Accessing timely, relevant and reliable information is increasingly important in our current environment. Whether you see something on social media or are having a conversation with a friend, you might turn to Google to learn more about a developing issue.
While Google Search will always be there with the most useful results we can provide, sometimes the reliable information you’re searching for just isn’t online yet. This can be particularly true for breaking news or emerging topics, when the information that’s published first may not be the most reliable.
To help with this, we’ve trained our systems to detect when a topic is rapidly evolving and a range of sources hasn’t yet weighed in. We’ll now show a notice indicating that it may be best to check back later when more information from a wider range of sources might be available.
Since last year, we’ve had similar notices that let you know when Google hasn’t been able to find anything that matches your search particularly well. With our recently-launched About This Result panel, you can also quickly find information about sources you find on Google Search and better determine if they’re likely to provide helpful or trustworthy information. With this additional context, you can make a more informed decision about the sites you may want to visit and what results will be most useful for you.
Across these features, our goal is to provide more context about your results so you can more confidently evaluate the information you find online. These new notices are rolling out in English in the U.S. to start, and we look forward to expanding these and other related features over the coming months.
by Danny Sullivan via The Keyword
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