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Join us at advanced TV events this fall

The TV industry is steadily embracing digital as people consume more live, linear, and on-demand content across all screens. This presents both exciting opportunities and interesting challenges as we navigate this new space and build for the future of the TV experience. As part of this shift, we recently announced Google Ad Manager’s advanced TV solutions to help our partners deliver seamless, personalized, and measurable commercial experiences everywhere audiences are watching.


This fall, alongside several of our partners, we’re participating in two events to share how we’re bringing the power of digital to advanced TV: the National Association of Broadcasters (NAB) Show in New York and TV Week New York City. These forums are some of the best places to learn about industry trends, new technologies, and how to provide high-quality experiences as the TV landscape evolves.


We hope you’ll join us at these events to learn more about how we’re reimagining the commercial break and taking television into the future with our partners.


National Association of Broadcasters Show: 

The NAB comes to the Javits Convention Center in New York City from October 17 - 18 and features three Google Ad Manager sessions at its Streaming Summit.


Wednesday, October 17

2:30 PM: Bringing Addressability to Every Screen Including Linear Television

3:15 PM: Best Practices for Deploying Server Side Ad Insertion


Thursday, October 18

10:15 AM: Monetizing Video Content Direct-to-Consumer


NYC TV Week:

TV Week returns to New York City on October 29 - November 1, bringing together leaders across broadcast, cable, advertising and technology to discuss emerging trends in the TV industry. You can find Google Ad Manager sessions at the Advanced Advertising Summit and Next TV Summit.


Thursday, November 1 - Advanced Advertising Summit

9:10 AM: Keynote: Embracing an advanced TV Future

https://ift.tt/2C7kfGG

3:20 PM:  Reality-Check Roundtable: Cross-Channel Ad Planning/Buying/Selling


Thursday, November 1 - Next TV Summit

2:15 PM: Keynote: Delivering a Premium Viewership Experience

3:45 PM: Panel: Marketing & Advertising Trends in Video Consumption & Advertising


We’re excited to share insights into the future of advanced TV at these events, and we hope to see you there. Learn more about the NAB Show NY and NYC TV Week.



by via The Keyword

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