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This week, European and US leaders will convene the first meetings of the Trade and Technology Council (TTC) with the goal of renewing a transatlantic dialogue on critical global challenges and strengthening technological cooperation. As I recently wrote , we strongly support the goals of the Council and believe closer cooperation on digital, trade and economic policy will help achieve shared goals – overcoming the pandemic, achieving an equitable economic recovery, promoting the responsible use of technology, and advancing democratic norms. The TTC has a wide-ranging agenda, with ten working groups covering a broad array of topics. While it is encouraging that both sides have agreed that all issues should be on the table, the long-term success of the forum will depend on the parties focusing and making progress on the most critical ones. To that end, here are a few that we think merit serious attention: Transatlantic regulatory principles: The digital economy and the mill...

Advertising technology (or ‘ad tech’ as it’s known) is helping support our digital economy and has given Australian businesses and publishers new ways to reach their customers and grow their audiences online.  The innovation of technologies like ad tech has provided a lifeline for many businesses during the pandemic, and an online ecosystem for businesses to compete and thrive. While our global, national and local economies continue to experience considerable impacts from COVID-19, we know that many businesses are looking to recover — and for many, that recovery will be enabled by digital technologies.  New research from PwC Australia , commissioned by Google Australia, has identified the way in which ad tech services have led to job creation and helped small businesses to grow and reach a global audience. And while the economic benefits are clear, the ad tech industry remains largely misunderstood, perhaps due to how dynamic and multifaceted it is. We want to play a part...

Just got the new iPhone 13? Check out these tips to help you bring the best of Google to iOS. Personalize your Home Screen We know how important it is to get your Home Screen just right — and you can personalize it with our selection of widgets. With the right combination, you’ll never even have to leave your Home Screen to catch up on the latest. For example, you can search the web, keep an eye on your commute, review your latest workout, and rock out to your favorite playlist all at once with our Google app, Google Maps, Google Fit and YouTube Music widgets. Catch up with your favorite widgets as part of your morning routine. Or if you have a busy work day ahead, you can choose to keep your Google Calendar, Gmail and Google Drive widgets front and center — plus any other apps you need to stay focused. Create your own personal workspace.  Starting a new school year? There are also plenty of widgets to help you have a productive day of studyi...

A picture is worth a thousand words, as the saying goes. And that’s definitely true online, where often we choose a single picture to represent our digital identities. On Google, a single image acts as a reflection of you across a variety of products, like when you send an email, write a comment on a document  or share your location with your family on Maps.  Of course, people have different preferences of how they want to be represented digitally. Some prefer a photo of themselves, others might select a pet, and there are those who choose an object that might show a hobby or causes they support. But for some people, there isn’t an option that’s a good fit for them. Access to technology, social context or privacy concerns might prevent them from using an actual photo as a profile picture. To give everyone more safe, creative and personalized options for profile pictures, we are introducing new Google Illustrations. Google Illustrations are a collection of customizable imag...

In the face of a changing privacy landscape, marketers need new measurement approaches that meet their objectives and put users first. This is why we’ve invested in new tools to help you future-proof your measurement. One critical tool is machine learning, which can be used to fill the gaps in observed data and unlock new insights into consumer behavior. For example, conversion modeling powered by machine learning allows you to preserve measurement even when cookies or other identifiers aren’t present. Data-driven attribution in Google Ads takes this a step further. It uses advanced machine learning to more accurately understand how each marketing touchpoint contributed to a conversion, all while respecting user privacy.  As the industry continues to evolve, last-click attribution will increasingly fall short of advertisers’ needs. The most successful marketers will switch to a data-driven approach. While Google Ads offers data-driven attribution, some advertisers haven’t be...

Every year, for over 12 centuries, thousands of people have gone on pilgrimage on the Camino de Santiago trail from various parts of the world to arrive at the cathedral of Santiago de Compostela. In a unique natural and cultural setting that amazes pilgrims with every step they take, the Camino has been and continues to be the oldest, most widely used and most famous pilgrimage route in Europe. Today the ‘¡Buen Camino! project —  a virtual pilgrimage along the Camino de Santiago —   invites everyone to explore its most emblematic routes, the cultural, natural and architectural wonders, and the stories of the people who bring it to life. The project was created by the Regional Government of Galicia and Google Arts & Culture, in collaboration with the Regional Government of Aragon, Santiago Cathedral Foundation and the Spanish Federation of Associations of Friends of the Way of Saint James.  Thanks to over 100 online exhibitions, more than 4,700 photographs and vi...

Google is expanding its investment in news in Ireland. We’ve signed agreements with seven Irish publishers to bring Google News Showcase, our new product experience and licensing program for news, to Ireland. We plan to roll out News Showcase to readers across the country in the coming months.  Supported by our $1 billion global investment in news , Google News Showcase gives news publishers a new way to curate their high-quality content on Google’s News and Discover platforms, connecting their readers with the news that matters to them and giving them a deeper storytelling experience.   In Ireland, Google has signed partnerships with publishers including regional publishing group Celtic Media , national media consortium The Irish Times Group and online publisher Journal Media , covering almost 40 publications and a mix of local, regional and national news organizations from across the country.  “The Irish Times’ agreement with Google News Showcase is a welcome...