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Catch all the big plays with sports web stories

Aren’t able to catch the game and watch your favorite team live? We've all been there before. But now, when you come to Google looking for the latest updates on your favorite team or game scores from around the league, with Google Web Stories you can also instantly catch up on the big moments and in-game action you might have missed. And with the start of UEFA EURO 2020 just around the corner, football fans in countries across Europe, Africa and Asia can also get in on the action — just search for your team or the name of the tournament. 


Web Stories is an online tappable storybook curated with videos, GIFs and images, bringing you real-time, in-game sports highlights easily accessible from Google Search. Through collaborations with sports leagues and broadcasters from around the world, you can quickly catch up on what you have missed, or re-watch key plays in just a few taps.  You can already find these Web Stories for some of the world’s most popular sports leagues including baseball, basketball, cricket, golf, hockey and now football. With the addition of more leagues and broadcasters in the coming months, soon you’ll have access to even more great sports content.


Screen recording of someone viewing an MLB Web Story through Search

Major League Baseball was one of the earliest adopters of Web Stories, launching in time for the 2019 Postseason and expanding ever since. This season, MLB Game Stories are available globally for every game, in both English and Spanish. Fans in different countries can now catch up on baseball highlights from their devices within one to two minutes of the play happening on the field. The end result: fans are connected to the information they’re looking for through unparalleled access to real-time content and our partners expand their reach -- talk about a home run! 

Screenshot of a MLB Web Story in Spanish

MLB Web Stories are available in Spanish too!

We are excited to be rolling this feature across select countries for UEFA EURO 2020 and can't wait to continue to expand. So whether you want to see every game-defining play that led to your team’s win, or begrudgingly try to understand how your team could have possibly lost to their biggest rivals, Web Stories can connect you to all the action on Search.


by Ethan Bar-Yehuda via The Keyword

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