A circular Google and how we plan to get there People love stuff. During the 20th Century, the use of raw materials rose globally at twice the rate as the population. All of this consumption puts a strain on resources. In fact, just last year, humanity’s consumption of resources--such as metals, timber and even land--required 1.7 planet Earths to sustain.So, is all this demand for ‘stuff’ inherently unsustainable, or is the problem with how we take, make and waste it? The sheer scale of our resource economy is almost unimaginable: Billions of tons of materials, from plastic straws and blocks of concrete to bales of wheat and sheets of metal, all of these things are constantly being taken, made, moved around, built with, used up, and disposed of, all across the world. For too long, the damaging environmental consequences of these linear systems remained relatively invisible. Today, however, the impact cannot be ignored. One garbage truck of plastic is dumped into our oceans ev...