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Showing posts from February, 2020

Exploring personal histories for Black History Month on Google Cloud

During Black History month, we honor those who have come before us, the legends who inspire us , and especially the people in our midst every day.  We sat down with a few Cloud Googlers who help bring our cloud technology to more people and businesses to tackle issues ranging from helping promote sustainable fishing globally to quantifying the impact of projects to make clean water more available around the world . We discussed their personal histories, the people and moments that inspire them, and how identity shapes their work--and heard anecdotes about working in Congress, traveling the world, and more.   Here, they share the path they took to Cloud and some of the things they’ve learned along the way. Michee Smith, Product Manager Being yourself always pays off. As a product manager within Google Cloud, Michee Smith is responsible for making sure products work as expected for people. Michee’s area of focus is customer privacy. She’s passionate about...

Welcome to Google AdSense

Creating content your audience loves takes time, but making it profitable shouldn’t. That’s where Google AdSense comes in.  With AdSense, trusted advertisers show their ads on your site, generating revenue for you to keep creating great content and take your business to the next level. More than 2 million publishers, just like you are using it.  AdSense gets you the best of Google’s automation and is fully customizable. Plus, signing up is free and easy. So get started today! by Ezgi CetinkayaAdSenseGoogle via The Keyword

Data centers are more energy efficient than ever

While Google is the world’s largest corporate purchaser of renewable energy, we’re also taking action on climate change by minimizing the amount of energy we need to use in the first place. For more than a decade, we’ve worked to make our data centers as energy efficient as possible. Today, a new paper in Science  validated our efforts and those of other leaders in our industry. It found that efficiency improvements have kept energy usage almost flat across the globe’s data centers—even as demand for cloud computing has skyrocketed. The new study shows that while the amount of computing done in data centers increased by about 550 percent between 2010 and 2018, the amount of energy consumed by data centers only grew by six percent during the same time period. The study’s authors note that these energy efficiency gains outpaced anything seen in other major sectors of the economy. As a result, while data centers now power more applications for more people than ever before, they sti...

An Innovation Challenge to Sustain Diverse Media

Most communities in North America are diverse. They are comprised of people of various ethnicities, income levels, and countries of origin. In a lot of cases these diverse audiences are not effectively represented in the pages of their local news publication or remain untapped as an opportunity to increase engagement and grow the business for a news organization. That’s why it's increasingly important for publishers to understand the diverse communities they serve.  We hope this is where the Google Innovation Challenge can help. Last year, the GNI North American Innovation Challenge focused on generating revenue and increasing audience engagement for local journalism. 34 projects in 17 states and provinces received $5.8 million to help with projects ranging from a way for local news providers to access and monetize audio clips, to testing a new approach to local news discovery, engagement and membership. This year the spotlight will shift toward helping publishers understan...

Stadia Savepoint: February updates

With February coming to a close, we’re back with another issue of our Stadia Savepoint series, giving you a summary of recent news on Stadia. This month we announced nine new games coming to Stadia, featuring three games launching First on Stadia. That included “Spitlings,” the chaotic multi-player platformer which launched earlier this week and is the focus of our first developer Q&A with Massive Miniteam.  Stadia on Samsung, ASUS, and Razer phones. Expanded Android support We’ve added Stadia compatibility to 19 new phones from Samsung, ASUS, and Razer, bringing the ability to play our entire library across tens of millions of devices. See here for more info.  New games coming to Stadia SteamWorld Dig SteamWorld Dig 2 SteamWorld Heist SteamWorld Quest Lost Words: Beyond the Page Panzer Dragoon: Remake Serious Sam Collection Stacks on Stacks (on Stacks) The Division 2 Doom Eternal Recent content launches on ...

Celebrity GIFs: They’re just like us!

In an age when people talk all day on text and email, we’ve come to rely on the art of the GIF to convey our emotions. To recognize life’s most joyous moments—or to navigate the tricky ones—we search for the perfect GIF and hit send. The Google Trends team looked at GIF search trends from Tenor (Google’s search engine for GIFs and stickers) to see which celebrity gifs are most commonly associated with certain emotions or reactions. Good news for GIF-lovers: they made made a nifty data visualization tool that you can explore. Search for a specific celebrity like Justin Timberlake, and you’ll see that 42 percent of Justin Timberlake GIF searches are for “happy.” Or filter by emotion, like “surprised” to find out which celebrity has the largest share of those searches (spoiler alert, it's Pikachu).  Search by celebrity or by emotion. Even better news for GIF lovers: you can use this tool to figure out how to deal with any situation that you may encounter. Imagine...

Celebrate digital learning with tools for everyone

One of my fondest childhood memories is sitting on my dad’s lap and using a program on our old desktop computer to learn multiplication tables. It jump-started my love for math and science and showed me how technology could make learning exciting. Educational tools have only improved over the years since I first experienced them. Thanks to educator feedback and companies building tools to help solve real problems in classrooms, they’re better than ever. Today, Feb. 27, thousands of educators across the world are celebrating the use of technology in the classroom by participating in Digital Learning Day . Whether in the classroom or at home, technology can help provide access, increase engagement and help educators and students open up new possibilities for learning. This technology has also helped many students learn the basic digital skills needed for work and life.  As part of our Grow With Google initiative--which helps ensure opportunities created by technology are availab...

Celebrate digital learning with tools for everyone

One of my fondest childhood memories is sitting on my dad’s lap and using a program on our old desktop computer to learn multiplication tables. It jump-started my love for math and science and showed me how technology could make learning exciting. Educational tools have only improved over the years since I first experienced them. Thanks to educator feedback and companies building tools to help solve real problems in classrooms, they’re better than ever. Today, Feb. 27, thousands of educators across the world are celebrating the use of technology in the classroom by participating in Digital Learning Day . Whether in the classroom or at home, technology can help provide access, increase engagement and help educators and students open up new possibilities for learning. This technology has also helped many students learn the basic digital skills needed for work and life.  As part of our Grow With Google initiative--which helps ensure opportunities created by technology are availab...

Meet humanity’s first artists through virtual reality

Editor’s Note: France’s Chauvet Cave contains some of the world’s oldest prehistoric drawings. It’s so delicate that it’s closed to the public, but thanks to our partner, the Syndicat Mixte de la Grotte Chauvet, you can now step into the world of our ancient ancestors through Google Search’s augmented reality feature as well as virtual reality . One of these ancient ancestors, who has asked to remain anonymous, has time-traveled 36,000 years to share what the cave was like back then.  We began our journey to the big cave days ago. Today we arrive and settle near the stone arch that spans the river. We light a fire, signalling to our people up near the caves that we’re here. We’ve brought small stone tools with us to sew the arrowheads we use for hunting. Perhaps we’ll be able to trade them. There’s plenty of moonlight, so once we’ve made camp I venture out, hiking up to the cave’s entrance to greet the others. The children are still awake, playing with their toys but also l...

Google Translate adds five languages

Millions of people around the world use Google Translate, whether in a verbal conversation, or while navigating a menu or reading a webpage online. Translate learns from existing translations, which are most often found on the web. Languages without a lot of web content have traditionally been challenging to translate, but through advancements in our machine learning technology, coupled with active involvement of the Google Translate Community , we’ve added support for five languages: Kinyarwanda, Odia (Oriya), Tatar, Turkmen and Uyghur. These languages, spoken by more than 75 million people worldwide, are the first languages we’ve added to Google Translate in four years, and expand the capabilities of Google Translate to 108 languages. Translate supports both text translation and website translation for each of these languages. In addition, Translate supports virtual keyboard input for Kinyarwanda, Tatar and Uyghur. Below you can see our team motto, “Enable everyone, everywhere to...

Meet the Doodle for Google guest judges

The 12th annual Doodle for Google competition is underway, and we’re asking students across the country to unleash their creativity and show us their interpretation of this year’s theme, “I show kindness by…”.  Submissions are due by March 13. This year we’re excited to announce our panel of stellar guest judges who will help us choose the contest finalists and winners. They have each made showing kindness a guiding principle in their lives. Teacher of the year Rodney Robinson, works to create a positive environment and to empower his students. In 2015 he started teaching at Virgie Binford Education Center, a school inside the Richmond Juvenile Detention Center, in an effort to better understand and prevent students from entering the school-to-prison pipeline. Joining Rodney as a judge is acclaimed author and illustrator Mari Andrew. Mari values optimism, resilience and vulnerability in her work and has inspired over 1 million devoted fans through her art and writing, where sh...

Continuing to grow and invest across America in 2020

Today I’m pleased to announce that Google will invest more than $10 billion in offices and data centers across the United States in 2020.  Google has a presence in 26 states across the country and our new investments will be focused in 11 of them: Colorado, Georgia, Massachusetts, Nebraska, New York, Oklahoma, Ohio, Pennsylvania, Texas, Washington and California.  Everywhere we invest, we strive to create meaningful opportunities for local communities. A powerful example is our data center in Pryor, a town in Mayes County, Oklahoma. Last year, I visited Pryor to announce a $600 million investment, our fourth expansion there since 2007. It felt like the whole community came out to welcome us, from small business owners to teachers to Google employees. Pryor Mayor Larry Lees told the crowd that Google’s investments have helped provide local schools with the resources they need—including the latest textbooks and STEM courses—to offer a world-class education. He talked about t...

How we help Black-owned businesses grow their digital skills

Born on a cotton plantation in Louisiana in 1867, Sarah Breedlove faced many challenges as she sought to work her way out of poverty during a time of intense racial discrimination. Like many Black Americans, Sarah, who would later be known as Madam C.J. Walker, turned to entrepreneurship as a way to create her own opportunity and started a hair care line in 1906. She eventually grew that company into a hair and cosmetics empire, becoming the first Black female millionaire in the United States. Today the number of Black-owned businesses is on the rise in the U.S., with Black women fueling much of that growth. Even so, Black entrepreneurs still face obstacles, including a lack of access to funding and digital tools.  Google is committed to creating greater access to opportunities for these business owners. Last year, Google.org pledged $10 million to help underrepresented entrepreneurs start new businesses by providing access to training and capital. And we recently announced t...

Make the most of Leap Day with the Google Assistant

How many times have you wished for an extra day or even just an extra hour to get things done or simply relax?. Lucky for us, we’re getting that extra day this year--Leap Day is this Saturday, February 29th.  If you’re looking for things to do, here are 11 ways the Google Assistant and Nest can help you make the most out of your bonus day: Play your favorite television game show: Just say, “Hey Google, play Jeopardy ” to test your knowledge. Explore new eats nearby: Ask your Assistant, “Hey Google, find a Moroccan restaurant nearby” to discover new places to try. And you can see how long it’ll take to walk to the restaurant by saying, “Hey Google, how long will it take to walk to [restaurant] near me?” Have a killer at-home sweat session: Enjoy your favorite YouTube fitness videos on your Smart Display, like Nest Hub and Nest Hub Max. Just say, “Hey Google, show me cardio workout videos.” Finally learn to cook that new recipe: “Hey Google, show me recipes for spa...

How Android helps you work smarter

Technology should be there to assist you at work by solving problems in new ways. Android is built to be helpful with smart features that speed up everyday tasks and make work more accessible. From better communication tools to time-saving tricks, here are some of the ways that Android can help you be more productive.  Faster dialing with Click to Call Need to make a call while working from your laptop? Instead of awkwardly glancing back and forth between your computer and phone to punch in the number, which can easily lead to a misdial, Click to Call does all the work at once. With Click to Call, you can send a phone number from the Chrome browser on your computer to your Android phone. Just right-click on the number, select your Android device from the menu, and this will send a push notification to your phone. Then tap the notification and the  dial button to start the call. Make sure you’re signed in to sync on both devices. Make phone calls quickly with Cl...

The new tool helping Asian newsrooms detect fake images

Journalists and fact-checkers face huge challenges in sorting accurate information from fast-spreading misinformation. But it’s not just about the words we read. Viral images and memes flood our feeds and chats, and often they’re out-of-context or fake. In Asia, where there are eight times more social media users than in North America, these issues are magnified.   There are existing tools that Asian journalists can use to discover the origins and trustworthiness of news images, but they’re relatively old, inconsistent and for the most part only available on desktop. That’s a barrier for fact-checkers and journalists in countries where most people connect to the internet on their mobile.  For the past two years, the Google News Initiative has worked with  journalists to identify manipulated images using technology. At the 2018 Trusted Media Summit in Singapore, a group of experts from Google, Storyful and the broader news industry joined a design sprint t...

Upholding the legacy of Black entrepreneurship in Atlanta

February is Black History Month across the U.S., but here in Atlanta, Black history is everywhere, year-round. Atlanta is the number one city for Black prosperity, and the country’s fourth-largest tech hub. As more than a quarter of Atlanta's tech workers are Black, it’s clear that our city’s startup scene is just the latest iteration of a long legacy of Black entrepreneurship. There's a spirit in the city that inspired the entrepreneurs of the past, and continues to attract tech talent today. I was one of those entrepreneurs. When I founded my own startup, Partpic , I decided to do it not in Silicon Valley, where I had started my career, but in Atlanta. Partpic was acquired in 2016, but I opted to stay in Atlanta and continue to grow my roots in the tech and business community. It’s home now. In my new role as U.S. Head of Google for Startups, I’ll lead our continued support of Atlanta’s Black founders, beginning with a few exciting efforts: Russell Center for Innovat...

Working from home? Use these 6 tips for better video calls

In the life of a working mom, flexibility is key. And in the life of a sometimes-work-from-home working mom, technology is the reason I can be flexible. Sometimes my kid gets sick, or I need a plumber to come fix the toilet. I’m lucky to have a job that lets me work remotely, in an age where videoconferencing is an acceptable way of staying on track with the day’s meetings.  But videoconferencing isn’t always easy. The kids climb on you, the dog barks, there’s background noise … you get the idea. I’ve had some embarrassing moments and made plenty of mistakes, but I’ve learned a few things along the way. Here are my tips for successful videoconferencing from home. (Got more tips? Mention @gsuite on Twitter.)  Tip #1: Choose the right environment When I want to talk through a complex issue or brainstorm ideas, video calls are more efficient than chat or email. They also help me get to know teammates in different time zones. But when you're on a call, give some thought to wha...

Improved frequency management for Programmatic Guaranteed

Frequency management helps marketers and agency partners deliver a better user experience and reduce budget waste by controlling the number of times people see their ads. That’s why, when we introduced Programmatic Guaranteed in Display & Video 360 a few years ago, we gave you a way to manage ad frequency across these deals and your open auction buys together. Once you reached your frequency goal for a specific user across both buys, the open auction portion of the campaign would stop showing ads to that user. However, Programmatic Guaranteed would continue to serve ads to a user beyond your frequency goal until you reached the total number of impressions secured in the deal, consistent with a traditional reservation deal. Now we’re improving how frequency management works for Programmatic Guaranteed deals in Display & Video 360. Once your overall campaign frequency goal has been reached for a user, whether via open auction, Programmatic Guaranteed, or a combination of t...

How one Googler creates more than music at Carnival

While many Brazilians grow up celebrating Carnival, this wasn’t true for Christiane Silva Pinto. It wasn’t until college when she joined her first bateria that it became an incredibly important tradition to her. “When I was playing in college, I loved the music and practicing with the band, but I also loved that I got to know more about that culture I hadn’t been in touch with when I was a kid,” says Christiane, who played the drums in her college bateria, which is a Brazilian percussion band.  “Some of the people who played with us had experience playing in the Carnival parades, and those stories were contagious.” Today, in addition to working as an Associate Product Marketing Manager for Google helping small and medium-sized businesses in Brazil, Christiane is part of a band that plays every year during the iconic Carnival in Sao Paulo, Brazil, where a sea of spectators gather every year.  Carnival lasts for four days, and much of the celebration happens in the streets....

Alalaô! Keep up with Carnaval 2020 on Google News

Break out your costumes and strike a pose: Brazil’s Carnaval starts today and lasts through February 26th. The five-day festival, which traces its roots back to the early 1700s , is now one of the largest festivals in the world with thousands of parties and millions of people celebrating across Brazil’s biggest cities. Google News is here to help you keep up with the parades and stay safe. When you search for Carnaval on desktop and mobile devices, you’ll see an interactive topic, which will keep you updated on breaking news, help plan your schedule with parade routes and lineups, and let you rock your best look with DIY videos for costumes and make-up. You can also follow Carnaval by tapping it’s star icon on the top right corner for quick access and to receive updates directly in your For You page.  With all the excitement also comes your safety, which is why we’ve partnered with the non-profit Think Olga to provide you with information about public safety re...