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Mobile apps have transformed the way people engage with the world. From gaming, to ride sharing, to messaging, apps enrich the lives of billions — and are often funded by ads. Ads help make content available to everyone, creating a more diverse ecosystem of apps for people to enjoy. But one of the biggest threats to ad-supported content is ad fraud, a pervasive issue for users, developers, and advertisers alike.  For over 20 years, Google has been heavily investing in creating a healthier ads ecosystem that generates value fairly, for everyone involved. In 2019, we delivered on key initiatives to protect advertisers, publishers, and users.  Protected advertiser spend by reducing ad fraud: Google blacklisted numerous bad actors that were found to be committing large scale invalid traffic and ad fraud, which violates Google policies. In 2019 Google removed tens of thousands of apps and developers that were found to be in violation of our policies, from both AdMob...

Just because people use their phones at work, doesn’t mean they should have to sacrifice their privacy. Since Android 5.0, the work profile has helped ensure personal data remains private from IT even when employees bring their device to work, while giving IT the tools they need to secure corporate data.  But when given a phone by their company, employees don’t always know what IT can and can’t see. That’s a challenge for employees who want to keep their personal data private; in a recent survey of workers by ESG Research last year, 71% said they expect any personal information to remain private on work devices. What’s coming in Android 11 In Android 11, enhancements to the work profile mean IT can confidently extend the same privacy protections to a company-owned device that people have come to expect from the work profile on a personally-owned device.  For IT professionals, new asset management and device-level controls for the work profile can manage and restrict pe...

Recently, we gave you a behind-the-scenes look at how we map the world  and use imagery to capture the meaningful details around us. Now we’re diving into how content contributed by our user community makes Google Maps a more helpful tool for everyday decision making, whether you’re looking for the best burrito in a new city or trying to find a local car mechanic in your neighborhood.  Contributions create a more helpful map When we look at the places around us, it’s clear that not all the information we see is online. Store hours get updated, new businesses open and menus rotate. To ensure that our map reflects the real world, we enable anyone with a Google account to contribute their local knowledge to approximately 200 million points of interest in Google Maps. In fact, everyday people submit more than 20 million contributions to Google Maps, from reviews and ratings to photos, answers to other users' questions, address updates and more. Ultimately, this helps people ...

Editor’s note: This week, members of the GNI Subscriptions Lab will lead sessions at the Mega-Conference in Fort Worth, TX to share best practices and opportunities to grow digital subscriptions in line with reader preference. Here’s an inside look of those lessons from The Buffalo News. Six years ago, we launched our first paywall at The Buffalo News . We had exactly one tool for growing digital subscriptions: tighten the wall. Of course, this approach was doomed to fail. We needed to do the hard work of building digital capabilities we didn’t have, while setting aside other priorities. First, that meant getting everyone on board with digital subscriptions as the organizational focus. Through the Google News Initiative Subscriptions Lab , a program developed for the North American market by Google, Local Media Association and FTI Consulting, we came to see how digital subscriptions could be the foundation of a sustainable business model, not just a new revenue stream. As a longti...

It’s been over a week since “Parasite” made history, becoming the first non-English language film to win Best Picture. And people are still talking about (and searching for) it. Surge in search interest There was already global interest in “Parasite” before the Oscars (turns out a lot of people could find something to relate to in a dark, funny story about two very different Korean families). Parasite was the third-most-searched Best Picture nominee in the week before the awards ceremony, behind “1917” and “Jojo Rabbit.”  But on the day of the Oscars, there was an 857 percent jump in the number of people searching for “Parasite” around the world, and that interest has continued since. In the week after the awards, it became the most-searched searched film worldwide—117 percent more searched than “1917” and 132 percent more searched than "Jojo Rabbit". Focus on Bong Joon Ho (and his translator) After being awarded Best Director, Bong Joon Ho won ...

As a teacher, Nur Ernawati believes in the value of lifelong learning—including for herself. Ernawati was one of 140 Indonesian teachers who signed up for a Bebras Indonesia course on computational thinking : a way of learning that stresses critical thinking and problem-solving rather than learning by rote. She’s since passed those lessons on to more than 400 of her students. Now she wants to see the program rolled out across Indonesia—and we’re ready to help make it happen.  At an event in Jakarta today, we announced a $1 million Google.org grant that that will enable Bebras—a global education nonprofit—to launch Gerakan Pandai:  a new program designed to train another 22,000 Indonesian teachers in computational thinking over the next two years.  Why is this so important? With 64 million students, Indonesia has the fourth-largest education system in the world. But to give those students the best possible future, we need to make sure they have the skills and knowled...

Finding new and meaningful ways to engage readers is a hot topic for news organizations of any size, and the first Google News Initiative (GNI) Innovation Challenge for the Middle East, Turkey and Africa prompted a myriad of different approaches. The GNI Innovation Challenges,  part of Google’s $300 million commitment to help journalism thrive in the digital age, saw news innovators step forward with new thinking. In South Africa, Daily Maverick proposed a “relevancy engine” that would aggregate data feeds about reader behavior for small and medium publishers. In Jordan, podcast startup Sowt looked to tackle the challenge with a new hosting platform for news podcasts. We launched the Middle East, Turkey and Africa Innovation Challenge last June, and received 527 applications from 35 countries. After a rigorous review, a round of interviews and a final jury selection process, we selected 21 projects from 13 countries to receive $1.93 million in funding. The call for applicati...