business results and highlighted a few solutions that help. For example, Consent Mode lets advertisers customize how Google tags behave before and after users make their consent decisions. Consent Mode also informs conversion modeling to help bridge any measurement gaps that may occur due to cookie consent choices. Our customers have shared with u...

The COVID-19 recovery process will vary by country, region and business sector, but the transformation will have an impact on all of us. Google is committed to providing economic relief and supporting the pandemic recovery efforts, which is why we’re working to provide accurate vaccine information and increasing vaccine access to people around the world , with a particular focus on countries that are continuing to experience the pandemic most intensely. We’ve also been focused on how our products can help make things easier for people during this difficult time. Last year, we revamped our roadmap with simple, helpful solutions like curbside pickup for Local Inventory Ads  and booking services directly in Search results through Local Services Ads . In 2021 we’re continuing to fine-tune our products to help advertisers connect with consumers even as the world around us keeps changing. Join us today at Google Marketing Livestream 2021 at 8 a.m. PT / 11 a.m. ET to learn more — in...

There are now over one billion shopping sessions happening across Google every day. More consumers are shopping online than ever before, and they’re meeting a brand-new generation of digital-first retailers, each with their own unique products, stories and values to share. At Google, we’re working on more ways to bridge the connection between retailers and consumers, so that retailers can build direct and lasting relationships with their customers.  Last week at Google I/O, we announced a new Shopify integration , and today, we’re sharing that retailers on WooCommerce , GoDaddy and Square will soon be able to integrate with Google easily and for free . This open ecosystem approach means that retailers will have even more ways to get discovered across Google, and shoppers will have even more choice. As this generational shift to e-commerce accelerates, having a digital presence is just the minimum — it’s now imperative for you as a retailer to stand out and speak directly to y...

By 2024, mobile workers (employees who use mobile devices like smartphones and tablets for work) will account for over 60% of the total U.S. workforce, according to research from IDC . A large percentage of the mobile workforce will continue to work from home even as the mandatory COVID-19 pandemic restrictions and closures are lifted. With the increase of workers at home, and a large number of companies announcing hybrid work plans , employees are increasingly juggling work and personal life on a single device. Many are struggling to find the right balance between creating separation of work-life balance and maintaining privacy. As researchers on the Android Enterprise team, we are always curious about the various needs and expectations of mobile employees who use their smartphones for both work and personal purposes. So we began a research project to understand the elements that comprise the ideal smartphone experience.  Our qualitative research shed light on the import...

Since the Google News Initiative was created in 2018, we have strived to meet publishers wherever they are in their digital evolution. We’ve worked with thousands of publishers on specific business challenges, like digital subscriptions and advertising revenue, and provided tools like News Consumer Insights to help publishers grow their online audiences. In 2020, we launched the GNI Digital Growth Program , a free initiative aimed at empowering small and mid-sized global news publishers to grow their businesses online.  We’ve learned over the years that the shift to digital doesn’t happen overnight, so we shaped the Digital Growth Program to provide multiple entry points to support publishers' digital transformation, wherever they may be in the process. This includes live workshops and expert panels where participants can learn from various subject-matter experts and ask questions, interactive exercises that provide personalized recommendations, playbooks that dive deep into...

This bulletin includes coordinated influence operation campaigns terminated on our platforms in Q2 2021. It was last updated on May 26, 2021. April We terminated 3 YouTube channels as part of our investigation into coordinated influence operations linked to El Salvador. This campaign uploaded content in Spanish focusing on a mayoral race in the Santa Tecla municipality. Our findings are similar to findings reported by Facebook. We terminated 43 YouTube channels as part of our investigation into coordinated influence operations linked to Albania. This campaign uploaded content in Farsi that was critical of Iran’s government and supportive of Mojahedin-e Khalq. Our findings are similar to findings reported by Facebook. We terminated 728 YouTube channels as part of our ongoing investigation into coordinated influence operations linked to China. These channels mostly uploaded spammy content in Chinese about music, entertainment, and lifestyle. A very small subset uploaded ...

Studies show that regularly writing down your thoughts and feelings can improve your mental, emotional and physical health. Despite all of journaling’s benefits, it can feel like an insurmountable challenge.  While writing by hand is therapeutic for some, many may find it uncomfortable and tiring. Others may find an inventive way to leverage Google Doc, Keep, or Sheets to log their thoughts, but these tools are not optimized for the struggling journaler. In reality, the challenge may not be journaling itself but creating and customizing a routine that helps you get into a rhythm and document your day in the ways most useful to you. A few months ago, I decided to put this theory to the test by building my own journaling app in AppSheet , Google Cloud’s no-code application development platform. It lets me customize my journaling experience the way I want, I was able to build the app without writing any code, and it’s been extremely useful. The journaling app, built w...

Last August — for the first time in my life — I had the opportunity to do something that people do every day. I called my son. “Dad, do you realize this is the first time we’ve talked on the phone?” said my 23-year-old son Harry who lives in Hong Kong. Since birth, I’ve been profoundly deaf. In my daily life, I rely on captions and lip-reading for communication. Until recently, I haven’t been able to simply pick up the phone to chat with someone because I didn’t have a way to caption what they were saying. But Live Caption on the Google Pixel changed all of this. Thanks to this feature, when Harry spoke his words were instantly converted to text. I was able to simultaneously read what Harry was saying and respond to him in a way that was natural and fluid.   Since the first call with my son, I’ve called my bank manager, handyman, colleagues, family and friends. I even used Live Caption on a recent call with my doctor who noted that “it worked extremely well.” And last wee...

Last year, I saw COVID-19 impact the lives of some of the strongest people I know because of their race, class and zip code — especially in my hard-hit hometown of Detroit. But I wasn’t the only one who witnessed this. We’ve all heard how the pandemic has affected vulnerable communities across the country due to structural and long-standing health inequities . Even so, there was no central resource to help consolidate, visualize and understand the data on a national scale.  Over the past year a team of Google.org Fellows and I worked with the Satcher Health Leadership Institute at Morehouse School of Medicine and a multi-disciplinary Health Equity Taskforce to understand COVID-19 health inequities. Today, we released The Health Equity Tracker (HET) , a publicly available data platform that visually displays and contextualizes the health disparities facing communities of color throughout the U.S. With $1.5 million of Google.org grant funding and over 15,000 pro bono hours d...

Since 2015, dozens of Street View cars outfitted with pollution sensors have been cruising the roads to track air quality in cities all over the world — from Oakland to Sydney. Over the past six years, these cars have collected more than 100 million street-by-street air quality measurements, all for Project Air View — our effort to bring detailed air quality maps to scientists, policymakers and everyday people. These hyperlocal air quality measurements are helping governments and communities make more informed choices about changes that can help city residents breathe cleaner air. In celebration of EU Green Week next week, we are sharing a new air quality map for Copenhagen and recently started working with the City of Dublin to collect air quality measurements with Aclima technology in our first-ever, all-electric Street View car. This is all part of Google’s Environmental Insights Explorer (EIE), our free tool that provides thousands of cities with actionable data and insights...

Today, we’re launching U.K.-wide Google Career Certificates in partnership with the Department for Work and Pensions (DWP).  With people in the U.K. gaining the opportunity to explore new freedoms each week, we know that many people, through both necessity and personal drive, are looking for ways to grow skill sets to prepare for the jobs of the present and the future.  Technology and automation were already fundamentally changing the way we work, a trend only accelerated by the additional upheaval of jobs markets due to the pandemic. In fact, research conducted by Google and The McKinsey Global Institute before COVID-19 shows that, to ensure job creation, more than 90 million workers may need to develop significant new skills by 2030. Our Search data in the U.K. suggests we’re already looking to get ahead of this with an increase in Searches for ‘information technology online course’ up 780%, ‘business management course online’ up 296% and ‘online courses with certifica...

Train stations are often busy, bustling places. Whether you’re reaching your final stop or catching a connection, finding your way through a complex or crowded station can be daunting. And for people traveling with wheelchairs, luggage, prams or crutches, there are even more factors to juggle. In 2018, we brought wheelchair accessible routes to Sydney and other cities around the world. To build on this, we’ve been working with Transport for NSW to help people map out each stage of the journey inside the station.  To help people map out their journeys ahead of time, we’re launching indoor Street View imagery for 130 train stations and a dozen metro stations in Sydney. Starting today, you’ll be able to virtually navigate interactive, panoramic imagery inside Sydney stations, so you’ll know your way when you get there. You can also enjoy the rich history and beauty of many stations, from heritage listed St James Station , to the stunning views of Circular Quay and Milsons P...

Africa is home to more than 1.5 billion people, and each country, community and person has an incredible story to tell. Through the power of technology, artists and cultural institutions are using online platforms to share their stories and engage with new audiences. This year, we’re hosting the Africa Day Benefit Concert in collaboration with MTV Base Africa and Idris Elba. We invite you to tune in at 7 PM CAT this evening to experience a musical homage to this amazing continent, and its next generation of pop stars making headlines across the world. The concert is the culmination of Africa Month, which we’ve celebrated through YouTube Music and Google Arts & Culture. We’ve hosted a live performance by Sauti Sol , a talk on the Leading Women in Music , and the launch of the project Èkó for Show: Explore Lagos . Music unites Africa, and we hope the concert tonight will bring Africans and people from other parts of the world together to celebrate the continent's roo...